be professional, be social! - my...
TRANSCRIPT
![Page 1: Be professional, be social! - My LIUCmy.liuc.it/MatSup/2012/A84450/ADECCO_Be-professional-be-social... · 14 Novembre 2012 Be professional, be social! Silvia Zanella Marketing & Communication](https://reader033.vdocuments.net/reader033/viewer/2022041417/5e1c21beb40e943a6b514519/html5/thumbnails/1.jpg)
14 Novembre 2012
Be professional, be social!
Silvia Zanella
Marketing & Communication Manager Adecco Italia
Beatrice Podda Web Content & Marketing Specialist Adecco Italia
![Page 2: Be professional, be social! - My LIUCmy.liuc.it/MatSup/2012/A84450/ADECCO_Be-professional-be-social... · 14 Novembre 2012 Be professional, be social! Silvia Zanella Marketing & Communication](https://reader033.vdocuments.net/reader033/viewer/2022041417/5e1c21beb40e943a6b514519/html5/thumbnails/2.jpg)
14 Novembre 2012
Indice SIAMO QUELLO CHE TROVIAMO (SU GOOGLE, E NON SOLO)
![Page 3: Be professional, be social! - My LIUCmy.liuc.it/MatSup/2012/A84450/ADECCO_Be-professional-be-social... · 14 Novembre 2012 Be professional, be social! Silvia Zanella Marketing & Communication](https://reader033.vdocuments.net/reader033/viewer/2022041417/5e1c21beb40e943a6b514519/html5/thumbnails/3.jpg)
14 Novembre 2012
Indice MAI CERCATO LAVORO SU GOOGLE?
http://www.youtube.com/watch?v=7FRwCs99DWg
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14 Novembre 2012
Indice MAI CERCATO PERSONALE SU GOOGLE?
http://www.youtube.com/watch?v=peHXAhGkA7E
![Page 5: Be professional, be social! - My LIUCmy.liuc.it/MatSup/2012/A84450/ADECCO_Be-professional-be-social... · 14 Novembre 2012 Be professional, be social! Silvia Zanella Marketing & Communication](https://reader033.vdocuments.net/reader033/viewer/2022041417/5e1c21beb40e943a6b514519/html5/thumbnails/5.jpg)
14 Novembre 2012
Indice PERSONAL BRANDING E SOCIAL RECRUITING: COSA SONO?
http://www.adecco.it/IT-IT/CONSIGLI-LAVORO/DIGITAL-REPUTATION-E-SOCIAL-RECRUITING
#SocialRecruiting
@AdeccoItalia
![Page 6: Be professional, be social! - My LIUCmy.liuc.it/MatSup/2012/A84450/ADECCO_Be-professional-be-social... · 14 Novembre 2012 Be professional, be social! Silvia Zanella Marketing & Communication](https://reader033.vdocuments.net/reader033/viewer/2022041417/5e1c21beb40e943a6b514519/html5/thumbnails/6.jpg)
14 Novembre 2012
Indice CHI USA I SOCIAL MEDIA?
![Page 7: Be professional, be social! - My LIUCmy.liuc.it/MatSup/2012/A84450/ADECCO_Be-professional-be-social... · 14 Novembre 2012 Be professional, be social! Silvia Zanella Marketing & Communication](https://reader033.vdocuments.net/reader033/viewer/2022041417/5e1c21beb40e943a6b514519/html5/thumbnails/7.jpg)
14 Novembre 2012
Indice CHI NON LI USA: PERCHÉ?
![Page 8: Be professional, be social! - My LIUCmy.liuc.it/MatSup/2012/A84450/ADECCO_Be-professional-be-social... · 14 Novembre 2012 Be professional, be social! Silvia Zanella Marketing & Communication](https://reader033.vdocuments.net/reader033/viewer/2022041417/5e1c21beb40e943a6b514519/html5/thumbnails/8.jpg)
14 Novembre 2012
Indice CHI LI USA: PERCHÉ?
![Page 9: Be professional, be social! - My LIUCmy.liuc.it/MatSup/2012/A84450/ADECCO_Be-professional-be-social... · 14 Novembre 2012 Be professional, be social! Silvia Zanella Marketing & Communication](https://reader033.vdocuments.net/reader033/viewer/2022041417/5e1c21beb40e943a6b514519/html5/thumbnails/9.jpg)
14 Novembre 2012
Indice QUALI CANALI?
![Page 10: Be professional, be social! - My LIUCmy.liuc.it/MatSup/2012/A84450/ADECCO_Be-professional-be-social... · 14 Novembre 2012 Be professional, be social! Silvia Zanella Marketing & Communication](https://reader033.vdocuments.net/reader033/viewer/2022041417/5e1c21beb40e943a6b514519/html5/thumbnails/10.jpg)
14 Novembre 2012
Indice I SELEZIONATORI: COSA CERCANO IN RETE?
![Page 11: Be professional, be social! - My LIUCmy.liuc.it/MatSup/2012/A84450/ADECCO_Be-professional-be-social... · 14 Novembre 2012 Be professional, be social! Silvia Zanella Marketing & Communication](https://reader033.vdocuments.net/reader033/viewer/2022041417/5e1c21beb40e943a6b514519/html5/thumbnails/11.jpg)
14 Novembre 2012
Indice «FISH WHERE THE FISH ARE»
Adecco
Sito Adecco.i
t Newslette
r b2b
Newsletter
b2c
Facebook & 20
pagine verticali
Gruppo LinkedIn e sottogruppi
Twitter & 20 profili verticali
App iOS e Android
Foursquare per
check-in
FlickR per photo-sharing
Rss Feed per
annunci
App FB «Al
lavoro che tipo sei?»
Google AdWord
s
LinkedIn Recruiter
![Page 12: Be professional, be social! - My LIUCmy.liuc.it/MatSup/2012/A84450/ADECCO_Be-professional-be-social... · 14 Novembre 2012 Be professional, be social! Silvia Zanella Marketing & Communication](https://reader033.vdocuments.net/reader033/viewer/2022041417/5e1c21beb40e943a6b514519/html5/thumbnails/12.jpg)
14 Novembre 2012
Indice ONLINE: DOVE?
Sito Adecco.it
492.546 visite/mese
47.741 candidature/mese
4.500.000 candidati registrati
56.500
Fan
10.400
membri
3.280
Follower
Newsletter b2c
1.123.071 candidati
e lavoratori
Newsletter b2b
107.758 referenti
aziendali
Adecco iJobs
65.000
downloads
70.000
visualizzazioni
![Page 13: Be professional, be social! - My LIUCmy.liuc.it/MatSup/2012/A84450/ADECCO_Be-professional-be-social... · 14 Novembre 2012 Be professional, be social! Silvia Zanella Marketing & Communication](https://reader033.vdocuments.net/reader033/viewer/2022041417/5e1c21beb40e943a6b514519/html5/thumbnails/13.jpg)
14 Novembre 2012
Indice REGOLA N. 1
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14 Novembre 2012
Indice REGOLA N. 2
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14 Novembre 2012
Indice REGOLA N. 3
![Page 16: Be professional, be social! - My LIUCmy.liuc.it/MatSup/2012/A84450/ADECCO_Be-professional-be-social... · 14 Novembre 2012 Be professional, be social! Silvia Zanella Marketing & Communication](https://reader033.vdocuments.net/reader033/viewer/2022041417/5e1c21beb40e943a6b514519/html5/thumbnails/16.jpg)
14 Novembre 2012
Indice REGOLA N. 4
![Page 17: Be professional, be social! - My LIUCmy.liuc.it/MatSup/2012/A84450/ADECCO_Be-professional-be-social... · 14 Novembre 2012 Be professional, be social! Silvia Zanella Marketing & Communication](https://reader033.vdocuments.net/reader033/viewer/2022041417/5e1c21beb40e943a6b514519/html5/thumbnails/17.jpg)
14 Novembre 2012
Indice REGOLA N. 5
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14 Novembre 2012
Indice REGOLA N. 6
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14 Novembre 2012
Indice REGOLA N. 7
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14 Novembre 2012
Indice REGOLA N. 8
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14 Novembre 2012
Indice REGOLA N. 9
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14 Novembre 2012
Indice REGOLA N. 10
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14 Novembre 2012
Indice BONUS TRACK
![Page 24: Be professional, be social! - My LIUCmy.liuc.it/MatSup/2012/A84450/ADECCO_Be-professional-be-social... · 14 Novembre 2012 Be professional, be social! Silvia Zanella Marketing & Communication](https://reader033.vdocuments.net/reader033/viewer/2022041417/5e1c21beb40e943a6b514519/html5/thumbnails/24.jpg)
14 Novembre 2012
Indice CONSIGLI PRATICI PER CERCARE LAVORO: «LE FAREMO SAPERE» SU ADECCOITALIATV
http://www.youtube.com/watch?v=Q8RVUdRwRf8&feature=plcp
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14 Novembre 2012
Indice «AL LAVORO CHE TIPO SEI?»: SCOPRILO CON L’APP DI FACEBOOK
http://apps.facebook.com/adecco-chetiposei/
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14 Novembre 2012
Indice DOVE TROVARE ADECCO ITALIA
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Grazie!
14 Novembre 2012
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14 Novembre 2012
Indice CREDITS
http://www.flickr.com/photos/toniblay/52445415/#/photos/toniblay/52445415/lightbox/
http://www.flickr.com/photos/benheine/4903584615/
http://www.flickr.com/photos/49823434@N00/4499487228/
http://blog.tradetang.com/wp-content/uploads/2009/10/betty-croker-cake-decorating-kit.jpg
http://itc4g.altervista.org/starnino/Coomiks%20Heroes%20-%20website001/superman/lego_superman.jpg
http://www.flickr.com/photos/diyosa/95569246/
http://www.flickr.com/photos/renatamotta/979387120/
http://www.flickr.com/photos/dyxie/428654301/
http://www.flickr.com/photos/aimeilo/2769886971/
http://www.flickr.com/photos/werner_schnell_images/3104753876/
http://www.flickr.com/photos/8145096@N04/3454552706/#/