Ateria Mobile Sales Force Automation (mSFA) Advantage:

Power of Your SAP ERP Extended to the Mobile Device of your

Sales teamJuly 2014

Agenda

Introduction to Arteria

Business Needs

Solution Overview

Customer Case Studies

Arteria Technologies

Introduction

• Arteria is a 7 year old organization and is located at the International Tech Park, Bangalore.

• The management team comprises of former employees of SAP Labs India with several years of development, implementation and consulting experience.

• Arteria is exclusively focused on developing products and solution extensions on SAP technology platform, helping customers leverage the potential of Cloud (HANA Platform), Mobility (Sybase/SMP), BI (Business Objects) & On-Premise (NetWeaver) components.

• Our products have been implemented at industry leaders and we have a rich experience in executing projects at >100 customers in multiple verticals.

Quality Certifications

• All SAP projects have ISO 9001:2008 certification.

• All SAP projects have ISO 27001:2005 certification.

• SEI CMMI DEV 1.2 Level 3 Certified.

• SAP AQM Program Member.

Partnership with SAP

• SAP PartnerEdge Application Development Partner.

• SAP Co-Innovation Labs (COIL) partner

• SAP Services Partner.

• SAP Channel Partner (VAR).

Arteria Innovation Journey

Source: Gartner, Inc., Cool Vendors in the SAP

Ecosystem, 2013, Authors: Derek Prior | Thomas

Otter | Gilbert van der Heiden | Sunil Padmanabh |

Christian Hestermann, 18 April 2013

“

We consider our inclusion in the Cool Vendor report by Gartner, a confirmation of our

mission to enable customers to leverage the power of enterprise systems using mobility

and portal technologies, thereby improving business performance.

We continue to innovate with our product roadmap; the upcoming launch of cloud version

of our products will further enhance our market position. Our strength is our capabilities to

build solutions with quick ROI and help customers extend their SAP ERP processes to

business partners and employees, while staying invested on the SAP technology platform.

Sriram Kanuri,

CEO – Arteria Technologies

PartnerPortalAdvantage is SAP

Certified

Founder Member @ SAP Co-Innovation

Labs, Bangalore

Launch of Apps and Solution developed at Co-Innovation Labs

Arteria apps featured at the launch of SAP

EcoHub and SAP Store

Arteria’s co-innovation journey on enterprise mobility is

published

Invited to HANA Cloud Platform Early Adoption Program

Awards & Recognitions

• SAP Pinnacle Awards 2014: Application Development Partner of the Year

• Open Text Partner of the year 2014 & SAP Competence Select partner

• Best SAP NetWeaver Process Integration Partner in APJ

• CIO Choice Award 2014 for “Secondary Sales” product portfolio

• SAP ACE Award for Public Services for “Best Run in Procurement” at Airports Authority of India

• SAP APJ Regional Partner Excellence Award 2014 for Software Innovation

• SAP ACE Award 2013 with Luminous Power Technologies for using SAP Solutions in an

Innovative Way

• Mobility Recognition Award from SAP India

Customer Recognition and Validation

Continuous Innovation with SAP and Customers

Successful Partnerships

Arteria’s Product and Services

Portfolio

Stockist/

Distributor

Manual processes for

supplier & Sub

contractor

collaboration.

Stockist/

Distributor

Stockist/

Distributor

Typical business process automation covering supply chain &

distribution network

C&F

C&F

Manufacturing

Operations

CO Warehouse

C&F

Supplier

Internal Operations are

integrated & configured in

SAP ERP

Z transactions for

C&F to update

material movement

Manual interactions

with the distributors

for orders, dispatches

and outstanding.

Limited integration

to SAP ERP from

remote depots

Sub-Contractor

Delayed Workflow

approvals as

executives on the move

SAP

Regional sales team

usually has no access

to SAP ERP

No SAP system access

to field force to check

order status, inventory &

outstanding's

“Excel” based

secondary sales

capture & analysis

Arteria Products

Business Networks

• SupplierPortal Advantage

• CFA Advantage

• DealerConnect Advantage

• SecondarySales Advantage

Mobility

• mApprove Advantage

• mSalesForceAutomation Advantage

• mSecondarySales Advantage

• mDepot Advantage

• mInspection Advantage

• mPlantMaintenance Advantage

Business Analytics

•Dashboards Advantage“

During the course of the project and the interactions held with your team members, we

have found your team to be extremely professional and willing to take that extra effort for

understanding the customer requirement and even challenging us when our thought

process might have been unclear.

Arteria Products

Business Networks Mobility Analytics

Arteria Productized Services and Expert Consulting

Analytics & Reporting

• BW on HANA

• BI & Analytics Implementation

OpenText Extensions for SAP

• Extended Content Management (xECM)

• Portal Content Management (PCM)

• Data Archiving & Document Access

• Vendor Invoice Management (VIM)

Rapid Deployment Solutions

• Arteria RDS for Analytics

• Arteria RDS for Mobility

• Implementing standard SAP RDS

Cloud

• HANA Cloud Platform

• HANA Cloud Integration

• SAP Mobile Platform Cloud Edition

Business Process Management

• SAP NetWeaver Process Orchestration & PI

• Financial Services Network / Bank Connectivity

User Productivity

• Screen Personas

• Fiori

• SAP NetWeaver Gateway & Mobile Platform

• SAP NetWeaver Portal

“

SAP congratulates Arteria

Technologies for excelling in

their partnership with SAP

and winning the Best SAP

NetWeaver Process

Integration Partner Award.

Arteria has extended the

value of SAP NetWeaver to

our customers and has

empowered them with tools

and methodologies for

achieving business

excellence.

We look forward to working

together further to continue to

drive co-innovation and

provide further value for our

customer base.

- SVP and CTO, SAP APJ

Arteria ILM Practice for OpenText Extensions

Data & Document Archiving

• >20+ Implementations for ERP, BW and CRM

• Integrating document / unstructured content for master data management and

business processes (order-to-cash, procure-to-pay, hire-to-retire)

• Industry specific document processes for Life Sciences and Process Industries

Content Management

• Implementations for xECM (Life Sciences) and PCM (Consumer Goods

Manufacturer)

Vendor Invoice Management

• Shared Services Scenario

• Integrated into Arteria SupplierPortal Advantage

As part of our service strategy to help Dr.Reddy’s manage and optimize their datagrowth, OpenText Archiving was a keycomponent because it ensured regulatorycompliance, SAP data consistency and zerodown time

Arteria AMS Services

Incidence Management

Rele

ase M

an

ag

em

en

tCh

an

ge M

an

ag

em

en

t

Problem Management

Application Management

Support

Functional Support

• Monitoring

• R/3 Modules

• NDP (APO, CRM, SRM, SCM)

• Configuration

• Unit Testing, Integration testing

and Regression testing

• Documentation

• Training

Basis

• Monitoring

• Client Management

• System Tuning

• New Version installation

• New Client Creation

• Transportation

Management

• Patch Applications

Security &

Authorization

• Global roles

• Managing User profiles

• Business Roles

• Creating New Users

Archiving

• Set-up Archival Strategy

• Interface to 3rd party

Archival system

• Restore proceduresData Management

• Assist Master data uploads

DBA & OS

• Database Installation

• Preventive Maintenance

• Tuning

• Os installation

• System backups

Help Desk

• Centralized Helpdesk

• Level 1 Support

• Knowledge Repository

Development support

• ABAP

• BW

• EDI/EAI

• Portal

Arteria Customers

Automotive

(OEM and Auto

Components)

Consumer

Products and

Retail

Cement & Mill

Industries

Arteria Customers

Discrete

Manufacturing

Process

Industries

Financial

Services

Life Sciences

Diversified

Groups

Key Productized Services and Expert Consulting Implementations

• Leader in ILM for SAP-OpenText Data Archiving & Document Access, Vendor Invoice Management

and Portal Content Management

• >20+ implementations in various verticals

Process

Orchestration

• Large scale integration projects with SAP and non-SAP systems including EDI scenarios with large

retailers like Walmart

• Development & consulting partner for Bank Business Networks with 100+ implementations

• Transformation projects that help customers leverage their SAP technology investment with Arteria

products, industry knowledge and design approach

• Agro – Use of Mobility to enable procurement process in villages

• Media – SAP ERP Integrated Ad-sales booking agency portal

• Cement – Process automation for order, dispatch and batching in RMC

• Auto Industry focused packaged offering for Analytics

• Large media house implementation with BW, BO and HANA

AMS Models and Implementations

• Arteria Product Support & Enhancement for >40 customers (business hours support)

• Integration to SAP Support Channel

• Outsourced SAP and non-SAP AMS with a dedicated team, hotline and leased line to customer

data center

• 24*7 technical support and business hours for applications

• Technical monitoring for key SAP instances like Portal, Data Warehouse, and Mobility servers

• Ad-hoc BASIS services for performance tuning, upgrades and support packs.

• Ticket based expert consulting / projects / enhancements

• SAP Rollouts, technical enhancements, custom development projects

Applications

Key Greenfield SAP Implementations

SAP ERP implementation & support for Bhilwara Milk Union covering FI, CO, MM, Milk Procurement,

SD and Integration with Production Planning

SAP SRM Public Sector Procurement implementation & support at Airports Authority of India for 170

locations. The implementation was adjudged as “Best Run in Procurement” as part of SAP ACE Awards

for Public Services.

SAP ERP & Warehouse Management Implementation at Maharashtra State Warehousing Corporation.

The scope covers FI, CO, MM, HR, WM, Enterprise Portal, & Business Intelligence modules

SAP Loans, Collaterals, Treasury and SAP HR implementation at PTC Financial Services

SAP ERP Implementation at The Corps of EME, Indian Army. The scope covers plant maintenance

(PM) and human resources (HR) modules at New Delhi location.

Business Needs & Arteria-SAP

Co-Innovation Solutions for

mSFA

Business Problems

Business Problems

• Unprepared sales representatives calling customers,

prospects, or partners with limited insight into an account's

history, account, decision-makers, timelines, etc

• Poor customer data quality, such as wrong contact

person information, inaccurate order information etc

Business Problems

• Non documented sales activities, such as visit reports,

resulting in inaccurate resource planning, incomplete account

handover, etc.

• ERP Support, Limited number of Applications work with SAP

ERP

Solution – mSFA Advantage

• Real-Time information on mobile devices enables Sales

representatives to be better prepared for customer

meetings and calls leading to an improvement in response

times to customers resulting in shorter sale cycles and

higher customer satisfaction

• High quality data: Ability to update information online in

the field leads to better data quality, reduced data entry

errors and work duplication

• Multi device support: Supported on Blackberry, iOS and

Android mobile devices

Technology

• SAP SUP Platform

• Device Applications on native device languages

• Android – Android Development Toolkit

• Blackberry – BB API/s based on J2ME

• iPhone – .iOS SDK

• Compatible with SAP ERP (Any version) or SAP R/3 and can

support non SAP backend as well using SUP adapters

mSFA Advantage: Features

Sales Order Management

• Friendly Order Entry user interface speeds up the

ordering process thereby reducing the back-office

tasks

• Credit Limit can be viewed per customer on the

handset itself.

Order Tracking & Approvals

• Near real time order status information at finger tips

ensures that sales force can track their orders

themselves thus saving time for selling

• Approvals of Sales Order on mobile using Arteria’s

mApprove shortens the sales cycle

Product Pricing

• View latest product pricing with scales from SAP ERP

Available to Promise Inventory

• Near Real time ATP Inventory check ensure that goods are

allocated to meet customer demand and commitments with

virtual certainty of fulfillment according to plan

Payment Collection

• Near real-time customer billing, payments, and collection status

information results in payments your bank account faster

Account & Contact Management

• Save time and money by getting a complete view of customer

account information including their buying power, thus

maximizing your sales effectiveness

Daily Tasks, Attendance & Expense

Statements

• Sales person can update his daily activities and submit expense

statements from the handheld.

mSFA Advantage: Features

RAPID DEPLOYMENT

• The solution can be rapidly deployed within 4-6 weeks

• Leverage existing investments in SAP ERP without any

making any changes in current processes

PERSONALIZED

• Each sales person has only own customers, order types,

material codes, payment terms, sales area to ensure

minimal database on the hand held.

• This personalization dataset is used for value help to

assist in data entry and search while using the application.

SECURE

• Two factor authentication ensures the data on the device

is secure

• The secure data transfer between Device and SUP and

between SUP and ECC.

Appendix: Technical Architecture & Implementation Details

USE

RS

Internet

Firewall

H

T

T

P

RFC

Wireless Operator

Solution Implementation

• End to end Sales Cycle Implementation

• Easy to deploy (Rapid Go-Live) in 6-8 weeks

• Easy to enhance and add functionalities

• Can be extended to all Mobile Device platforms

Security

• Authorization framework – Adheres to SAP Authentication

schemes

• Monitoring tools to track flow of data between the mobile

device and mobile server

• Transmission of data over secure channel

Sale

s M

anag

ers

&

Re

pre

sen

tati

ves

SMPNW GWSAP ERP

Customer Case Studies

Need

Objectives

• Accurate Demand Planning: Sales Order capture leads to

accurate and timely data update & hence efficient demand

planning.

• Field Force Empowerment: Visibility to the field force on the

dealer’s business to drive performance and better relationship with

their partners.

• Productivity Improvement: Reduction in DSO, Complete

Automation of Field activities reporting including attendance

• Over the past five decades TTK Prestige Limited,

has emerged as India’s largest kitchen appliances

company catering to the needs of home makers in

the country.

• The Prestige brand has evolved into the most

loved and popular kitchen products brand across

India, making the brand the first choice in millions

of homes

Better manage and increase the sales across

rural and urban locations for accurate Demand

Planning, Dealer Management including

performance on sales, DSO, inventory, schemes,

and offers

Solution

mSFA Advantage• Order Management and Sales Force Automation mobile application with

offline capabilities

• Increased Demand Planning accuracy - mSFA Advantage is delivering

accurate information from SAP ERP while enabling capture of critical

transactions in the field sales process

• Empowers the Field with current schemes /offers for the month while

capturing sales orders anytime anywhere thereby enabling information to

the dealer network & the back office for better inventory and logistics

planning

• mSFA provides complete Dealer Management - Performance – sales,

inventory, credit, etc. region, territory and product wise

Technology• SAP Mobile Platform

• SAP NetWeaver Gateway

• BlackBerry, Android and iOS App

• Installed as an SAP ERP Add-On

SAP NetWeaver Gateway

SAP ERP

Arteria mSFA Advantage

SAP Mobile Platform

Order Entry

Order Status

Pricing

Depot Stocks

Overdue Invoices

Promotions

Benefits

“

Arteria mSFA has helped us leverage our

investment in SAP ERP by empowering our

sales team to get connected while on the go.

The mobile app has improved business

metrics significantly – our order processing

time has reduced by 35% thereby improving

sales & customer satisfaction in the first year

of deployment.

Our sales managers are able to monitor field

force and dealer performance from their

smartphones very easily.

I would like to thank Arteria team for

delivering a solution that catered to our

business complexity and data volumes. We

look forward to continue working with you on

innovative mobile solutions

H S Muralidhara, Head - IT

35%

Reduction in Order Processing Time

Faster

Order Fulfilment Rate

Accurate

Collections

Improved

Field Force and Dealer Performance Management &

Reporting

Need

Objectives

• Real time view on secondary sales, collection & competitor

info: daily secondary sales data from the distribution network

to monitor inventory and dealer performance.

• Schemes Visibility to Field Force: Real-time visibility of

Promotions and Offers

• Improve Productivity: Automation of Sales reporting and once

source of truth

• Luminous Power Technologies (LPT), part of the

Schneider Electric conglomerate, is a leading

company with a differentiated portfolio of solutions

for packaged power, diversified generation,

electrical control & safety and energy optimisation.

• LPT has over 5000+ employees, 8 manufacturing

units, 28 sales offices and more than 55,000

channel partners

To increase and gain control of secondary sales

with a focus on rural markets

Solution

DealerConnect & SecondarySales Advantage• Real-time and secure web based portal & mobility solution

• Collaborative portal for distributors to connect with manufacturer’s ERP for

an integrated primary sales processes including order processing, returns,

credit management and claims tracking

• Arteria SecondarySales Advantage extends SAP ERP for managing

secondary sales master data, demand capture, pricing, invoicing and

inventory management.

• Mobile applications are for the manufacturer’s field force and distributor’s

feet-on-street (FOS) for route plan, warehouse stock visibility, dealer

performance and competitor data capture.

Technology• SAP NetWeaver Portal

• SAP Mobile Platform & SAP NetWeaver Gateway

• Installed as an SAP ERP Add-On

• Enhancements supported via use of BADIs to plug-in own rules and

retrieval logic.SAP ERP

Sales Order

Goods Receipt

RMA and Returns

Secondary Sales

Dealer Inventory

Claims

Competitor Stocks

Alerts Reports

ARTERIA DEALERCONNECT

& SECONDARYSALES

Benefits

“

Arteria's mSSA is critical for us in capturing

accurate and timely secondary sales

information & in helping us understand our

partners and consumers more closely.

The solution has been a key enabler for our

sales processes and provides us with a

platform and edge to serve our customers

more effectively.

Thank you Arteria team for accepting our

challenge and for a quick go-live with your

tremendous commitment and hard work to

ensure we were ready in time for our peak

season .

Chanderdeep Khanduja, CIO

Increased

Market Visibility

Accurate

Analysis of market trends including dealer stock

information and competitors products

Improved

Inventory Visibility

Better

Communication with field force

mSFA Advantage: Benefits Summary

mSFA is a SAP SUP based sales force automation tool for SAP ERP. It empowers your field to be connected with your SAP

ERP, whenever they want, wherever they go. The application is supported on the popular smart phones from Android,

Blackberry and iOS devices.

Sales Force Automation

• Self service functions for sales tea, to receive and update information on Orders, Inventory, Shipment, Pricing and Finance modules from your existing SAP ERP.

• Improves dealer productivity

• Employees can focus on generating more business

Feature Rich

• Alerts and Notification

• Modules: Sales, Returns, Finance, Marketing

• Collaboration: News, Tasks and Chat

Lower TCO

• Single Platform: Runs on SAP NetWeaver

• Support for Blackberry, Android & iOS mobile devices

• Rapid Go-Live of 6-8 weeks

Thank youArteria Technologies Pvt. Ltd.

Level 1, Innovator,

International Tech Park, Whitefield,

Bangalore – 560066

India.

Web: www.arteriatech.com

Email: sales@arteriatech.com

Phone: +91 80 4242 3800