become a fabjob guide to matchmaker · 2018. 2. 23. · i should know! afterworking as a...

Get paid to help people find love!

Rachel Russo

FabJob Guide to

Become a Matchmaker

Visit www.FabJob.com

ContentsAbout the Author .............................................................................8

About the Editor ...............................................................................8

Acknowledgements .........................................................................9

1. Introduction ..........................................................................................10

1.1 A Career in Matchmaking ...........................................................11

1.2 The Matchmaking Industry .......................................................12

1.3 BenefitsofBeingaMatchmaker .................................................13

1.4 Inside This Guide .........................................................................15

2. What a Matchmaker Does ..................................................................17

2.1 Services Provided by a Matchmaker .........................................17

2.2 Phone Consultations ....................................................................20

2.2.1 SettingYourselfUpforSuccess ........................................20

2.2.2 QuestionstoAskProspectiveClients ..............................21

2.2.3 TakingChargeofthePhoneConsultation ......................22

2.3 Face-to-Face Consultations .........................................................23

2.3.1 PreparingfortheConsultation .........................................24

2.3.2 Conducting a Client Interview .........................................25

2.3.3 Administering a Personality Test .....................................36

2.3.4 Making the Sale ...................................................................37

2.4 How to Do the Matchmaking .....................................................39

2.4.1 DevelopaDatabase ............................................................39

2.4.2 Making the Matches ...........................................................40

2.4.3 Pitch the Match to Both Parties .........................................42

2.4.4 ConfirmingtheDetails .......................................................43

2.4.5 GettingDatingFeedback ...................................................44

FabJob Guide to Become a Matchmaker

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3. GettingReady .......................................................................................46

3.1 SkillsandKnowledgeYouWillNeed .......................................46

3.1.1 Skills Assessment ................................................................47

3.1.2 BasicKnowledgeofPsychology .......................................48

3.1.3 InterpersonalSkills .............................................................48

3.1.4 Business Skills .....................................................................51

3.2 Learning by Doing .......................................................................53

3.2.1 VolunteerMatchmakingExperience ...............................53

3.2.2 Internships ...........................................................................54

3.2.3 Part-Time Jobs .....................................................................57

3.3 Learn From Other Business Owners..........................................58

3.3.1 InformationInterviews ......................................................58

3.3.2 Mentoring ............................................................................61

3.3.3 Associations .........................................................................63

3.4 Educational Programs .................................................................64

3.4.1 Degree Programs ................................................................64

3.4.2 CertificatePrograms ...........................................................65

3.4.3 Continuing Education Courses ........................................67

3.4.4 Business Courses ................................................................67

3.5 ResourcesforSelf-Study ..............................................................68

3.5.1 Books ....................................................................................69

3.5.2 Websites ...............................................................................69

4. GettingHired .......................................................................................71

4.1 TypesofEmployers ......................................................................71

4.2 HowtoFindJobOpenings .........................................................73

4.2.1 Advertised Positions ..........................................................73

4.2.2 UnadvertisedPositions ......................................................76

4.2.3 CreateaNewJob ................................................................78



4.3 Job-Hunting Materials .................................................................80

4.3.1 YourResume .......................................................................80

4.3.2 CoverLetters .......................................................................84

4.3.3 Other Materials ...................................................................87

4.4 Job Interviews ...............................................................................89

4.4.1 HowtoPrepareforanInterview .....................................89

4.4.2 Interview Questions ...........................................................93

4.4.3 FollowingUp.......................................................................98

4.5 TheJobOffer .................................................................................98

4.5.1 Salary ....................................................................................99

4.5.2DecidingWhethertoTaketheJob ....................................101

5. StartingYourOwnBusiness............................................................103

5.1 GettingStarted ............................................................................105

5.1.1 Creating a Business Plan .................................................105

5.1.2 Choosing a Business Legal Structure .............................113

5.1.3 ChoosingaBusinessName .............................................119

5.1.4 Franchising ........................................................................121

5.1.5 ChoosingYourLocation ..................................................126

5.2 FinancialMatters ........................................................................128

5.2.1 Start-upandOperatingExpenses ..................................128

5.2.2 Start-upFinancing ............................................................134

5.2.3 Taxes ...................................................................................138

5.2.4 Insurance ............................................................................141

5.2.5 SettingYourFees ...............................................................143

5.2.6 Client Contracts ................................................................144

5.2.7 GettingPaid .......................................................................145

5.3 WorkingwithSupportStaff ......................................................151

5.3.1 EmployeesversusContractors .......................................152



5.3.2 FindingSupportStaff .......................................................153

5.3.3 The Interview Process ......................................................154

5.3.4 References ..........................................................................156

6. GettingClients ...................................................................................158

6.1 ChooseYourTargetMarkets .....................................................159

6.2 Marketing Tools ..........................................................................160

6.2.1 Printed Materials ..............................................................160

6.2.2 YourPortfolio ....................................................................165

6.2.3 YourWebsite ......................................................................168

6.2.4 YourElevatorPitch ...........................................................172

6.3 Marketing Techniques ...............................................................177

6.3.1 Advertising ........................................................................177

6.3.2 Free Media Publicity ........................................................180

6.3.3 Networking .......................................................................185

6.3.4 Promotional Events ..........................................................188





1. IntroductionCongratulationsonembarkinguponyourjourneyintoauniqueandfulfillingcareerpath.Asamatchmaker,youwillbeapartofaboom-ing,recession-proofindustry.You’llenjoyalucrativecareerasyouhelpdiversesinglesfindloveandmarriage.You’llwonderhowyougotsoluckyastosnagapositioninwhichyouactuallygetpaidtosocializeandchataboutdatingonadailybasis!Soonenough,you‘lldiscoverthatyouroccupation—andtheglamorouslifestylethatcomeswithit—isalwaysthehottesttopicofconversationatdinnerparties.Trustme,Ishouldknow!Afterworkingasaprofessionalmatchmakerandrela-tionshipcoachforthepastfiveyears,IcansaywithconfidencethatmyfriendsarestillasexcitedaboutmycareerastheywerefromtheveryfirstdayIstarted!Iknowfirsthandthatworkinginthematchmakingindustrymakesforextraordinaryopportunities.Nowisyourchancetolearneverythingyouneedtobesuccessfulinthisfabulouscareer.

Inthisguide,theFabJob Guide to Become a Matchmaker,youwilldevelopaprofoundunderstandingofthenatureoftheindustryandtheben-efitsofthisimportantwork.Withknowledgeofalltheskills,tools,educationandexperiencethatisessentialformatchmaking,you’llbe



preparedtosecureemploymentwithamatchmakingagencyortostartyourownbusiness.Thefollowingchapterswillcovereverythingfromwritingabusinessplantosellingyourservicestoyourveryfirstclient.Whenitcomestomatchmaking,youwillseethatthereistrulynobet-ter time to get started than right now!

1.1 ACareerinMatchmakingAlthoughutilizingtheservicesofaprofessionalmatchmakermayseemlikeamodern-daytrend,matchmakershavebeenfacilitatingmarriageproposalsforcenturiesallaroundtheglobe.Traditionally,matchmak-inghasbeenquitepopularinJewishcommunitieswherepeopleoftenregardeditasamitzvah,orgooddeed.

ManymatchmakerstodayareJewishandspecializeinsettinguppeo-plewho’dliketomarrysomeoneofthesamereligion.NYC’s#1Jew-ishMatchmaker,ShoshannaRikonofShoshanna’sMatches,saysthat“BringingpeopletogetherintheJewishcommunityhasbeenthemostrewardingaspectofbeingamatchmaker.”Incahootswiththematch-makersfromearlierdays,sheagreesthat“wordofmouthhasbeenthemostvaluablemarketingtoolforgeneratingnewbusiness.”Indeed,itseems that some things never change!

PeoplefrequentlyassociatematchmakingwiththeJewishyenta,butforcenturies,matchmakershavebeenpopularwiththoseofallreligionsandcultures.Matchmakers,fromfamilymemberstooutsiders,wereoftenpresentinCatholicandHindusocieties.Arrangedmarriageswerethetraditionallovertheworld,especiallyinAsiancountrieslikeIndia,JapanandChina,aswellasinMexico,RussiaandmanyAfricanand Middle Eastern countries.

Inthepast,matchmakerswerenotalwayscompensatedfortheintro-ductionstheymade.Somejustsetuptheirfamilyandfriendsuntiloth-ersoutsideoftheirownsocialcirclesbeganrecognizingtheirtalentforputtingpeopletogetherinaromanticcontext.Manymatchmakersgottheirstartfromsettingupfamilymembers.

Inthetwenty-firstcentury,itisoftendifficultforpeopletofindandmaintainrelationships.Despitetheseeminglyendlessarrayofroman-ticoptions,asevidencedbythenumberofpeopleusingonlinedatingsites,manysinglesrealizethattrueloveisnotalwaysjustamouseclick



away.IntheUnitedStatesandCanada,manypeopleworklonghoursthatleavelittletimeforsocializing.Americansbarelyusetheirvacationtime,letaloneloungearoundincafesliketheEuropeans!Theydonotliveinthecloseknitcommunitiesofyesterdaywithfriends,familyorclergywhomakeitaprioritytohelpthemfindaspouse.Inaddition,manymenandwomenfindthemselvesdivorcedwiththechallengeofhavingtostartalloveragaininadatingscenethattheyhaven’tbeenapartofforyears.Withnearlyeveryonelookingforlove,thetalentsofmatchmakers will seemingly always be in demand.

1.2 TheMatchmakingIndustryPerhapstoday,morethanever,Americansfeelentitledto“life,liberty,andthepursuitofhappiness.”Formany,theAmericanDreammayhavedeviatedfromthe1950’sinspiredtwo-kids/whitepicketfence/Tupperwareparty/suburbanparadise,butforthemostpart,itstillin-cludesloveandmarriage.IntheU.S.andCanada—aswellasinothercountries—peoplewantmoreoutoftheirrelationshipsthaneverandaredoingmorethanevertofindthem!

ThehighvalueAmericansplaceonlong-termromanticrelationships,combinedwiththenumberofadultswhoaresingle,makesforaboom-ingdatingindustry.AccordingtotheU.S.CensusBureau,theUnitedStates—withoveronehundredmillionsingles—hasthehighestsinglepopulationofanyothercountry,excludingIndiaandChina!Asmanyspeculate,thesinglesmarketisonlygrowingduetoahighdivorcerate.Inaddition,Americansaredelayingmarriagetopursuehighereducationanddiversecareeropportunities.Whilethereislessofastigmatowardthosewhoaresingle,peoplearealsolesslikelytolookdownuponthosewhoembracethetrendsofthecurrentdatingindus-try,whichincludeseverythingfrommatchmakers,tospeeddating,towebsites to generate dates.

Indeed,researchshowsthatpeoplebecamealotmorecomfortablewiththeideaofonlinedatingsincethelaunchofMatch.cominthemid-nine-ties.Thefirstcoupleyearsaftertheturnofthecenturymarkedthepeakofonlinedating,butbytheearly21stcenturyitwasthematchmakingindustrythatreallystolethespotlight!AccordingtothewebsiteofTheMatchmakingInstitute,whichhastrainedandcertifiedmatchmakerssince2003whenitwasestablishedinNYCbyJeromeChasquesandLisaClampitt,theindustryhasgrownrapidlysince2006.



In2007,anarticleinForbesmagazinereportedthatthetotalesti-matedsalesofthe1,500matchmakersintheUnitedStatesreached$236,000,000!Sincethen,theInstitute’s2009surveyofmatchmakersfromfortydifferentmarketsintheUnitedStatesandCanadarevealedthatmatchmakersgenerallyprosper,eveninarecession.Accordingtothesurvey,over22%donotfeeltheeconomicdownturnhasimpactedtheirbusinessinanegativeway;over52%justalittle;and14%quiteabit.Peoplearealwayslookingforlove,andsomearewillingtopayapremiumforit.Clearly,whenitcomestomatchmaking,thereisnoshortageofmoneytobemade.

Today,thelivesandcareersofmatchmakersfascinateAmericans,asev-idencedbytheratingsofpopulartelevisionshowsabouttheprofessionincluding Confessions of a Matchmaker,Tough Love,Matched in Manhattan andofcourse,The Millionaire Matchmaker. There are even books that are solelyaboutthedaytodaylifeofamatchmaker;mostnoteworthyisSamanthaDaniel’sMatchbook: The Diary of a Modern-Day Matchmaker.

Thepopularityofmatchmakingmayhavelotstodowiththeportrayalofmatchmakersinthemedia,aswellasthenatureoftheonlinedatingindustry.ItseemsthattheInternetdatingcrazehashelpedthefieldofmatchmakinggrow!Withoutadoubt,anyexperiencedonlinedatercouldunderstandwhymanysingleshaveturnedtomatchmakersaf-terastintofdatingpeoplefromtheInternet.Tosumitup,peoplelieonline!(Typically,menlieabouttheirheight,womenlieabouttheirweightandbothsexesareguiltyofpostingthemostflattering,outdat-edphotostheycouldfind!)Someoneactingasago-betweentomakesurepeoplepresentedthemselvesaccuratelywasawelcomechangeforthosewhobecamefrustratedwithonlinedating.Hence,theappealofthe modern day matchmaker!

1.3 BenefitsofBeingaMatchmakerAnExcitingLife

Forsomeonewhoisa“peopleperson,”matchmakingisanexcitingca-reer.Matchmakerstendtobequitethesocialbutterflies,oftenattendingposhpartiesandnetworkingeventstorecruitnewmatches,evenflyingacrossthecountrytomeettheupscaleclientwhocan’tcometothem.Asamatchmaker,everyonewillwanttobeyourfriend,andifyouare

http://www.amazon.com/exec/obidos/ASIN/0743269543/fabjobcom



goodatyourjob,youwillneverbeshortofweddinginvitations.You’llhaveareputationasafascinatingpersonwhotookauniquecareerpathandyou’llgainthelevelofrespectthatcomeswiththeprofession.

SatisfactionfromDoingImportantWork

AccordingtoSigmundFreud,thedefinitionofmentalhealthistheabil-itytoworkandlove.Acareerthatthatenablesyoutopairpeopleto-getherandhelpthemdeveloptheabilitytofindandmaintainahealthy,lovingrelationshipissuchavaluableandrewardingexperience.Obvi-ouslyallset-upsdon’tresultinweddingbells,butasamatchmaker,you’veplantedtheseed.After17yearsinthebusiness,JulieFerman,FounderoftheLAbasedmatchmakingservice,Cupid’sCoach,says“MorethananythingIenjoywatchingtheclientsrelaxintothedatingprocess,discoveringnewinsightsaboutthemselvesandabouttheop-positesex.Witnessingthose‘Aha’moments–Ithinkthat’swhat’skeptmegoingalltheseyears.”Encouragingclientstoblossomintheirlovelivesmaybethegreatestgiftofall.

HelpingPeopleFindLove

Andthen,asQueensuggests,thereisindeed“acrazy,littlethingcalledlove”.

Wheninitiallyaskedwhatthemostrewardingaspectofherworkwas,Juliestated:“Thelovestories,ofcourse.Imarriedoffbothafatherandasonfromthesamefamily–thatwassuchathrill.Recruitingtheper-fectmanformyVIPclientandreceivingtheirholidaycardayearlaterwithaphotooftheirnewbaby–thatwassotouchingforme.”

Asaprofessionalmatchmaker,Ihavealsoexperiencedthatjoyofasuccessfulmatch.WhenIfoundoutaboutthefirstengagementoftwopeopleIintroduced,Iwasecstatic!Thisisthekindofworkthatreallymakesadifference.

LowStart-upCosts

Asamatchmaker,youcanworkfromhome,aslongasyouhaveabusinessphoneandcomputerwithInternetaccess.Youcangetanicelookingwebsiteupandrunningonabudget,andyoucancreatepro-



fessionallookingbusinesscardswithverylittlemoney.Youwillwanttosetasidesomemoneytoattendnetworkingeventsforrecruitingpurposes,butthisdoesnothavetobeexpensiveeither.Youcanworkwithoutanofficeforquitesometimebyholdingclientmeetingsatcli-ent’sofficeorlocalcafes.Afterobtainingbusinessinsurancecoverage,professionalliabilitycoverage,andsomeofficesupplies,youwillbegood to go!

LucrativeCareer

Formostpeople,startingamatchmakingbusinessisnottheticketto“getrichfast,”butitisanindustrywherebigbuckscanbemadewithmotivation,talent,hardworkandorganization.AsevidencedbytheMatchmakerssurveyconductedbytheMatchmakingInstitute,ingoodU.S.andCanadianmarkets,themajorityofmatchmakerscanmakebe-tween$100,000and$500,000annually.Accordingtothesurvey,over12%ofmatchmakersmakemorethan$1million!Nottooshabby,huh?

Helpingyourselffind(ormaintain)love

Asamatchmaker,yougetpaidtothinkaboutandchataboutdatingandrelationshipseveryday.Itisnearlyimpossibletohelppeoplewith-outhelpingyourselfinthiscapacity.Throughoutthecourseofyourca-reer,youwillgainincredibleinsightabouthumannature,genderandrelationshipdynamics.Peoplewilltellyouthingsthattheywouldn’ttellanyoneelse.Sometimes,youwilllearnfromyourclientsjustasmuchastheylearnfromyou.Ifyouaresingle,yourexpertstatusun-fortunatelydoesn’tmakeyouimmunefrombaddates,butyouhaveatremendousadvantage!Whobettertoknowhowtofindthesinglemenandwomenthanthematchmaker?

1.4 Inside This GuideThe FabJob Guide to Become a Matchmaker is arranged to take you in a step-by-stepmannerthroughgettingstartedandsucceedingasamatch-maker.Thesesteps,andthechapterstheyappearin,areasfollows:

Chapter2,“WhataMatchmakerDoes,”describestheservicesmatch-makersprovidetoclientsincludingpersonalconsultations,introduc-tionstoprospectivepartners,anddatingcoaching.Thechapterpro-



videsdetailedinformationabouthowtodoclientconsultationsbyphoneandinperson,includinghowtosellyourservicestoprospectiveclients.Youwillalsolearnhowtodomatchmaking,fromdevelopingadatabaseofclientstomakingmatchestogettingfeedbackaboutdates.Thischapterincludeshelpfulsamplesthatyoucanuseinyourownmatchmaking business.

Chapter3willhelpyouwith“GettingReady”soyoucansucceedinthiscareer.We’llexaminethespecificskillsrelatedtomatchmaking.Youwillalsofindresourcesforenhancingyourinterpersonalandbusinessskills,anddevelopingyourknowledgeofpsychology.Thischapteralsocoversthebestresourcesforlearningaboutmatchmaking,andexplainshowtogetexperiencebeforeyouapplyforthatfirstmatchmakingposi-tion or start your own matchmaking business.

Chapter4focuseson“GettingHired.”Youwilldiscoverwhohiresmatchmakers.We’lllookathowtofindoutaboutjobopenings,howtoprepareaneffectiveresumeandcoverletter,andhowtodowellinaninterview.Finally,we’lllookathowtoassessthejoboffersoyoucandecidewhetheryouwanttoworkforsomeoneelseorstartyourownmatchmaking business.

Ifyouwanttostartyourownmatchmakingbusiness,theinformationon“StartingYourOwnBusiness”inchapter5willhelpyoudoso.Whetheryouchoosetodobusinessinahome-officeorrentofficespace,youwillneedtolearnaboutcreatingabusinessplan,choosinganameforyourcompany,legalissuesandmore.Thischapteralsoexplainhowtosetyourfeesandhowtohiresupportstaffifyoudecidetoexpandyour business.

Chapter6isallabout“GettingClients.”Inthischapter,youwilllearnvariousstrategiesformarketingyourbusinesssuchashowtocreateyourownwebsite,typesofadvertisingyoucanuseandwheretoadver-tise,andhowtogetfreepublicityforyourmatchmakingcompany.Thischapteralsoofferssuggestionsformarketingyourbusinessthroughnetworkingandpromotionaleventstohelpyourcompanyprosper.

Whenyou’refinishedwiththisguideyouwillknowwhatstepstotakenextandwheretogofromthere.Byapplyingwhatyoulearnhere,it’sjustamatteroftimebeforeyou’llbewhereyouwanttobe…inanex-citing career as a Matchmaker!



YouhavereachedtheendofthefreesampleoftheFabJob Guide to Become a Matchmaker.Toorderanddownloadthecompleteguidegoto https://fabjob.com/program/become-matchmaker/.

https://fabjob.com/program/become-matchmaker/

become a fabjob guide to matchmaker · 2018. 2. 23. · i should know! afterworking as a...

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