your sport can’t afford to be neutral on carbon · your sport can’t afford to be neutral on...

Your sport can’t afford

to be neutral on carbon

Today, more consumers

than ever are judging brands

on whether they harm

the environment.

“Australia bushfires:

F1 monitoring fires

before start of

new season.”

“Climate change is

threatening sports

stadiums and arenas,

and teams like the

Yankees and Dolphins

are battling back.”

“Sport and the climate

crisis: time for the

travelling circus to

just stay put.”

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When the climate change

spotlight lands on your

sport, will you have the

right answers?

• How do fans of your sport feel about

the environment?

• Which sustainability goals do your

supporters care about the most?

• Are perceptions of your sport being

harmed by its carbon footprint?

• Are your positive stories cutting through?

Climate change is heating up.

Make sure your sport doesn’t

get burned.

For more information contact:

sports@yougov.com

sport.yougov.com

YouGov Sport’s unique set

of research and insight tools

can help you plot your

sustainability strategy by:

• Finding out what your fans think about

your sport and its impact on the environment

• Ranking your sport’s sustainability

credentials against its peers

• Understanding supporters’

environmental priorities – from plastic use

to emissions reduction

• Benchmarking perceptions and

measuring the effectiveness of your

sustainability actions

• Helping you make the internal case for

action and finance

• Providing you with evidence to get partner

buy-in for sustainability actions

• Giving you data to attract sponsors who

prioritise sustainability

68.6%

56.3%

68.6% US sports fans

agree that green energy

is the future

56.3% UK sports fans

agree that climate change

is the biggest threat to

civilization