“community imaging” techniques: understanding people through … · 2016. 8. 24. · wilma...

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Prof. Vassilis Kostakos Director, Center for Ubiquitous Computing University of Oulu “Community Imaging” techniques: Understanding people through their use of technology 24 August 2016 Summer School on Smart Cities,Vienna, Austria

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Page 1: “Community Imaging” techniques: Understanding people through … · 2016. 8. 24. · wilma kiiminki (student environment) 0.791 helmi (student management system) 0.781 wilma oulu

Prof. Vassilis KostakosDirector, Center for Ubiquitous Computing

University of Oulu

“Community Imaging” techniques:

Understanding people through their use of technology

24 August 2016Summer School on Smart Cities, Vienna, Austria

Page 2: “Community Imaging” techniques: Understanding people through … · 2016. 8. 24. · wilma kiiminki (student environment) 0.791 helmi (student management system) 0.781 wilma oulu

Advanced evaluation techniques

• How to measure performance of – large numbers of people– from remote settings (e.g. online, distributed)– using large datasets

• We want to determine– What happened / what did people do?– What does it mean?– What does it tell us about people?

• “Community Imaging”– Understanding people through their use of technology.

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Smartphones Human Computation &Crowdsourcing

Online behaviour

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Do phones create habbits?

We built an app and deployed to an appstore. The app collects data.

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Differences in launching

Y-axis is LOGARITHMIC!

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Histograms per user

Page 8: “Community Imaging” techniques: Understanding people through … · 2016. 8. 24. · wilma kiiminki (student environment) 0.791 helmi (student management system) 0.781 wilma oulu

Patterns emerge (users)

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Histograms per app

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Patterns emerge (apps)

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Compare to Web revisitaton(2000’s)

Page 12: “Community Imaging” techniques: Understanding people through … · 2016. 8. 24. · wilma kiiminki (student environment) 0.791 helmi (student management system) 0.781 wilma oulu

Similar patterns.What does this mean?

Do phones create habbits?

Technology A

Technology B

Behaviour

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Online behaviour is a proxy

Can online behaviour be used as a proxy for studying urban mobility?

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WiFi access points

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Across oulu – 3 years

Upward trend.Needs normalisation.

Page 16: “Community Imaging” techniques: Understanding people through … · 2016. 8. 24. · wilma kiiminki (student environment) 0.791 helmi (student management system) 0.781 wilma oulu

Notice that the y-axis is now 0~1

Page 17: “Community Imaging” techniques: Understanding people through … · 2016. 8. 24. · wilma kiiminki (student environment) 0.791 helmi (student management system) 0.781 wilma oulu

Each location has a pattern

Page 18: “Community Imaging” techniques: Understanding people through … · 2016. 8. 24. · wilma kiiminki (student environment) 0.791 helmi (student management system) 0.781 wilma oulu

Google web searches also have a pattern

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“Google Trends” lets us match the patterns

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Which keyword patterns match to a location patterns?

University r-valueHelka (Helsinki university library) 0.914google scholar 0.895scholar 0.894tutkimus (research) 0.893learning 0.887optima oulu (student environment) 0.878funktio (function) 0.876luento (lecture) 0.874development 0.872nelli (university e-library portal) 0.871

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Which keyword patterns match to a location patterns?

Ice hockey hall r-valuesjl (Finnish ice hockey union) 0.726finnhockey 0.724keilahalli (bowling hall) 0.722kiekko kaleva (hockey in local newspaper) 0.716sm-liiga nelonen (tv-channel with hockey) 0.715nelonen sm (same as above) 0.713jääkiekkoliitto (ice hockey union) 0.711nelonen sm liiga (tv-channel, ice hockey) 0.707lihapata (meat stew) 0.699finhockey 0.699

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Which keyword patterns match to a location patterns?

High school r-valuewilma kempele (student environment) 0.795wilma kiiminki (student environment) 0.791helmi (student management system) 0.781wilma oulu (student environment) 0.771edu (news and info on education) 0.763wilma kuusamo (student environment) 0.758pedanet (support for online learning) 0.747wilma raahe (student environment) 0.744wilma kemi (student environment) 0.736varoitusmerkit (warning signs) 0.726

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Similar patterns.What does this mean?

Technology A

Technology BPattern

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Human Computation & CrowdsourcingCan we use humans to solve problems that are hard for computers?

Reliable memory No Yes

Understands context Yes No

Reliable calculations No Yes

Fast calculations No Yes

Sensory translation Yes NoCan do research Yes No

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Offer decision-support to humans(not answers)

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Which car should I buy?

Price

Volvo

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Things to evaluate

• Is a solution “good”? (BMW, Mercedes, Donkey)

• Is a criterion “good”? (Price, Safety, Swag)

• Is the decision-support system “good”?

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Smart City research

• Brings together– Large numbers of people/users– Large volumes of data– Large number of disciplines

• Provides a natural– Metaphor for computation (4th wave of computing)– Application domain for interesting problems/solutions

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The end

Prof. Vassilis KostakosDirector, Center for Ubiquitous Computing

University of [email protected]

http://ubicomp.oulu.fi