Hi, I’m Phillip

I live in Perú

This is a compilation of bread pictures withsome comments and ideas

First I’d like to give you

a quick glimpse of the «Bread situation» in my country

Bread is sometimes considered the main course of a meal. You usualy say that you ate «Pan con _________» (Bread with, ham, jam, cheese, or whatever)

Bread in Perú

There are a lot

kinds of bread preparations as you can see.

There are also a lot of bread made with potato and sweet potato flour which ends up being even more nutritious and tasty than regular flour.

Bread in Perú

Because of the greatvariety of ingredientsmany kinds of peruvian breads are now going global. Last year theperuvian team endedup in the top places of the world bread competeion.

Bread in Perú

«Pan Wawa» is oneof the most commonbread types that youcan find near themountain regions of south america. Peruhas the Worldrecord for biggestWawa pbread in theworld.

Bread in Perú

The most common bread

in Lima (Perú’s capital) is called «Pan Frances», which means french bread. Funny thing is that it has nothing to do with France. and «Pan Frances» doesn't exists in France.

Fun Fact

Creativity is just connecting

things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while. That's because they were able to connect experiences they've had and synthesize new things.

Steve Jobs once said...

**The next slides even though are not my ideas, gave me some more ideas which I further expanded.

Branded toasts

Imagine the potentionalfor:

McDonalds

Wendy’s

Kraft

StarBucks

Kellogs

Any new franchisecharacter that wants tobe promoted

Why limit it

ourselves to toasts

You can experiment with shapes and patterns

Some ideas:

Pyramid bread

Spheric bread

Building shaped bread

This one got me

thinking about thenormal things thatyou eat in a breakfastand how childrenknow what is goodbreakfast.

Imagine a breakfast mealmade with farm animal shapes which constitute a family

Bread shaped as a bear

Eggs shaped

Bacon shaped like pigs

Orange juice glass shapedliek a fox

Children would know that a «complete» breakfast needsall members of a family.

Happy

toasts…

Random idea :p

This is self-explanatory

What about:

Iron shaped toasters

Weight lifting toasters

Telephone shapedtoaster

BBQ shaped toaster

Coffin or graveyardthemed toaster

Jail themed toasterthat leave stripedbars on your toast

I haven’t seen this in

many places. But a bakery that only makes BreadSlippers could be a big hit.

The spansih word for slippers is «pantuflas». Which could also be a word game «Pan-Tuflas»

(«Pan» means bread)

Now this could be

my new favoritelunchbox. Justreplacing the rice in sushi rolls withbread.

That green part actually looks like Ice cream and got me thinking

Why not foucsingin bread as a dessert (sweet) rather than a salty companion

Bread can be sweet and can gowith chocolate, ice cream, fruit, jelly, M&Ms, Skittles…

Packing ideas

Now imagine:

Zombie bags withbread shaped likebrains

Toad (Super Mario character) bags withbread shaped like a mushroom head

Alien bag, bread shaped like antenas

In Mexico this wouldbe a hit.

You could also haveenchilasa

Random Breadscope

Random Breadscope

Random Breadscope

Random Breadscope