Basic Offline and Online Marketing

SMU Module #4

Manny Sarmiento

www.NMx2.com

Basic Offline and Online Marketing

• Learn how to maximize the use of available online tools to add value to a business, increase online presence and increase profits.

• Learn “New Marketing” online and offline techniques for successfully increasing sales and revenue.

Why Are You Here?

Add Value and Make a Huge Profit!

New Media Marketing

• Social Media Marketing

• Social Media - The Real Purpose of SMM

• Building Relationships

Get Viral Online

URL Everywhere – Offline and Online

Push Marketing is Out!

Relationship Marketing Is In

Marketing MixMessage, Market,

Method “Why?”, “Who?”, “How?”

Paid vs. Free Advertising

12 CDs for $1.00

Lifetime Value of a Customer

(Buying a Customer)

Share the Marketing

• Free Reports and Giveaways

• Contribute Your Knowledge

• Answer Questions

• Become the “Expert”

Features vs. Benefits

• What is a Benefit?

• “You get…,” “It means that…”

• Determine your prospects problem or tell them what it is

• Solving problems for your clients or potential clients

Online vs. Offline

• Online Does Not Replace Offline

• RSC – Real simple copywriting

• Graphics to grab attention, Copy to take action

Remarkable Marketing

• Zig when they Zag

• Call to action

• Being Remarkable– “Do Things So Uniquely that People Can’t

Help Telling Others About You”

• The Purple Cow (Seth Godin)

New Marketing

• Your product lineup– Books, Articles, CDs, DVDs, – Workshops

• Seminar Marketing• Article Marketing• Press Releases

– Offline PRs, Free PRs (Online)– Everything Is News– The SEO Impact

• Relationship Marketing

It’s All About…

Building Relationships

Social Media Universitywww.NMx2.com

Brought to You By:

New Media, New Marketing, Inc., Millennia Atlantic University and the

Doral Chamber of Commerce

Thank You!

God Bless You!

Manny Sarmiento