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This is a sample of a sports marketing strategy and our graphic design/copywriting work. It includes:

-Segmentation-Strategic Alliances-Taglines/Positioning Statements

We were hired to complete these campaigns on a retainer basis for six months.

Alexandra Lehmann, Principal Partner

Segmenting Client’s Customer Base

With these three testimonials, we segmented and began campaigns targeting three of our client’s most qualified prospects: • young athletes wishing to compete at

high levels, • executives wanting to “get back into

shape,” and• and people recovering from serious

physical conditions.

Channels:Facebook

Display Advertising

No budget for print advertising2

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Brian Bollerman works out at Results because for him

every fraction of a second matters.

As a scholarship Division I athlete, Brian knows what kind of commitment it takes to compete at the highest level.

His instructors customize all three phases of his personal training as he prepares for the

Olympic swim trials in 2012.

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Juliana Fodera works out at Results because for her it is

adecision between

walking and not walking.

By building up her core muscles and keeping her heart healthy, Juliana trusts her personal trainer to help her to achieve this goal.

Together they create new ones.

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Tim O’Malley works out at Results

because he turned 50And decided it was time to get serious

about his health.Tim’s trainers put

him on a regimen designed to lose

weight, strengthen his core and build

muscle.A year later, he lost more

than 60 pounds.

Now Tim is in the best shape of his life.

24 x 36 inch poster display advertising.Tagline: Get fit to win.Exclusive training method with athlete winning race. Positioning: Demonstrating that personal training will help you to excel in sports – not just “at the gym.”

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THE MOST INTELLIGENT FITNESS SYSTEMSWEEPING THROUGH EUROPE & NYC

GYROTONIC®

Picture courtesy of Body Evolutions, NYC

IMAGINEHOW THIS

FEELSAFTERA DAY

OFSITTING AT THE

COMPUTER

book your FREEprivate lesson now 7

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Strategic Alliancesare “builders” of a business. They take time to initiate, develop and foster. But they are by far the most valuable asset a small business can have – if both parties are able to sustain the relationship (usually with joint promotions).

L&LC initiated a free clinic for older members of a tennis club; a weight loss (money back guarantee) program with a popular beauty salon; and a series of free ski clinics for older skiers with a 30 year old ski shop in New Canaan.

The rate of return on investment to these relationships is one year at maximum. See forecasting chart of recent case study.

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Channels to publicize this strategic alliance included hyper local webzines, flyers distributed throughout Ridgefield, 18 x 24” display advertising in both storefronts, raffle prize of free ski lift tickets to local mountain. Ski & Sport shop offered merchandise for discounted sale to gym members and to show a “Warren Miller” video to 45+ participants while learning mountain stretches to prevent injury.

Tagline: Get fit to have more fun. 10

Strategic Alliance with a popular beauty salon. Offer was a money back guarantee. Owner of Shine Salon took challenge. Nutritional counseling part of program. Tagline: Every Body is Different 11

Strategic Alliance resulted in local print coverage in Hersam Acorn Press which has a household readership of 37,000. Offer was a money back guarantee. Tagline: Every Body is Different.Positioning: Shared accountability is the key to success. 12

24 x 36” poster of a series of two clinics for age 45+ tennis players to specific muscles in shape for matches. Tagline: Get Fit to Win

Strategic Alliance with Ridgefield Tennis Club. Positioning statement: Every Body is Different. 13