ankit dhingra, asha d’cunha, mai truong the cleaner, greener way to dry
TRANSCRIPT
Ankit Dhingra, Asha D’Cunha, Mai Truong
the cleaner, greener way to dry
2
CONSUMER CONCERNS
7th December 2010
Shrinking or damaged clothing
High utility bills or equipment cost
Dirty clothing
Don’t let this continue!
3
CURRENT OPTIONS
Mechanical Dryer
High electricity
cost
Damaged clothes
Clothesline
Social stigma attached
Dependent on weather
Drying rack
High dry time
Dependent on room
temperature
7th December 2010
4
THE RIGHT CHOICE!
• Uses renewable energy • Minimal cost• Low dry time• No shrinkage• Clean dry clothes
• Functionality
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5
PRODUCT EVOLUTION
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6
ENGINEERING ANALYSIS
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MARKET
MARKETNumber of households in European Union as of 2010 : 218 million
Percentage of household owningA tumble dryer (2010) : 95%
6.8 million tumble dryers expected to be sold in 2010
Over 90% sold in Western Europe
Ownership of tumble dryer doubled every ten years since 1981
MARKETNumber of households in European Union as of 2010 : 218 million
Percentage of household owningA tumble dryer (2010) : 95%
6.8 million tumble dryers expected to be sold in 2010
Over 90% sold in Western Europe
Ownership of tumble dryer doubled every ten years since 1981
MARKETNumber of households in European Union as of 2010 : 218 million
Percentage of household owningA tumble dryer (2010) : 95%
6.8 million tumble dryers expected to be sold in 2010
Over 90% sold in Western Europe
Ownership of tumble dryer doubled every ten years since 1981
MARKETNumber of households in European Union as of 2010 : 218 million
Percentage of household owningA tumble dryer (2010) : 95%
6.8 million tumble dryers expected to be sold in 2010
Over 90% sold in Western Europe
Ownership of tumble dryer doubled every ten years since 1981
12
ERGONOMICS
• Retractable Incline • Easy to use• Structural material: sheet metal
(less environmental impact)• Mass: 150 pounds• Dry time: 105 mins/load• Suggested retail price: $175
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13
BETA PLUS Prototype
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14
PROPOSAL
• Make our product part of your brand and culture! - Go Green!
• Use existing manufacturing facilities and other resources to mass produce the product! - Save!
• Utilize existing user base to market the product – Add to the family!
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INVESTMENTFIXED COSTS Research and development 1,400,000$Equipment 50,000$Patent 30,000$Office 20,000$Salaries 800,000$Insurance 50,000$Taxes 20,000$Maintenance 30,000$Marketing 100,000$ COST/UNIT Material 85$Labor 20$Manufacturing & Assembly 10$Distribution & Packaging 10$
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Investment
Annual Fixed cost Cost/unit
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MARKETING EXPECTATIONS
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50 100 150 200 250 300
-1
-0.5
0
0.5
1
Price v/s Part worth
Price v/s Part worth
Price ($)
Part
wor
th
0 50 100150200250300350
-0.8-0.6-0.4-0.2
00.20.40.6
Mass v/s part worths
mass v/s part worths
Mass (lbs)
Part
wor
th
1.41.61.8 2 2.22.42.62.8 3 3.2
-1-0.8-0.6-0.4-0.2
00.20.40.60.8
1Dry time v/s Part-worth
Dry time v/s Part-worth
Dry time (hours)
Part
wor
th
17
Rewards!
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1 2 3 4 5-50000000
500000010000000150000002000000025000000300000003500000040000000
Five year plan
RevenueCostProfit
Time
$
Year 1 2 3 4 5Total Units 250000 275000 302500 332750 366025Our Units 140575.9589 154633.6 170096.9 187106.6 205817.3Revenue 24600792.8 27060872 29766959 32743655 36018021Cost 24925747.6 25668322 28135155 30848670 33833537Profit -324954.7908 1392550 1631805 1894985 2184484Cumulative profits -324954.7908 1067595 2699400 4594385 6778869
0 50000 100000 150000 200000 2500000
5000000
10000000
15000000
20000000
25000000
30000000
35000000
40000000
RevenueCost
Number of units
$
18
Future Developments and New Venues
• Technological improvements: introduce temperature sensors, door locking mechanism
• Improve efficiency• More compact dryer• Compartments• Multi-functional: introduce food dehydrator
concept
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What question do you have?
7th December 2010