your sport can’t afford to be neutral on carbon · your sport can’t afford to be neutral on...
TRANSCRIPT
Your sport can’t afford
to be neutral on carbon
Today, more consumers
than ever are judging brands
on whether they harm
the environment.
“Australia bushfires:
F1 monitoring fires
before start of
new season.”
“Climate change is
threatening sports
stadiums and arenas,
and teams like the
Yankees and Dolphins
are battling back.”
“Sport and the climate
crisis: time for the
travelling circus to
just stay put.”
Copyright © 2020. All rights reserved | F0220
When the climate change
spotlight lands on your
sport, will you have the
right answers?
• How do fans of your sport feel about
the environment?
• Which sustainability goals do your
supporters care about the most?
• Are perceptions of your sport being
harmed by its carbon footprint?
• Are your positive stories cutting through?
Climate change is heating up.
Make sure your sport doesn’t
get burned.
For more information contact:
sport.yougov.com
YouGov Sport’s unique set
of research and insight tools
can help you plot your
sustainability strategy by:
• Finding out what your fans think about
your sport and its impact on the environment
• Ranking your sport’s sustainability
credentials against its peers
• Understanding supporters’
environmental priorities – from plastic use
to emissions reduction
• Benchmarking perceptions and
measuring the effectiveness of your
sustainability actions
• Helping you make the internal case for
action and finance
• Providing you with evidence to get partner
buy-in for sustainability actions
• Giving you data to attract sponsors who
prioritise sustainability
68.6%
56.3%
68.6% US sports fans
agree that green energy
is the future
56.3% UK sports fans
agree that climate change
is the biggest threat to
civilization