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Brand, Channel and CRM Analysis in a B2B Environment Presented by Lindsey Fair

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Page 1: B2B Marketing Communication

Brand, Channel and CRM Analysis in a B2B Environment Presented by Lindsey Fair

Page 2: B2B Marketing Communication

Define Brand

Page 3: B2B Marketing Communication

Brand Promise

Page 4: B2B Marketing Communication
Page 5: B2B Marketing Communication

Brand Personality

Page 6: B2B Marketing Communication

Brand Positioning

Page 7: B2B Marketing Communication
Page 8: B2B Marketing Communication

Visual Identity & Collateral

Page 9: B2B Marketing Communication
Page 10: B2B Marketing Communication
Page 11: B2B Marketing Communication

Brand Impression

Page 12: B2B Marketing Communication
Page 13: B2B Marketing Communication
Page 14: B2B Marketing Communication

Customer Relationship Management

Page 15: B2B Marketing Communication

The Sales Pipeline

Page 16: B2B Marketing Communication
Page 17: B2B Marketing Communication

Seller Roles

Page 18: B2B Marketing Communication
Page 19: B2B Marketing Communication

Channel Analysis

Page 20: B2B Marketing Communication

SALES PROMOTIONS

Page 21: B2B Marketing Communication

PUBLIC RELATIONS

Page 22: B2B Marketing Communication

PERSONAL SELLING

Page 23: B2B Marketing Communication
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