authority market power podcasting
TRANSCRIPT
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Authority Market Power Podcas3ng
Tracy & Tom Hazzard
WTFFF?! Podcast Co-Hosts Founders – Podcast Start Point
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What is a Podcast?
Authority Market Power Podcasting – © 2016 Tom & Tracy Hazzard podcaststartpoint.com
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Anatomy of a Podcast
Authority Market Power Podcasting – © 2016 Tom & Tracy Hazzard podcaststartpoint.com
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Authority Market Power Podcasting – © 2016 Tom & Tracy Hazzard podcaststartpoint.com
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Be a vocal expert.
Build social proof: know, like & trust.
Shorten sales cycle passively.
VIP client/affiliate strategy.
WHY Podcast?
PLUS:
On
High Google ranking
Affiliate Ad Revenue
Authority Market Power Podcasting – © 2016 Tom & Tracy Hazzard podcaststartpoint.com
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Our WHY…
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Market Power Content Plan
• Keyword Focus Editorial Calendar • Multi-Cast Content
Authority Market Power Podcasting – © 2016 Tom & Tracy Hazzard podcaststartpoint.com
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Highly Ranked on Google
Authority Market Power Podcasting – © 2016 Tom & Tracy Hazzard podcaststartpoint.com
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Check Your Niche Category
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Survey for Impact Branding
Visually survey your niche.
Make your name & icon impactful.
Authority Market Power Podcasting – © 2016 Tom & Tracy Hazzard podcaststartpoint.com
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Survey for Impact Branding
Make it special. Make it You. o Delivers your why message
§ SPECIFIC & ENTICING § Describe it BRIEFLY § Review your title/icon SMALL
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Survey for Impact Branding
Make it special. Make it You. o Delivers your why message
§ SPECIFIC & ENTICING § Describe it BRIEFLY § Review your title/icon SMALL
Authority Market Power Podcasting – © 2016 Tom & Tracy Hazzard podcaststartpoint.com
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Survey for Impact Branding
Make it special. Make it You. o Delivers your why message
§ SPECIFIC & ENTICING § Describe it BRIEFLY § Review your title/icon SMALL
Authority Market Power Podcasting – © 2016 Tom & Tracy Hazzard podcaststartpoint.com
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• Styles • Host or Hosts • Mission DescripEon
Survey
“If you have a product or a product idea and have ever wondered how to get it placed in a Major Big Box Retailer, “On the Shelf” is the show for you.”
Authority Market Power Podcasting – © 2016 Tom & Tracy Hazzard podcaststartpoint.com
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Listen for Binge-‐ability Make it special. Make it You. Make it Binge-able. o Tone
§ Fit for audience § Fit for you § Same energy after 200 episodes
o Binge-listenable § Provide entertainment or valuable learning
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Binge-‐able or NOT?
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Binge-‐able or NOT?
Authority Market Power Podcasting – © 2016 Tom & Tracy Hazzard podcaststartpoint.com
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• Reviews • Ranking • Popularity
Analyze
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Authority Market Power Podcasting – © 2016 Tom & Tracy Hazzard podcaststartpoint.com
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• Great Topics • Types of Guests • Audio Quality – Intro – Host Style – Guest Audio – Passion – AuthenEc Voice
Listen MUST BE:
Guest Attracting
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VIP Guest Tac3cs
• Market Power Guest Tactics o Big Name & Followers o Client Profiles o Valuable generous content o NOT A COMMERCIAL
Clearly Entertaining Opener!
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• Feature ProspecEve or Current Clients/Affiliates o Power of Podcast Hosto Verbal promotion &
endorsemento Smart questions &
follow-up
VIP Guest Tac3cs
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TIME or
COST
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Budget Matches Goals
• Factors Impacting Edit Costs o # of Episodes o Length of Episodes o Interviews o Ad Insertions
Quality Equip. = Quality Sound = Less Editing
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Needs/Skills • Voice Over • Audio EdiEng • Graphics • TranscripEons • Blog Writer or WordPress Editor
• Social Media • Guest Booking • Event Planning
D.I.Y. D.W.Y. D.F.Y.
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Authority Market Power Podcasting – © 2016 Tom & Tracy Hazzard podcaststartpoint.com
30 Days to Podcast Start - WEEK 1BRANDING SPACE & EQUIPMENT
1 2 3 4START
Review Market Power
podcast video
BRAND ITName your podcast
DESCRIBE ITWrite your 255
character description 5 6 7PROFILE IT
Fill out Podcast Start
Point profile form
ORDER NOWChoose your equipment
SPACE PLANNINGReview guidelines for
your ideal environment
PICK YOUR NICHECapture style guides of
examples of what you like
(font/colors/cover art/music/intro voice type)
30 Days to Podcast Start - WEEK 2PREP & PLAN INTERVIEW GUESTS
8 9 10 11SET REHEARSALSchedule rehearsal date
before Day 20 but after receipt of equipment
CALENDARSet-up editorial calendar
for internal tracking
SCHEDULINGSet-up scheduling
calendar (for guests) 12 13 14FOLLOW-UP
Personalize guest
letter templates
COMMUNICATIONSet-up Skype (if needed)
BOOK GUESTSSchedule guests (at least 2 initial and 1/week after)
READ UPReview Best Practices
Guide
15
30 Days to Podcast Start - WEEK 3PRACTICE & RECORD
16 17 18CHECK LIST
Review rehearsal
set-up check list
PLUG INSet-up equipment
QUESTIONSMake list of questions/
concerns for podcast
start up tech 19 20 21TRIAL RUN
Rehearse and then
record first episode
RECORD MORERecord 2+ more
episodes & upload on
your own
UPLOADLearn upload process
OUTLINE EPISODEOutline episode flow,
introduction, points,
close…
22
30 Days to Podcast Start - WEEK 4MARKETING SOFT LAUNCH REVIEW & GO LIVE
23 24 25SM BRAND
Social media profile
integration
Begin social media
mentions
PRWrite press release
EMAIL PREPEmail blast prepared
26 27 28WEBSITE SET-UPIntegrate into website
bios/profiles/email
footer
EPISODE PACKAGEApprove continued
episode production
details & purchase
contract package
APPROVEReview & approve final
recordings of first 3
episodes for submission
to iTunes/Stitcher
POST
DAY 31+Record & upload consistently
and constantly!29REVIEW & GO LIVE
30FINAL APPROVAL
Review website
podcast/blog roll
page preview
Send out press
release, email blast,
social media messages
GO LIVE ON ITUNES
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RETURN ON TIME INVESTED
DFY = 2:1 Time 2 minutes for every 1 minute airtime
DIY = 10:1 Time 10 minutes for every 1 minute airtime
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THANKS & JOIN US!
PodcastStartPoint.com
Authority Market Power Podcasting – © 2016 Tom & Tracy Hazzard podcaststartpoint.com
http://hazzdesign.com/hazz-design-at-ceo-space-0516/