Planning to Engage your Community Online

Dr Crispin ButterissBecky Hirst

Introductions

Community Engagement

Web

2.0

Objectives

To introduce six web 2.0 tools.

To plan for their use as community engagement tools.

1. Introduction

2. 5 +1 Key Tools

• Blogs

• Forums

• Micro-Blogs

• Social Networks

• Wikis

• Social Media

3. Scenario Planning

• Stakeholder & Tool Identification

• Engagement Strategy

• Evaluation Framework

4. Wrap Up

Program

BlogsTake Home’s

1.A monologue more than a dialogue 2.The best tool for getting content “out” into the public realm3.Personalise the organisation4.Think about style – personal, professional, corporate, etc.5.Think about content – updates, hot issues, events etc.6.Think about who will write – might not be who you expect7.Think about delegations8.Link to more engaging content – images, video, maps, documents...9.RSS feeds for your visitors – to make it easy for them (RSS aggregators)10.RSS feeds for you – to make it easy to spread the word (Facebook)

ForumsTake Home’s

1.A dialogue – between you and your community or among your community2.Opens up the conversation to a much broader audience3.All forums aren’t equal – threaded collapsible discussions4.Ask “good quality” questions – concrete, visceral, open5.Add “good quality” content to inform the discussion6.Consider moderation rules & need for independence7.Consider “governance” strategy – “leave them to it”...or... “active facilitation”8.Monitor the discussion9.Don’t dismiss the votes10.RSS

Micro-BlogsTake Home’s

1.Suitable for short messages only2.Not just Twitter – “Enterprise” microblogs are available3.Link to content4.Direct message to other users5.Mention other users6.Hash tags create themes to link “tweets”7.RSS from Twitter to a dedicated site8.Useful for...

Social NetworksTake Home’s

1.More than a forum...personal profiles & relationships2.Blogs, Forums, Documents, Image Libraries...and more3.Enterprise level social networks available – internal communities of practice?4.Free social networking software available – community organisations, social groups etc.5.Think about the objective & target audience carefully – social networks are HARD WORK6.Useful for...

WikisTake Home’s

1.An editable webpage2.Open, closed or “transparent”3.Think about moderation4.Think about “sabotage”5.Think about it’s legislative role 6.Useful for...

SocialMediaTake Home’s

1.Makes the issue more accessible...2.Makes the subject matter more engaging..3.Opens up new ways to contribute...4.Doesn’t need to cost a lot...5.Can be embedded in your main consultation site...6.Not without management cost...7.Useful for...

1. Introductions

2. 5 +1 Key Tools

• Blogs

• Forums

• Micro-Blogs

• Social Networks

• Wikis

• Social Media

3. Scenario Planning

• Stakeholder & Tools

• Engagement Strategy

• Evaluation Framework

4. Wrap Up

Stakeholders/Tools

1. Stakeholder

2. Relationship

3. Tool

1. Introductions

2. 5 +1 Key Tools

• Blogs

• Forums

• Micro-Blogs

• Social Networks

• Wikis

• Social Media

3. Scenario Planning

• Stakeholder & Tools

• Engagement Strategy

• Evaluation Framework

4. Wrap Up

EngagementStrategySmall Group...

1. Identify Stakeholder

2. Identify Tool

3. How will the tool be used?

4. When will it be used?

5. What information will it generate?

6. Why is this the “best” tool?

7. Repeat for all three stakeholders

Large Group...

1. Share two stakeholder/tool strategies

1. Introductions

2. 5 +1 Key Tools

• Blogs

• Forums

• Micro-Blogs

• Social Networks

• Wikis

• Social Media

3. Scenario Planning

• Stakeholder & Tools

• Engagement Strategy

• Evaluation Framework

4. Wrap Up

EvaluationFrameworkAlone...

1. Identify Stakeholder

2. Identify Tool

3. What is the key goal?

4. Identify a “measure”

5. Identify the population size

6. Identify you “conversion” goal

7. Identify a “qualitative” goal

8. Repeat for 2nd stakeholder/tool

Large Group...

1. Share one framework until we have one for

each of the 5 key tools

1. Introductions

2. 5 +1 Key Tools

• Blogs

• Forums

• Micro-Blogs

• Social Networks

• Wikis

• Social Media

3. Scenario Planning

• Stakeholder & Tools

• Engagement Strategy

• Evaluation Framework

4. Wrap Up

WorkshopEvaluationAlone...

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