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Asia’s Fashion Jewellery & Accessories Fair – March 2016
Exhibitors’ Survey Report
1
2
Survey Summary
Total number of exhibitors 383 Total number of collected onsite survey 254 Overall onsite survey response rate 66.3% Total number of online survey successfully sent out 376 Total number of collected online survey 20 Overall online survey response rate 5.3% Total number of collected survey 274 Total response rate 73.5%
3
Group Pavilions
2016 Number of Respondents: 190
38.9%
18.4%
11.6%
11.6%
8.9%
5.8%
2.6%
1.1%
0.5%
0.5%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45%
China Pavilion
Stainless Steel Jewellery Pavilion
India Pavilion
Korea Pavilion
Fashion Jewellery Atelier
Fashion Accessories Zone
Philippines Pavilion
Taiwan Pavilion
Japan Pavilion
Sense Zone
• The results roughly followed the size of group pavilions. China Pavilion has the highest response rate because it is the biggest group pavilion in 3FJ16, followed by Stainless Steel Jewellery Pavilion.
4
2016 Number of Respondents: 272 Number of Respondents: 356 2015
Nature of Business(es)
• The top three business nature of 3FJ16 exhibitors are manufacturer/supplier, importer, and exporter. • Exhibitors may carry more than one business natures, therefore the overall percentage exceed 100%
86.0%
40.4%
21.3%
16.9%
5.5%
2.6%
1.5%
0.7%
0.7%
0.4%
0.0%
86%
42%
23%
10%
5%
5%
1%
1%
0%
0%
0%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Manufacturer/Supplier
Importer
Exporter
Wholesaler
Buying Agent
Retailer
Department / Chain Store
Fashion Jewellery / Accessories Designer
Mail Order-House / E-Tailer
Related Institute / Association
Publication
2016
2015
5
2016 Number of Respondents: 267 Number of Respondents: 357 2015
1. Is your company a first-time participant in this exhibition?
Yes, 18.0% (48)
No, 82.0% (219)
2016
Yes, 20.4% (73)
No, 79.6% (284)
2015
• The percentage of “first time exhibitor” has dropped. It indicates that more and more exhibitors have taken part in 3FJ
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2016 Number of Respondents: 267 Number of Respondents: 350 2015
2. Overall, how would you rate your satisfaction with your experience at Asia’s Fashion Jewellery & Accessories Fair – March? (0 = Extremely dissatisfied ; 10 = Extremely satisfied)
1.1% (3)
3.0% (8) 3.7% (10)
10.1% (27)
6.0% (16)
16.5% (44)
16.1% (43)
19.1% (51)
16.1% (43)
6.0% (16)
2.2% (6) 2.0% (7)
2.3% (8)
5.7% (20) 7.7% (27)
8.3% (29)
20.3% (71)
12.0% (42)
14.3% (50)
16.6% (58)
4.9% (17)
6.0% (21)
0%
5%
10%
15%
20%
25%
0 1 2 3 4 5 6 7 8 9 10
2016
2015
CSAT 2016
5.83 CSAT2015
5.44
• Customer satisfaction has increased slightly compared to 2015. • In 2016, 59.5% exhibitors gave the rating 6 – 10. In 2015, 53.8% exhibitors gave the rating 6 – 10.
No. of respondents answered: 267 No. of respondents skipped: 7
No. of respondents answered: 350 No. of respondents skipped: 12
7
2.1 Breakdown of CSAT average rating by Group Pavilions and Themed Zones
Group Pavilion/Zone Total no. of exhibitors
In group pavilions/ Zone No. of Exhibitors
answered Percentage
CSAT Average Rating
China Pavilion 96 74 77.1% 5.8
India Pavilion 24 22 91.7% 5.5
Japan Pavilion 4 1 25% 3
Korea Pavilion 30 22 73.3% 5.8
Philippines Pavilion 7 5 71.4% 5.8
Taiwan Pavilion 5 2 40% 4
Fashion Accessories Zone 14 11 78.6% 5.5
Sense Zone 2 1 50% 8
Stainless Steel Jewellery Pavilion 48 35 72.9% 6.5
Fashion Jewellery Atelier 21 17 81.0% 7.4
• The top three CSAT average ratings are Sense Zone, Fashion Jewellery Atelier and Stainless Steel Jewellery Pavilion. Followed by China Pavilion, Korea Pavilion, Philippines Pavilion which share the same CSAT average rating.
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2.2 Breakdown of CSAT average rating by nature of business(es)
Nature of Business No. of people
answered
2016 CSAT Average Rating
2015 CSAT Average Rating
Manufacturer / Supplier 234 5.8 5.9
Importer 7 4.7 4.8
Exporter 110 5.6 5.5
Wholesaler 58 6.1 5.5
Buying Agent 4 6 3.6
Retailer 15 6.9 6.1
Department / Chain Store 1 4 -
Fashion Jewellery / Accessories Designer
46 6.6 5.2
Mail Order House / E-tailor 2 8.5 6.5
Related Institute / Association 2 5.5 -
Publication 0 N/A 4
• The top three CSAT average rating by nature of business are Mail Order House/ E-tailor, Retailer, and Fashion Jewellery/Accessories Designer.
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2.3 Breakdown of CSAT average rating by Country / Region
Country/Region Total no. of exhibitors No. of People answered Percentage CSAT
Average Rating
Mainland China 177 132 74.6% 6.0
France 4 1 25% 4
Hong Kong 70 53 75.7% 6.1
India 50 34 68% 5.5
Indonesia 1 1 100% 4
Italy 4 4 100% 4.8
Japan 4 1 25% 3
Korea 42 28 66.7% 5.6
Peru 1 1 100% 7
The Philippines 13 10 76.9% 6.3
Poland 1 0 0% N/A
Taiwan region 11 6 54.5% 5.7
Thailand 2 2 100% 5.5
Turkey 1 1 100% 1
United Kingdom 2 0 0% N/A
• The top three CSAT average rating by country and region are the Philippines, mainland China, and Taiwan region.
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2016 Number of Respondents: 268 Number of Respondents: 350 2015
3. How likely would you be to attend Asia’s Fashion Jewellery & Accessories Fair – March again in the future? ( 0 = Not at all likely ; 10 = Extremely likely)
0.4% (1) 1.5% (4)
3.0% (8) 4.1% (11) 3.4% (9)
22.4% (60)
9.7% (26)
13.8% (37) 15.3% (41)
10.8% (29)
15.7% (42)
1.0% (4) 1.7% (6)
2.6% (9)
5.4% (19)
2.9% (10)
19.1% (67)
8.3% (29)
9.7% (34)
14.0% (49)
9.7% (34)
25.4% (89)
0%
5%
10%
15%
20%
25%
30%
0 1 2 3 4 5 6 7 8 9 10
2016
2015
Loyalty score 2016
6.76 Loyalty score 2015
7.0
• Loyalty score has slightly dropped compared to last year but they followed a similar pattern. The drop may be contributed by significantly less exhibitors giving a score 10.
No. of respondents answered: 268 No. of respondents skipped: 6
No. of respondents answered: 350 No. of respondents skipped: 12
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2016 Number of Respondents: 265 Number of Respondents: 349 2015
4. How likely are you to recommend Asia’s Fashion Jewellery & Accessories Fair – March to a friend or colleague? ( 0 = Not at all likely ; 10 = Extremely likely)
1.1% (3)
3.4% (9)
3.4% (9) 5.3% (14)
8.7% (23)
20.8% (55)
12.1% (32)
17.4% (46)
14.0% (37)
6.4% (17)
7.5% (20)
2.90% (10)
4.30% (15)
2.60% (9)
5.70% (20)
5.20% (18)
20.90% (73)
10.60% (37)
14.00% (49) 13.50% (47)
4.90% (17)
15.50% (54)
0%
5%
10%
15%
20%
25%
0 1 2 3 4 5 6 7 8 9 10
2016
2015
Average rating 2016
6.03 Average rating
2015
6.2
No. of respondents answered: 265 No. of respondents skipped: 9
No. of respondents answered: 349 No. of respondents skipped: 13
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2016 Number of Respondents: 243 Number of Respondents: 316 2015
5. How did you learn about this exhibition?
• Options “Social media platform” and “Search engine” are newly added in 2016 surveys. • The main channels are advertisement and printed mail. These two are the conventional channels of
promotion. These two channels are still higher than email and website, it shows that our exhibitors prefer more traditional promotion channels.
35.8%
25.9%
12.3%
11.5%
10.3%
7.8%
5.8%
3.3%
0.8%
12.3%
11.1%
19.0%
13.0%
44.6%
6.3%
12.0%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
Advertisement
Organiser’s printed mail
Organiser’s email
Organiser’s website
Search engine
Social media platform
Word of mouth / Referral from industry friend
Other exhibitions
Others
2016
2015
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5.1 How did you learn about this exhibition?
Advertisement
50.0%
62.5%
53.8%
46.2%
0% 10% 20% 30% 40% 50% 60% 70%
Trade publications
Mass media
2015
2016
• Some respondents selected both “Mass media” and “Trade publications”. • While trade publication was a more prevalent channel than mass media to learn about 3FJ
in 2015, the situation reversed this year. This is because we have placed some advertisement in magazines, like ELLE and Marie Claire.
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5.2 How did you learn about this exhibition?
Search Engine
• Google remains a more dominant search engine than Baidu in 2016.
75.0%
0.0%
50.0%
0.0%
0.0%
0% 10% 20% 30% 40% 50% 60% 70% 80%
Yahoo
Baidu
Bing
Sogou
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5.3 How did you learn about this exhibition?
Social Media Platform
50.0%
0.0%
50.0%
0.0%
0.0%
0% 10% 20% 30% 40% 50% 60%
• Facebook and Wechat take equal share with respect to social media platform.
16
2016 Number of Respondents: 249
6. My top 3 markets (country) currently are:
• The above chart only shows the top 10 markets of the respondents. USA takes the lead as the leading market currently for exhibitors, followed by UK and Spain.
• Other countries include: Argentina, Austria, Belgium, Brazil, Canada, Dubai, Finland, Greece, Republic of Ireland, India, Indonesia, Korea, Malaysia, Mexico, Nigeria, Mexico, Netherlands, Poland, Portugal, Russian Federation, Switzerland, Saudi Arabia, Singapore, South Africa, Thailand, Turkey, Yemen, and United Arab Emirates
• Some exhibitors have input some invalid answers like, “Global”, “Latin America”, “Asia”, “Europe”, “Middle East”
172
59
42 34 33 32 31 30
18 15
0
20
40
60
80
100
120
140
160
180
200
USA UK Spain Australia France Italy Japan Germany Hong Kong China
17
2016 Number of Respondents: 223
7. My top 3 target markets (country) are:
• The above chart only shows the top 10 markets of the respondents. Exhibitors prefer to target USA well above other markets, although Australia and Japan are considered as their 2nd and 3rd choices.
• Other countries include: Belgium, Brazil, India, Republic of Ireland, Italy, Korea, Mexico, Netherlands, Norway, Poland, Portugal, Russian Federation, South Africa, Switzerland, and Turkey
• Some exhibitors have also input invalid answers like “South America”, “Asia”, “Global”, “Europe”
116
32
20 18 15
10 10 10 7 7
0
20
40
60
80
100
120
140
USA Australia Japan UK China Germany France Hong Kong Spain Canada
18
2016 Number of Respondents: 252
8. To what extent have your objectives for exhibiting in this exhibition been achieved? (N/A ; 1 = Did not achieve at all ; 5 = Fully achieved)
2.8%
39.1%
7.8%
6.3%
21.0%
9.5%
7.0%
16.7%
17.8%
17.4%
10.1%
10.7%
9.5%
9.4%
28.9%
18.8%
29.7%
25.5%
23.4%
26.2%
21.1%
32.9%
16.3%
28.8%
32.7%
25.9%
34.3%
30.5%
12.2%
5.4%
11.9%
18.8%
14.6%
16.7%
23.0%
6.5%
2.5%
4.6%
6.7%
4.4%
3.8%
8.9%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Find new buyers
Find franchisers partners / agents
Explore new markets
Launch new products
Brand-building
Collect market information
Consolidate contacts with buyers/ business partners
N/A 1 (Did not achieve at all) 2 3 4 5 (Fully achieved)
• Finding new buyers is the main objective for exhibiting in 3FJ, followed by launching new products and consolidate contacts with buyers and business partners.
19
2016 Number of Respondents: 252
8.1 To what extent have your objectives for exhibiting in this exhibition been achieved? (N/A ; 1 = Did not achieve at all ; 5 = Fully achieved)
18.7%
7.9%
16.4%
25.5%
19.0%
20.5%
31.9%
20.5%
7.4%
17.0%
25.6%
24.2%
26.5%
33.1%
0% 5% 10% 15% 20% 25% 30% 35%
Find new buyers
Find franchisers partners / agents
Explore new markets
Launch new products
Brand-building
Collect market information
Consolidate contacts with buyers/ business partners
2015
2016
Number of Respondents: 323 2015
Comparison of combining responses of “Rating 4” and “Rating 5”
• “Consolidate contacts with buyers and business partners” performs the best among other objectives. “Launching new products” ranked second, followed by “collect marketing information”.
20
2016 Number of Respondents: 247
9. To what extent are you satisfied with the exhibition in the following aspects? (N/A ; 1 = Not satisfied at all ; 5 = Extremely satisfied)
1.7%
2.5%
1.3%
2.2%
2.2%
2.1%
5.7%
14.2%
1.3%
14.2%
22.6%
11.5%
6.0%
6.9%
8.1%
7.0%
5.0%
4.8%
29.3%
32.2%
20.9%
19.4%
15.2%
14.5%
14.3%
14.2%
14.8%
38.1%
29.3%
38.3%
31.0%
33.3%
36.6%
35.2%
35.8%
40.6%
13.8%
10.5%
23.0%
31.0%
29.4%
27.7%
28.7%
23.9%
31.4%
2.9%
2.9%
5.1%
10.3%
13.0%
11.1%
9.1%
6.9%
7.0%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Business opportunities
Visitor traffic
Visitor quality
Pre-show service of organiser
Onsite service of organiser
Facilities and services of the exhibition centre
Official stand contractor(s)
Official forwarding agent(s)
Move-in and move-out arrangement
N/A 1 (Not satisfied at all) 2 3 4 5 (Extremely satisfied)
• Exhibitors are satisfied with our onsite service the most, followed by the facilities and services of the exhibition centre, the pre-show service of organiser ranked third.
21
2016 Number of Respondents: 247
9.1 To what extent are you satisfied with the exhibition in the following aspects? (N/A ; 1 = Not satisfied at all ; 5 = Extremely satisfied)
16.7%
13.4%
28.1%
41.4%
42.4%
38.7%
37.8%
30.7%
38.4%
22.10%
18.80%
37.60%
55.50%
51.00%
46.30%
45.60%
44.90%
49.20%
0% 10% 20% 30% 40% 50% 60%
Business opportunities
Visitor traffic
Visitor quality
Pre-show service of organiser
Onsite service of organiser
Facilities and services of the exhibition centre
Official stand contractor(s)
Official forwarding agent(s)
Move-in and move-out arrangement
2015
2016
Comparison of combining responses of “Rating 4” and “Rating 5”
Number of Respondents: 324 2015
• Exhibitors are quite satisfied with our onsite service and pre-show service. Both of them ranked top two in 2015 and 2016.
22
2016 Number of Respondents: 235
10. If you promote your presence at this exhibition with your own resources via any of the following channels, please indicate how useful they are. (N/A ; 1 = Not useful at all ; 5 = Extremely useful)
23.2%
6.6%
28.9%
27.1%
32.5%
13.5%
4.0%
8.6%
7.9%
9.0%
20.5%
13.7%
18.7%
18.1%
16.9%
25.4%
38.9%
27.3%
30.5%
25.9%
12.4%
22.1%
10.7%
9.0%
7.8%
4.9%
14.6%
5.9%
7.3%
7.8%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Invite buyers with phone calls
Invite buyers by emails
Invite buyers by mail
Run advertisements prior to the exhibition
On-site advertising
N/A 1 (Not useful at all) 2 3 4 5 (Extremely useful)
• Exhibitors find inviting buyers by emails is the most effective because it is low cost. Other channels like advertising and invitation by mail and phone calls has a relatively higher cost, therefore the exhibitors may think it is not as effective as email.
23
2016 Number of Respondents: 235
10.1 If you promote your presence at this exhibition with your own resources via any of the following channels, please indicate how useful they are. (N/A ; 1 = Not useful at all ; 5 = Extremely useful)
Comparison of combining responses of “Rating 4” and “Rating 5”
Number of Respondents: 291 2015
17.3%
36.7%
16.6%
16.4%
15.7%
22.5%
34.0%
23.2%
24.9%
22.9%
0% 5% 10% 15% 20% 25% 30% 35% 40%
Invite buyers with phone calls
Invite buyers by emails
Invite buyers by mail
Run advertisements prior to the exhibition
On-site advertising
2015
2016
• Since sending out email invitation are free and running advertisement before the show has the highest cost among the options, more exhibitors invited buyers by email and a drastic decrease in running advertisements before the exhibition.
24
2016 Number of Respondents: 235 Number of Respondents: 302 2015
11. Please select the exhibition(s) that you rate most important for your company.
2.1%
4.7%
8.9%
49.8%
0.4%
3.4%
62.6%
2.1%
6.0%
4.6%
5.6%
45.7%
1.3%
1.3%
67.5%
2.0%
0% 10% 20% 30% 40% 50% 60% 70% 80%
Macef, Italy
Eclat de Mode/ Bijorhca, France
Indian Handicrafts & Gifts Fair
3FJ
Manila F.A.M.E., the Philippines
EuroBijoux & Accessories, Spain
9FJ
Other exhibitions
2015
2016
• 3FJ and 9FJ are still the leading fashion jewellery and accessories fairs • Other exhibitions include TDC Gift & Premium Fair, Indian Handicrafts & Gifts Fair in
October, and Indian Fashion Jewellery & Accessories Show
25
2016 Number of Respondents: 242 Number of Respondents: 307 2015
12. What are your plans for participating in this exhibition next year?
69.4%
70%
27.3%
24%
3.3%
6%
0% 20% 40% 60% 80% 100%
2016
2015
Will participate
May participate
Will not participate
18.4% 17.9%
70.3% 67.7%
13.9% 14.4%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
2016 2015
Larger booth size
Same booth size
Smaller booth size
Preferences between booth sizes
[Based on exhibitors who will participate the next edition]