bad things will happen (when you use social media)
DESCRIPTION
Presentation about the dark side of social media for a group of interim managers at NVIM-organised Interim Manager2.0. Sometimes bad things will happen, however is social media to blame or is the human component to blame for the bad things that will happen? And more important, how can you prevent bad things from happeningTRANSCRIPT
Bad things happen
Rick Mans - Social Media Evangelist
There still is a real world
Twitter 'costs British economy £1.38bn'
Twitter joke led to Terror Act arrest and airport life ban
Honda
Nathalie Blanchard
Ketchum and FedEx
This particular Twitter posting came back to bite the agency person from Ketchum
(New York office) who made some unflattering remarks about Memphis this morning before
he presented on digital media to the worldwide communications group at FedEx (150+)
people. Not only did an employee find it, they were totally offended by it and responded to
the agency person. The kicker is that they copied the FedEx Coporate Vice President, Vice
President, Directors and all management of FedEx’s communication department AND the
chain of command at Ketchum. Mr. Andrews, the Ketchum presenter, did not take into
account that many FedExers are native Memphians and are fiercely defensive of their city and
their company.
Guns don’t kill people
What guns do
Earthquake in China
3 minutes VS
3 months
Twitter 'costs British economy £1.38bn'
• Talking about last night's Eastenders costs British economy £1.38bn
• Eating biscuits costs British economy £1.38bn
• Unjamming the photocopier costs British economy £1.38bn
This is time wasting
That Internet thing is storing information quite permanently
Think before you post
A RULE YOU COULD USE
Don’t put anything online you wouldn’t tell or show a journalist, a client, an analyst or a competitor. The world is your audience so please be thoughtful on what you put online.
Be consistent with the way you wish to portray yourself to strangers, friends, colleagues and clients.
Robin Dunbar
150
EVERYTHING YOU DO SHOULD AT LEAST CREATE THE BEGINNING OF A RELATIONSHIP
When you are in social media
Rick Mans
[email protected]+31 6 512 10 144
http://twitter.com/rickmanshttp://www.linkedin.com/in/rickmans