ar gamers – the next generation | mark shovman

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Games in Augmented Reality Mark Shovman UX Researcher Eyeway Vision Ltd

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Page 1: AR Gamers – The Next Generation | Mark Shovman

Games in Augmented Reality

Mark ShovmanUX Researcher

Eyeway Vision Ltd

Page 2: AR Gamers – The Next Generation | Mark Shovman

WHOAMI

Badges

SkillsResearcher ••••••Psychologist ••••Programmer •••Gamer ••

Israeli Startup developing next-gen AR display tech

AR UX Research team

Page 3: AR Gamers – The Next Generation | Mark Shovman

AR revolution

Not the AR we have now,But the AR we dream of:● Any image, anywhere● As real as real – or not● The device disappears

VR [gaming] revolution is NOWAR revolution is 5-7 years away

Page 4: AR Gamers – The Next Generation | Mark Shovman
Page 5: AR Gamers – The Next Generation | Mark Shovman

The road to AR

1. Display technology• Sharp, bright, cheap and lightweight

2. Context-aware devices• World, user, context

3. Controls• Easy, useful, cool-looking

4. Public acceptability• Privacy, data / content ownership, coolness

factor

Page 6: AR Gamers – The Next Generation | Mark Shovman

Virtual vs AugmentedTechnology spectrum

Caveat: location does not equal presence• Being with someone; Going somewhere; Thinking of something else

Experience dichotomy:• VR: being somewhere else – same as books or computer games• AR: being where you are, only more so – same as street signs

AR VRReality Matrix

MR

Page 7: AR Gamers – The Next Generation | Mark Shovman

Take-home message #1

AR game design starts from live games

Page 8: AR Gamers – The Next Generation | Mark Shovman

Augmented sports• Game fun + body fun • More fun for amateurs• Better performance for professionals• More fun for spectators

Page 9: AR Gamers – The Next Generation | Mark Shovman

Augmented training• Fun: story, clear progress• Safe: for contact sports and martial arts• Personalized: smooth learning curve

Page 10: AR Gamers – The Next Generation | Mark Shovman

Live-action gaming• Augmented cosplay• Augmented Live-action roleplay• AR escape rooms anywhere• City quests and game-tours

Page 11: AR Gamers – The Next Generation | Mark Shovman

The AR gamer• Physically active• Socially connected• Hardcore and casual

Page 12: AR Gamers – The Next Generation | Mark Shovman

Take-home message #2 AR gamer is a mix or a gamer and an athlete

Take-home message #1 AR game design starts from live games

Page 13: AR Gamers – The Next Generation | Mark Shovman