2015 Outcomes: A&S Communications

Papsy Mileti, Director of CommunicationsDecember 2015

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60 5754

45

32302625

1914

11101010 9 8 8 8 7 7 7 7 6 5 5 4 4 4 3 2 2 2 2 2 2 2 2 2 1 1 1 1 1 1

SINCE JULY 2014

TOTAL = 459 PROJECTS~27 per month

TOP 5 CUSTOMERS ~50%Dean’s/Advising (57); ENG (54);Advancement (45); PSY (32); MLL (26)

Service to A&S Units

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By Project Type:The most popular request made by units is web related. We aim to decrease requests capable by web-liaisons to focus resources on improving overall SEO and navigation, for College and Graduate Program sites.

What did it mean for Depts.? Visibility for new research,

programs, and accomplishments. Fresh web content A seamless user experience in Website across units A professional, consistent A&S

visual identity in marketing communications

Types of Services Provided

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AUDIENCE: PUBLIC /MEDIA

New/Migrated Websites

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AUDIENCE: PUBLIC /MEDIA

2015 Earned Media Coverage (through Nov.)

415+ # of Stories in News

98% Positive

75%Mentioned

A&S Dept./Field

77% External

(23% = stories in University media = ~weekly presence

among University community )

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AUDIENCE: PUBLIC /MEDIA

2013 vs. 2014-2015 Mentions (6 month comparisons Jun.-Dec.; except 2015 is through Nov*)

2013 Jun-Dec 2014 Jun-Dec 2015 Jun-Nov0

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22

72

58*

A&S Mention

A&S MentionExponential (A&S Mention)

~200% increase in mentions consistent (QUALITY)

227%increaseIn clips w/mention

Total clips:147,152,151*

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AUDIENCE: PUBLIC /MEDIA

Notable Coverage with “College” Mentions

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AUDIENCE: PUBLIC /MEDIA

Notable Coverage with “College” Mentions

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AUDIENCE: PUBLIC /MEDIA

2015 Magazines

Enhancements:+Targeted content-Faculty Obits-New Faculty+Alumni Spotlights+BREs+Infographics story-telling

$15,000

~Gifts via BREs

AUDIENCE: ALUMNI,DONORS

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AUDIENCE: PUBLIC /MEDIA

Web Traffic (non-dept.)

Installed

Analytics #1= A&S Home Page

AUDIENCE: ALUMNI,DONORS, PROSPECTIVE STUDENTS AND FACULTY

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UG pages > Grad Pages

AUDIENCE: PUBLIC /MEDIA

Social Media2015 Facebook Followers: 1,848+

2015 Twitter Followers: 605+

AUDIENCE: ALUMNI, CURRENT STUDENTS

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AUDIENCE: PUBLIC /MEDIA

Highlights of Notable MarComm. Projects Integrated Marketing Strategy to Promote New MSMF Graduate Program:

Deliverables (Design and Copy)* Program site Landing Page for Leads* Leads form* Poster, 1-Pager* Paid Ads* PowerPoint*

Grassroots & PR:Press release, A&S site banner, e-blast, magazine

Advertising (media planning) New MAIA Site & Slogan: Where Global Leaders Emerge (formerly a The world is Your Classroom)

1st A&S Majors & Programs Viewbook: Endless Possibilities Start Here Conceptualized Design, developed messaging and copy (currently being designed)

AUDIENCE: PROSPECTIVE STUDENTS

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Forthcoming in 2016: Launch of A&S Social Media Strategy

(re-launch w/content strategy, calendar, reports, and new platforms)

Masters in Libreal Arts: Marketing Assessment & Strategy

1st A&S Majors View book for Prospective Students

Enhanced Media Coverage Reporting Tool & Faculty Database (to increase quantity/quality )

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Thank You

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