FAMILKYGROUP 3

OUR ‘MISSION’PRODUCE AND DISTRIBUTE HIGH QUALITY PRODUCTS TO

CONSUMERS WITH A NEW DESIGN , FEATURES AND FLAVORS

OUR ‘VISION’

• WE WILL BE ONE OF THE GREATEST MILK INDUSTRY ALL OVER THE WORLD

MARKET RESEARCH1) TARGET : B CLASS BIGGEST SEGMENTATION IN EGYPT AS IT REPRESENT

ABOUT 45 %OF POPULATION2) CARREFOUR WAS THE MOST OUTSIDE MARKET IN THE COUNTRY SO IT

WILL BE THE TARGET PLACE 3) WE ARE TARGETING AGES FROM (5-50) THEY ARE ABOUT 55,000,000 FROM

THE POPULATION 4) WE FOUND THAT OUR SOCIETY NEEDS MORE ORGANIC AND HEALTHY

FOOD THAT HELPS THE SOCIETY TO BE HEALTHIER AND MORE ATHLETICS

4PS

• PRODUCT :

• NAME FAMILKY• LEVEL OF QUALITY HIGH QUALITY LEVEL AND ORGANIC• SIZES180:200 GM• RAW MATERIAL HIGH QUALITY RICE, MILK AND SUGAR

PLACE :

• LOCATION OF OUR BUSINESS CARFOUR AND ACTIVE SUPER MARKETS NEXT TO THE CASHER AND BEHIND THE DIARIES PRODUCTS

• WEPSITE OUR OWN PAGE AND OFFICIAL PAGES ON FACEBOOK AND SOCIAL MEDIA

• DISTRIBUTION2 DAYS PER WEAK AT FIRST AND THE MIDDLE OF THE WEAK BY OUR OWN VANS FOR ALL TARGETS

PRICE:

• THEY SUIT FOR THE CONSUMER BUDGET LINE WITH A HIGH QUALITY INPUTS• DISCOUNT FOR THE WHOLESALERS AND RETAILER • OFFERS FOR CUSTOMERS

PROMOTION:

• SOCIAL MEDIA1)OFFICIAL PAGE (SPONSORED) FACEBOOK AND INSTEGRAM 2)ANDROID APPLICATION ADVERTISING 3)SPECIAL EVENTS LIKE SPORTIVE EVENT AS CAIRO RUNNER , BIKE ZONE SALES PROMOTIONMAKING EVENTS AT KIDZINEA, UNIVERSITIES AND SCHOOLS FOR CHILDRENWE WILL MAKE OUR BOOTHS AT CAIRO METROALSO OUR ANDROID APPLICATION WILL LET PEOPLE KNOW OUR OFFERS

SWOT ANALYSIS :Strength :1)Zero competitors and market leadership .2)A lot of flavors and creative flavors .3)Diversification .4)High quality & features .5)Healthy with a lot of vitamns and high protein source also a good way for calories .6)Available at all markets .7)High rate of population in use .

Weakness :1)Concerned on one product .2)The life time of the product is low .3)Product is a bit highly priced .

Opportunities :1)Easy to find at all supermarkets and markets .

Threats :1)Competitors with lower price.2)Decreasing of electricity may damage it.3)Growing the price of the cost of good production.

HOW TO CHANGE WEAKNESS TO STRENGTH ?

1) CONCERNED ON ONE PRODUCT SO WE WILL DIVERSIFY ON OUR PRODUCT.2) TIME OF THE EXPIRING IS LOW SO WE PLAN TO SELL IT QUICKLY THROUGH

PROMOTIONS AND THROUGH A GOOD ADVERTISING .3) PRODUCTS IS A BIT HIGHLY PRICED SO WE CAN MAKE IT WITH HIGH QUALITY

OF FEATURES .4) WE MAKE THE MILK FAT FREE AND WE PUT ON THE PRODUCT LACTOSE TO

INCREASE THE TIME LIFE OF THE PRODUCT .5) THE HIGHLY PRICE IS BENFIT TO US AS WE PRODUCE HJIGH QUALITY LIKE BIG

BRANDS WITH A NORMAL PRICE COMPARING TO THE OTHER PLACES LIKE EL MALKY .

CRISES

TWENTY PEOPLE HAVE POISEND BECAUSE OF AWRONG FORMULA IN OUR PRODUCT

BEFOR INVESTIGATION

1)MAKE A GOOD PLAN TO REDUCE RISK .2)CEO SHOULD SPEAK ON THE SOCIAL MEDIA TO SOLVE THE PROBLE.3)TO BE HONEST WITH THE CUSTOMERS AND TELL THEM THE TRUTH ABOUT THE PROBLEM4)GIVE THE EMPLOYEES THE WHOLE INFORMATION ABO0UT THE PROBLEM SO NOT OT MAKE ANY MISTAKE AGAIN 5)WE SHOULD UPDATE ABOUT THE INVESTIGATION FROM TIME TO TIME ON OUR SOCAIL MEDIA

AFTER INVESTIGATION

• 1)HOW WE DEAL WITH THE PROBLEM ? WE WILL PUT THE BLAME ON THE SUPPLIER FOR THE BAD INPUTS (MILK)

• 2)WE MUST CHANGE THE SUPPLIER WITH A GOOD ONE • 3)WE MUST PROMISE THE CUSTOMERS THAT THIS MISTAKE WILL NOT DONE AGAIN .• 4)WE WILL MAKE A HOT LINE FOR COMPLAINS • 5)COVER ALL THE MEDICAL EXPENSES. • 6)WE SHOULD MAKE A LOT OF PROMOTION TO GET CUSTOMERS CAME BACK TO OUR

PRODUCT.

MARKET PLAN1) GOALS : TO INCREASE OUR PROFITS IN THE SECOND YEAR. WE WILL OUR

CLIENTS AND CUSTOMERS AND WE WILL INCREASE THE PROFITS ABOUT 25% AND WE WILL OUR CLIENTS AND CUSTOMERS AND WE WILL MAKE THEIR LIFE HEALTHIER

2) ORGANIZATION : PARTNERSHIP 3) THE MARKET :EXISTING MARKET 4) DEVELOP STRATEGY : WE WILL REDUCE5) COMMUNICATION STRATEGY : SOCIAL MEDIA 6) MEASURES SUCCESS : PROFITS WILL INCREASE BY MORE THAN 25% SATISFACTION : HEALTHY PRODUCT FOR ALL THE FAMILY.

INCOME STATEMENTYEAR (2016-2020)

FamilkyIncome StatementYear (2016-2020)

All Numbers In MillionsDec 31 , 2016 Dec 31, 2017 Dec 31,2018 Dec 31,2019 Dec 31, 2020

Revenues 75 72.45 69.9867 67.607 65.3

(-) Expenses 49.896Attorney Fees _ 5 _ _ _Hot line _ 2 _ _ _Invitations _ 1 _ _ _

Total Expenses 52.5 57.896 47.21 44.868 42.64

Earning Before Taxes 22.5 14.554 22.78 22.739 22.66

(-) Taxes 20% 4.5 2.9108 4.555 4.5478 4.532

Net Profit 18 11.6432 18.225 18 18.128

Dividend 20% 3.6 2.32864 3.645 3.6 3.6256

Dividend/Share 0.36 0.23 0.365 0.36 0.363

𝐷1(1+𝑟)1 + 𝐷2(1+𝑟)2 + 𝐷3(1+𝑟)3 + 𝐷4(1+𝑟)4 + 𝐷5(1+𝑟)5 + 𝑃5(1+𝑟)5 Po =

0.36(1+2%)1 + 0.23(1+2%)2 + 0.365(1+2%)3 + 0.36(1+2%)4 + 0.363(1+2%)5 + 20.207(1+2%)5

=

g= 0.2%

r= 2%

=19.88

Then , The Value of the Company = 19,880,000