GENRE RESEARCH TASK

INDIE POP

MILLIE PERKINS

CONVENTIONS:

POP IS USUALLY SEEN AS A GIRL ORIENTATED GENRE SO COLOURS SUCH AS PINK AND PURPLE ARE USUALLY EXPECTED TO BE PROMINENT.

INDIE MUSIC HAS A CONTROVERSIAL STYLE AND THIS IS HOWN THROUGH THE LOOK TOO – THE IMAGES USUALLY HAVE BRIGHT AND EXCENTRIC FASHION CHOICES.

CODES:

SLANG AND SYMBOLS SUCH AS ‘+’ AND ‘!’ ARE USED TO CONNECT WITH THE READERS AS WORDS AND SYMBOLS LIKE THIS ARE USED BY THE TARGET AUDIENCE.

ALSO, NAMES OF ARTISTS WHICH ARE PRODOMINATELY LIKED AND SUPPORTED BY THAT TARGET AUDIENCE ARE USED OFTEN TO ATTARACT THEM IN THE FIRST PLACE.

AUDIENCE:

NME IS A MAGAZINE PURELY DEVOTED TO INDIE POP MUSIC. ON ITS WEBSITE IT STATES IT HAS AN ‘INTENSLEY ENGAGED AUDIENCE OF 16-24 YEARS OLD’.

ITS AUDIENCE IN THIS AGE RANGE IS:66% MALES34% FEMALES

ITS MEDIAN AGE IS 24 YEARS OLD.

PEOPLE MORE INTERESTED IN THIS STYLE OF MUSIC ARE USUALLY STUDENTS WORKING IN THE HUMANITIES/ARTS FIELD.

HISTORY:

INDIE POP IS A GENRE OF ALTERNATIVE ROCK MUSIC THAT ORGINATED IN THE UNITED KINGDOM IN THE MID 1980s.

INDIE POP IS A SUB-GENRE OF ROCK

IT IS MORE OF A NICHE GENRE WITH MORE OF THE AUDIENCE BEING INPIRED BY ROCK AND POP MUSIC.

ARTISTS:

LANA DEL RAYPOLOMA FAITHLADY GAGACRAYONTHE BAD SPELLERSBASTILLEIMAGINE DRAGONSDEVELF POWERFOSTER THE PEOPLEGOTYEHE IS WEIVYTHE KOOKSMOSCOW OLYMPICSNOAH AND THE WHALEOF MONSTERS AND MEN

INDIE POP RECORD LABELS:

MATADOR

MERGE

MUTE

ROUGH TRADE

SARAH

SUB POP

THRILL JOCKEY

TOUCH AND GO

WARP

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