and marketing solutions by ohio’s black business directory

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And Marketing Solutions By Ohio’s Black Business Directory Ohio’s Black Business Directory

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Ohio’s Black Business Directory. Internet Advertising. And Marketing Solutions By Ohio’s Black Business Directory. Introduction. - PowerPoint PPT Presentation

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Page 1: And Marketing Solutions By Ohio’s  Black Business  Directory

And

Marketing SolutionsBy

Ohio’s Black Business

Directory

Ohio’s Black Business

Directory

Page 2: And Marketing Solutions By Ohio’s  Black Business  Directory

Introduction

Ohio’s BBD is the New Black Owned Business, Internet and Networking Directory in your community that allows businesses a unique and inexpensive way to reach customers. . With a focus on opening doors for minority entrepreneurs and bridging the gap between black businesses and consumers in a number of unique ways; we commit to taking a one-on-one approach with each business owner we encounter, to ensure the success of their organization as well as the enrichment of their patrons and the community as a whole.

Due to continued economic strain and a rapid decrease of moral standards in American society today, it is imperative for us to rebuild and reconnect our communities. By fulfilling our desire to reinstate the “village” mentality in the black community and offering a comprehensive directory that connects consumers with professional business owners we will impart pride, promote success and convey a limitless attitude amongst our people.

Page 3: And Marketing Solutions By Ohio’s  Black Business  Directory

Purpose

Reaching Customers

We understand most businesses priority in advertising, is to reach as many customers as possible at minimal cost.

As we all know advertising in most cases can be rather

expensive.

Page 4: And Marketing Solutions By Ohio’s  Black Business  Directory

Marketing Solutions

OBBD is more than an internet advertising directory.

OBBD is a marketing solutions company whose goal is to promote your business in a professional manner as well as help you acquire customers, retain those customers, and

build a strong and sustainable business. 

 

Page 5: And Marketing Solutions By Ohio’s  Black Business  Directory

How Do We Do This?

1.Advertising to established members of our site whose sole purpose is to support black owned businesses.

(Our database of members want to be aware of the products and services African American Companies are selling. That’s the reason they become members of our site.

Therefore you can reduce or eliminate the money spent trying to find customers that want to do business with you).

2. Ad Placement so more people will see your ad3. Category Ads so your business can be found by category searches4. Flash Ads 5. Coupon Distribution - Place your coupons on the Advertisers Coupons Page6. Web site design and placement—Search Engine Optimization so your business can be found in

Google, Bing and Yahoo searches.7. 2 Free Email Blasts to Members (We distribute a newsletter letting our customers know of the new businesses advertising on the

site. So, within 3 days of putting an ad on our site we send email blasts to our members letting them know you are there).

8. Street Team Visibility-Flyer Distribution to most neighborhoods9. Cost Savings on professional looking business cards and other stationary from black owned vendors10. Event Planning and networking projects-Receive discounts from black owned vendors

Page 6: And Marketing Solutions By Ohio’s  Black Business  Directory

Ad Types

1. Display Ads - Post Card, Skyscraper, Banner, Business Card

2. Pop Up Ads

3. Category Ads - Ads with text, images, and flash including link to website

4. Category Listings - Business Listing under a specific or multiple categories

5. Rotating Ads - Ads that rotate such as a business card with info on both sides

6. Full Page Ads - Full Page Ad that can be found via a link from your ad

Natalie’s Cleaning ServiceOffice & Home -Nights & Weekends 443-981-7665

Page 7: And Marketing Solutions By Ohio’s  Black Business  Directory

NetworkingSocial/Business

Network with other black business owners, friends, relatives, and associates with BlackBook.

Visit- http://www.ibuyblack.ning.com

 

Page 8: And Marketing Solutions By Ohio’s  Black Business  Directory

The Strategy  OBBD has put together a marketing strategy to maximize your exposure as well as

present you and your business in a professional manner. The key to success is having a strategy and sticking to it. For any business to be successful it must have exposure. Word of mouth is the best advertising you can have but you cannot totally rely on word of mouth because that can dry up or just come at a pace that is not beneficial to your company.

Advertise on MBBD

Site

Web Site Design/Setup

1st Email Blasts to members

Street Team Visibility

2nd Email Blasts to members

Additional Exposure

Members sole Purpose for Joining is to Support Black Owned Businesses

Professional web site. Be found in Google, Bing and Yahoo Searches

1000 flyers distributed in your designated neighborhoods

Members sole Purpose for Joining is to Support Black

Owned Businesses

Display Ads - Giving you visible exposure and name recognition. Ads on Display for a

year.

Social/Business Networking For the Black

Community

The Strategy

Page 9: And Marketing Solutions By Ohio’s  Black Business  Directory

For any advertising to be effective it must be consistent.

Examples of Cost

Advertising in a Newspaper or Magazine

Advertising With Ohio’s Black Business Directory

Page 10: And Marketing Solutions By Ohio’s  Black Business  Directory

Advertising With Ohio’s Black Owned Business Directory CONT-

We over advertising packages that include website design, display ads, and street team visibility ( Flyer

distribution)

Page 11: And Marketing Solutions By Ohio’s  Black Business  Directory

Key benefits of product or service

Customer Lists Compiled with no expense to you. Minimal Cost to let our members know of your specials and sales. Low Cost of Email Blasts Customers looking to do business with you. Visibility - Ads that are visible to our members every time they visit the

site. Ads that aren’t thrown away. Ad Rates for 1 year not each time you advertise

Community economic enhancement. Advertise in multiple areas of Directory Flyer Distribution. Website Design and Google, Yahoo, and Bing placement. Ecommerce Sites. Additional exposure on BlackBook.

Page 12: And Marketing Solutions By Ohio’s  Black Business  Directory

Purchase any Display ad and you receive a full page inside directory to highlight your products and services

Page 13: And Marketing Solutions By Ohio’s  Black Business  Directory

Partnership

OBBD wants to help your business grow. We will create a marketing plan that fits your needs, goals, and budget.

Don’t procrastinate and let someone else get the business that can and should be yours.

We look forward to partnering with you to help build your business.

Additional Service - Place Your Job Openings On our Job Search Site for $25.00 a month.

Page 14: And Marketing Solutions By Ohio’s  Black Business  Directory

Display Ads

177w x 486h pixels$525.00

Business Card Ad - 300w x 150h pixels$400.00

Banner Ad - 480w x 80h pixels - $495.00

$150.00

Call TODAY 410-655-7168

Skyscraper AD

Assured Financial ServicesLife Insurance and Annuities410-655-7168

www.assuredincome.org

Business Category Listing

In House Financing7416 E. Furnace Branch Rd.,

Glen Burnie, MD. 21060Call (410) 863-0123

Post Card Ad - 240w x324h pixels$595.00

Page 15: And Marketing Solutions By Ohio’s  Black Business  Directory

Marketing Solutions Pricing - Examples STANDARD 2 Business Cards $800.00 Website $500.00

STV $300.00Email Blasts $1000.00 Link FREE

Total $2600.00 15% Discount $390.00

Final Cost $2210.00

PROFESSIONAL 2 Banner Ads $990.00 Website $500.00

STV $300.00 Email Blasts $1000.00 Link FREE

Total $2740.00 15% Discount $411.00

Final Cost $2329.00

Page 16: And Marketing Solutions By Ohio’s  Black Business  Directory

Examples Of Cost Premier 3 Skyscraper Ads $1575.00 Website $500.00

STV $300.00Email Blasts $1000.00 Link FREE

Total $3375.00 20% Discount $675.00

Final Cost $2700.00

Elite 2 Skyscraper Ad $1050.00 2 Post Card Ad $1190.00 1 Banner Ad $495.00 2Business Card Ad $800.00 Website $500.00

STV $300.00 Email Blasts $1000.00 Link FREE

Total $5335.00 25% Discount $1333.75

Final Cost $4001.25

Page 17: And Marketing Solutions By Ohio’s  Black Business  Directory

Contact Us

Call to speak with a representative TODAY

440-945-6837

1-443-421-0779