Awesome !Lead Generation !and Organization

Lead generation involves using marketing methods to get consumers interested in your product or service.

• Content Marketing • Pay-per-click • Social Media

Marketing • Email Marketing • Search Engine

Optimization

Inbound, Online Leads

Content Marketing

• B2C Blog = 7% lead increase • B2B Blog = 67% lead increase • If you create 1 blog/week = 77% lead increase • Informative, segment-specific landing pages

Pay-per-click Advertising

• Ads show up on Google, Facebook, anywhere

• Usually link or small banner that leads to landing page where you continue sales process

• Great for retargeting visitors to your website who haven’t signed up

-Avinash Kaushik, Google’s Analytics Evangelist

Social Media is like teen sex.!Everyone wants to do it.!No one knows how.!When it’s finally done, there is surprise it’s not better.

Social Media-Made Leads

55% of your customers search on Facebook, Twitter, etc before making a purchase.

!

Don’t be left behind! !

• Facebook = B2C • Twitter = kind of both • LinkedIn = B2B !

Companies with Twitter see double leads!

• Share the good, the bad (maybe not the ugly) • Engage your followers - open-ended questions • Always reply publicly, never delete • Share your clients - builds loyalty

Fast Rules of Social Media

Unusual Ways to Get Leads*

• LinkedIn Group Invites

• Google AdWords, Re-Marketing, Twitter ads

• Combine List Opt-in forms

• Your own website, “Contact Us” web forms

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*As first learned from Daniel Duckworth of Design Quotes on Quote Roller’s blog.

1. Create LinkedIn group with targeted name 2. Customize page to add credibility 3. Join groups related to your industry (<50) 4. Go to the lists of members & invite to your group 5. Voila! Qualified leads needing nurture! 6. Update your group regularly with tips, sharing not

only your own content. 7. Contact prospects directly, offering something of

value.

LinkedIn Group Invites

1. Choose less competitive keyword group. 2. Create a free, genius “How to” or Tips PDF. 3. Create landing page which requires email opt-in 4. Add subscribers to email series with more tips. 5. Post ad for landing page & generate leads. 6. Follow up with an offer at the end of email series. !HINT: Email converts higher, but Phone + Email gives you more ways to contact your lead.

Google AdWords

1. Identify your target customer’s need/problem. 2. Write a List Post that provides real value and

helps solve the problem. 3. Push on socials & newsletters for higher SEO. 4. Create an Opt-in Download that helps solve the

problem better/faster, while generating qualified leads.

Combine List-Post Opt-in

Make sure you offer something of value, solving a problem your target customer has.

You need the right tools to work together and do

the work for you.

The Tools You NeedYou don’t need an IT degree anymore.

• Build a Landing Page / Webform with: UnbounceWufoo

• Pour all leads into Database:OnePageCRM

• Email software connect to database: MailChimp

• Re-marketing to nurture reluctant leads: Adroll

Use sites like Unbounce & Wufoo to easily create & customize landing pages with web forms.

Leads flow through online forms into OnePageCRM, then nurture reluctant leads via MailChimp newsletters.

All the contact info you pull from web-forms, opt-ins & the like flow right into your OnePageCRM

For each viable lead gathered, Add a Deal, setting the percentage of likelihood.

When it reaches 25-50%, it’s time to give them what you’ve got! Click the Quote Roller “Q” to send them an estimate or proposal.

Lead Qualification• Can my company meet the customer’s timeframe? • Can my company complete the project while

making a profit? • Does the work required match my company’s

experience? • Is the project’s outcome clearly defined by the

customer?

If the answer is YES! you’ve got yourself a Qualified Lead!

Quote Roller Step #1: Your OnePageCRM Contact & Deal info pours right into your Quote Roller Proposal.

Use a Blank Proposal, reuse one you already created, or jumpstart your proposal creation with one of our 35+ industry-proven Proposal Templates.

Quote Roller Step #2: Add your Pricing TableThe part your clients are spending the most time looking at!

You can offer your clients pricing options, quantity options, & package deals. Build your own pricing table or reuse one from your Catalog.

Quote Roller Step #3: Use our WYSIWYG Editor

Drag-n-drop Content Blocks, reusing content or creating new, showing how you can offer a solution to your client.

• You can use whatever you want to show off your business in the scope of being a solution for clients: videos, websites, photo galleries, HTML content, custom brand domain.

• Quote Roller lets you reuse content, but makes sure you don’t make mistakes like reuse old pricing or the wrong name.

• Quote Roller cuts your proposal creation down to about 15 minutes!

• Just make sure, when you reuse proposal content, you take the time to customize to address your lead’s needs.

Focus on Client Needs

Quote Roller Step #4: Finalize

Send your clients a secure link to your Proposal. Use legal Electronic Signature to close deals faster.

• Know right away when your client opens your proposal

• Know what they are looking at for how long

• Time excellent follow up

• Anticipate and address objections

• Close deals faster!

Quote Roller lets you read your clients’ minds

If you want to turn those leads into qualified deals, sign up for OnePageCRM.com today!

If you want to send your clients persuasive business proposals, sign up for QuoteRoller.com today!

A Perfect Pair for Generating Leads & Closing Deals!