beginners guide to blogging for the hispanic real estate market

8/14/2019 Beginners Guide to Blogging For the Hispanic Real Estate Market

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Portada


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Please feel free to distribute it, post it on your blog or email itto whomever you think would be interested in reading it.Gracias!


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For the Hispanic Real Estate MarketPage 1 of 18

Source: http://www.miamism.com/miami-real-estate-blog-our-purpose

During my research in writing this e-book I spoke with many real estate bloggers.( I spoke with only a few professionals that specialize in the Hispanic market the truthis that there are not many. Others have gained notoriety in the general market with theirblogs). The practitioners that I spoke with ranged in success. Some generate 90% oftheir business from blogging and others are just starting out. One thing that I want tobe clear about is that blogging takes work. If you are looking for a get rich quick scheme,this e-book is not for you, but if you are looking for a resource to help you build yourbusiness and you have a particular interest in the Hispanic market, then please readon. I have decided to start the book off with a real life testimonial from a home buyerwho connected with a real estate agent through her blog (Ines-Hegedus GarciafromMiamism.com). It is not a sensational story, but rather one that exemplifies what kindof interactions can take place between an interested consumer and a professional whounderstands how to blog.

Now, this contact didn't immediately result in a transaction, but I feel like Ivknown you since childhood. Talk about building rapport! The bottom line is thaby blogging, your potential clients get to know you, the area, the market, the realestate process and all this builds trust. This e-book provides insight into how youcan use a blog to expand your business. I have decided to focus specifically ona resource tailored to those professionals looking to grow their business in theHispanic/Latino community, but surely it will help you even if that is not your focu


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http://en.wikipedia.org/wiki/Blog

Free information is one of the things that make Web 2.0 and the Internet soawesome! Your clients can research just about anything they want online. Whydo you think Wikipedia.org, the worlds largest online encyclopedia has been sosuccessful? Thats right, free, quality information. Once you visit Wikipedia, Iguarantee youll be back. Why? Because it solved a problem for you. There wassomething that you wanted to know and Wikipedia had your back. It also allowsyou to participate. Wikipedia can be edited by anyone.

Speaking of encyclopedias, in the 1990s door-to-door selling of these heavybooks pretty much died off. If you use your blog as a sales platform more oftenthan not you will get the virtual front door slammed in your face. This is the firstmistake that real estate professionals make when they start to blog. Instead oftalking about yourself or your product, engage the customer with something theyreally care about. Lets face it; it is not about the agent anymore. The classic Imthe best agent in town doesnt cut it. How many best agents are there anyway?The bottom line is DONT SELL! The key is to share.

We all want to work with experts. Experts instill confidence and trust. As a realestate professional if you are seen as an expert, you will inevitably grow yourbusiness. So, how can you do this through your blog? Lets take a look at a fewideas:

Along the same lines of not selling, make sure you market your expertise andnot your business. When people are satisfied with your market knowledge andreal estate expertise, they will contact you. Just make sure that there is an easyway for people to contact you on your blog


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This is usually one of the most common questions people ask when they are getting started and I always turn the tables on the agent. What do your clients ask

What are the most common questions that they have? Probably there are a few that come to mind immediately. Those are great topics to develop on your blog bethey reflect the real concerns, interests and questions of your clients. Chances are if those people have a question, many others have the same one. When you to get into a habit of blogging (trust me, this can be addictive), you will start thinking to yourselfhey, that would be a good blog post. The key thing is to be cocentric and anticipate the needs of your clients. I have included a list of 25 blog topics, some of which I have borrowed fromTeresa Boardmanwho writes theSt. PaulReal Estate Blog. I sprinkled in a few that are more relevant to the Latino community.

1. A story about your neighborhood

2. Go through your email; is there a question or comment on your


13. Foreign buyers owning property

14. Home maintenance

15. Moving to the United States from another country

16. Staging ideas

17. Local events

18. Things that go wrong with real estate sales

19. Foreclosures

20. Short sales

21. Predatory lending22. A list of fun expressions dichos in Spanish

23. Cultural differences

24. Publish a family recipe

25. Decorating ideas

clients that can be made into a post?

3. Listen to your buyers, they give you blog food

4. Listen to your sellers, they give you blog food

5. Conversations with other agents can be a source of great content

6. Language issues in real estate (translation/vocabulary)

7. News affecting the Latino community (immigration)

8. Architecture or housing styles in your area

9. Market statistics for your area, including average prices andabsorption rates

10. Buying real estate in Latin America

11. Read other blogs and look for ideas to build on or spin a newidea from

12. Write about issues affecting the Latino community in your area


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Blogging really fires me up! I have become infected by the Web 2.0 virus that isspreading around the real estate industry, and blogging in Spanish gets me evenmore excited! OK, that might seem a bit over the top, but really this stuff is exciting.I must first disclose that I am not a native Spanish speaker ( maybe my name,Brian Requarth, gave it away? ), but I read and write Spanish pretty well. Myspelling and grammar is not perfect, but I get my point across. You can read myblog in Spanish atwww.BrianRequarth.com.

I started blogging about a year ago (English only) with moderate success. Justa few months ago, a co-worker of mine started writing a very similar blog inSpanish. In just a few months he averaged about 3 times as many visitors as Ireached (averaged) on my blog with pretty much the same content. How did thathappen? Its pretty simple, I was writing about topics that were interesting topeople, but there was already a lot more information out there on other blogsabout similar topics.Fabiowas writing about the same stuff, but since there wasntreally anyone writing it in Spanish, he had less competition, reached a new

audience, and began to establish himself as an expert in a market less saturated.

I believe that real estate blogging is still in its infancy, but clearly blogging inEnglish is more developed than blogging in Spanish. This presents a tremendousopportunity for those who are bilingual or native Spanish speakers. The U.S.Hispanic population varies in language preference depending on generation andlevels of acculturation. It is a good idea to provide content in both English andSpanish. If you do not feel totally comfortable in one language, it is a good ideato partner up with someone who is strong in the language where you are not.

The best time to plant a tree is 20 years ago.The second best time is today.Chine s e P r ove r b

1 There are mil lions o f Spanish speake rs on the Interne t

2 There is a great lack of information available in Spanish about the realestate process online

3 The Latino community in the United States is the fastest growingdemographic and expected to reach 25% of the U.S. population by 2050(US Census)


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For the Hispanic Real Estate MarketPag 5 of 18

First and foremost, be yourself. People love authenticity and there is no exceptionto the rule in the online world. People like real people who dont try and put onan act. Your blog is an extension of who you are as a person. If you are funny, befunny on your blog. If you are serious and all about business, most likely youattract people looking for that type of agent. When those people who read yourblog meet you in person, they will have an expectation of who you are, so youshould be consistent.

By giving your readers an accurate depiction of who you are (as a person) youwill increase the possibility that someone will be drawn to you. After all, mantimes people work with you because they like you for who you are. People wantto do business with people they respect, and being authentic helps build thisrespect amongst your readers.*


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You are the expert in your local market. You provide great resources that createvalue for your readers. By doing this you build trust and you continue to buildyour reputation. The Hispanic population inside and outside the United Statesare pro-actively looking for these resources in Spanish. Over 84% of the populationin the United States begin their search for a home online. I do not have anyspecific data about the Latino community, but it is growing rapidly and will continueto grow as Internet penetration increases across the world. There is a great lackof information in Spanish about real estate online. The amount of people needingor looking for this information is disproportionate to the amount of resourcesavailable. For example, people will look for school information in your city inSpanish. By writing about those topics of interest, you become a resource forthem. In another chapter I will talk about blogging for the search engines vs.blogging for readers.

If you have run more traditional marketing campaigns the quality of leads canvary. Often times you get tire kickers that are not totally committed to workingwith you. With a blog, many times people start just by reading anonymously. If avisitor likes the content that you post, they will come back. Sometimes readersbegin interacting with you by posting a comment or a question. Other times theywill send you an email, and, occasionally, you will get a phone call out of the blueWhat is really different about blogs is not how people contact you, but what thecommunication is like. As you saw in the opening example, Luis Falcon mentionedthat he felt like he knew Ines and Rick (owners of the blog Miamism.com whereI got the opening quote) from childhood. We are talking about someone who hasnever even had a conversation with them.Mariana Wagnera contributor to awell known real estate blog AgentAgenius.com (AG) states,

"I began real estate blogging with a leap of faith, back in the fall of 2006. I hadno preconceived notions as to what I was doing or I was even doing it. It was

a mere late-night-past-time. Then one day, I got "

"Hi. I have been reading your blog. Please list my house.

http://agentingenius.com/?p=2143


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Whether you like it or not, our lives have become public. Before blogs, FacebookMySpace, linkedIn, YouTube and other online community building tools, it washarder to learn about people we met. You would have to ask a co-worker or friendabout that individual. Today people are searching online to find out what theInternet says.

This presents a tremendous opportunity for you to manage your reputation andinfluence what people know about you. By creating a blog you are able to writeabout topics that you know, share information and create a reputation as aprofessional or change your existing reputation.

We are leaving the information age and entering the recommendation age. In myeyes Google has become the most powerful source of recommendations forbillions of decisions people make. Think about that...billions of decisions! Reputatioplays a salient role in decision making. If you don't have a reputation, myrecommendation is that you start to build one. The Internet is not going away.


Often your potential clients don't know very much about you. A major part ofyour goal as a professional is to let people know that you are a trusted advisor,but the truth is that most potential clients don't know you. Even when you receivea referral chances are that person googled you to find out more about you. Sohow is your online reputation?

I have a friend in Germany who writes a blog aboutPR and ReputationManagement. He started the blog after discovering that his online reputationwas in shambles. One day he decided to look for his name in Google. The firstresult in Google went something like this

"Juan Nieto" the first result sends me to the website at America's Most Wantedwhere Juan is wanted for heinous crimes. Of course most people will figure outthat this wanted felon is not Juan the Realtor, but I think that it is better to leavea positive impression on your potential clients.

What would your clients say if they read something like this with your nameattached to it? Obviously my friend never did any of this. It just so happens thatthere is someone hundreds of miles on the other side of Germany with the samename, but how do we expect people to figure that out? Do we want to leave any

doubt in people's minds? Generally we trust sources that are neutral, and in themajority of cases we see Google as impartial (this is one of the ingredients toGoogle's success). This lesson is not only useful for real estate professionals,but for any person. We should all try and control our image on the Internet andnot leave it up to others. We have to tell our story. If you do not already own yourdomain with the URL as your name, e.g. www.BrianRequarth.com, I recommendthat you register it. You can buy this for around $10 a year, a small price to payto help control your online reputation. If you own a personal website you canforward the domain to it.

I like stories. For example, I know a real estate agent who manages his businesswith strong ethics and professionalism. But when I look for his name in Google,

The example of Juan is extreme, but when consumers search for you online threethings can potentially happen:

> People have a positive impression of you

> People have a negative impression of you

> People have no impression of you


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Let's face it, the search engines rule the online world. Nowadays almosteveryone's buying decisions are affected by the Search Engine Results Pages(SERPs). Just think about how many searches you do in an average day. Wego to the Internet looking for anything from "Plumber in Dallas" to "Italianrestaurant in San Francisco". We hope that the Google Gods will steer us tothe best fettuccine Alfredo in the city. Real estate works in basically the sameway. We research real estate online. In a previous chapter I wrote about goodtopics to include in blog posts and I asked, "what do your clients ask you?" Thesame questions people ask you are often the exact topics that people look for

online.

Now, keeping in mind the search engines, I want to give you a few tips on howto be effective. First, you want to identify the keywords that you think are mostoften searched for in your local market. Online competition continues to growand positioning yourself for more generic key phrases like "homes for sale" hasbecome more and more difficult, however, going after what is known as The

can be quite effective. An example of The Long Tail would be "topschools in South San Francisco". You are much more likely to gain placement

in the search engines for hyper-local keywords or more detailed descriptivekeywords. There is less search volume for these terms, but you will start to pickup traffic for these phrases since they are less competitive. At the time of writingthis e-book there were 49X more pages in Google for the key phrase "schoolsin San Francisco" than "top schools in South San Francisco". As people becomemore experienced online they begin to narrow their search to more specific keyphrases. This presents a tremendous opportunity for you to be the local expertin your community.

You should always write for your clients first. The content needs to be writtenspecifically for your clients or potential clients. Keyword stuffing is not a gooidea. There are numerous theories on the Internet about keyword density (thepercentage of keywords on a page). I would not even think about this. Write yourposts thinking about the content. After you are done you can pepper in thosekeywords in your title and throughout the post. If you have someone read it andthey think it sounds natural then you are good to go. If you post content that isfilled with keywords, but doesn't sound natural your conversion rate will sufferQuality content is king!

OK, I know the title of this section sounds like a proposal, but what I really meanis, are you engaged in the online community? I recently read a blog post byJeffTurner(Real Estate Shows) that makes a lot of sense. I know you just read allabout SEO (Search Engine Optimization) and I dont want to send mixedmessages, but I think that Jeff makes a valid point. He basically says that youshouldnt get totally frantic about the search engines. It is not something youshould obsess about. The reality is that Google and other search engines havehundreds if not thousands of factors that place websites at the top and your jobis to sell real estate. He came up with a phrase, YEO. The next page is straightfrom Jeffs blog on Active Rain:


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http://activerain.com/blogsview/61829/It-s-Not-About

If you want to be successful in blogging, you need to understand how to engageothers in every aspect of the blogging experience.


Of course content is important, but it has to go beyond that. And it starts beforeyou begin to write a single word.

You live in the area you write about. So it's the people that really matter. Therelationships you develop as you go out and meet the folks at the new homesites, at local businesses, at association meetings and anywhere else you

choose to focus your writing, those real, live human beings are your ultimatetarget. Why wait for them to find you in a search?

Before you write a single word, make sure you introduce yourself, tell the peoplewho are associated with your post that will be writing about them. Explain why.Explain the purpose of your blog and why people want to read it and why youthink people will be interested in them, their business or their mission. Ask ifyou can quote them. Take their picture. More often than not, they'll be morethan willing to talk to you and share information you may not be able to obtainany other way.

Obtain their email address and phone number, then send them the link to yourpost. Be sure to use their name in the posts and a photo if you took one. Mostpeople don't get to see their name in print very often, so it's a big deal to bewritten about by someone else.

They WILL remember you for that. Here's something else they will do, they'lforward the link to friends, family and business associates. You extend yourreach virally. And you don't have to just depend on someone finding the storyon Google to make it happen.

That's the point. Other people know other people. Connect with them and they'llconnect you. This works whether you're writing about alocal restaurantor whether you're writing about a historic building. Put the focus on them. If youengage the people behind the stories, the chance that they will actively participatein your success, in spreading the story, go up dramatically.

I'm an internet junkie. I love all thegadgets and goodies and ideas. But nothingreplaces a telephone call, a handwritten note or a personal follow up visit tosay "thank you." Treating them like your customer before they're your customer.Show them, by your actions, how you would work with anyone they mighconsider referring. If you can execute on the actions around writing the post,engage them and keep them informed, they will rightly assume you'd do thesame thing in a real estate transaction.

Meet the people behind the stories and they'll be happy to share. Share thestories with them and they'll share them with their friends and businessassociates. Go out of your way to treat them with respect and those samefriends and business associates will hear about that as well. Your actions willdo all your evangelizing for you.

You Engaging Others. That's what this is really about.


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Over the last couple years I have lived for most of the time in South America.This has been a big challenge for me to develop relationships in the UnitedStates where most of my business is. While I was building an online real estatemarketplace for the Latino community I wanted to tell my story to others to helpget the word out. So how was I going to do that? In college I had a job as atelemarketer, and since the cost of making international calls was so low, thanksto new Internet technologies, I figured that I would give it a try. After hitting thephones consistently, and getting hung up on enough to really smash my morale,I switched up the strategy. I realized that some of my strong social skills couldbe utilized online. I started reading and observing instead of interrupting. Mydays of telemarketing taught me the importance of building rapport, and reallythe only way to do that is to listen to what people are saying. I started readingthe blogs of those that I wanted to tell my story to. By reading their blogs, askingquestions about their posts, and adding my own thoughts, I was able to get ontheir radar without interrupting them during dinner. In fact, by contributing qualityideas and making insightful comments and observations, I gained their respect.As we roll out more PR and marketing efforts, my new contacts will be more

open to communicating our new venture to their readers. So how can all this berelated to your business?

Whether you are a real estate agent, loan officer or a title rep, building yournetwork of professionals is an essential part of your business. Most successfulreal estate professionals have a pipeline of referrals from either past clients orother practitioners. Most other professionals who send you business do it becausethey know that you are going to take care of the referral. They trust that you willdo the right thing and provide a high level of service, complete with good guidancethroughout the transaction. The more people who know this about you, the more

business will be sent your way. So just like I was reading blogs of people who Iwanted to help me get the word out, you can read the blogs of other professionalswith whom you want to build relationships with. By reading their blog posts andinteracting with them a few things happen. First, they become aware of who youare. People will appreciate it if you stop by and add something to the conversation.Try and add value with the comments you make, as this will build respect. Onceyou start building value by making insightful observations, you will start to berecognized as a knowledgeable and competent professional. Your credibility risesand other readers as well as the blog operator start to identify you as a trusted

source in your area of expertise. I have met real estate professionals in theblogosphere that receive referrals from other professionals due to their level ofactivity on important blogs in their area. They have incredible visibility, and bybeing active on these sites, they build a name for themselves.

An important ingredient to social networking is building a community arounyour blog. Check outRicardo Buenose-book:Build a community around yourblog.


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- Social network for professionals

- Fast growing social network (to highlight the importance of information in Spanish, Facebookhas recently translated their entire system and launched in the Hispanic market. MySpace has donethe same).


Twitter Twitter is a micro-blogging platform that limits posts to 140 characters. It has becomea popular tool for real estate professionals.

:- Real estate social network

This is similar to Trulia Voices, but it is more of a forum format.

Trulia Voices gives a platform for consumers to ask questions. Real estate professionalscan give answers. This is a great way to give solid advice and build a reputation for your business online.


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Over the last several months I have been in contact withDaniel Rothamel. Heoperates a website and blog called theReal Estate Zebra. He is one of the mostactive real estate bloggers I have seen and he is constantly innovating with video,podcasts and everything Web 2.0. I could cite him as an excellent example innumerous sections of this e-book, but I recently saw a video that caught myattention because it was something I had never previously considered. Basicallythe premise of his video is that blogging makes you a better agent. He hit threemain points in his unscripted improvised (video blog) that he filmed from hisphone while waiting for a client to show up at an open house (that's pretty coolin itself). His main points are that by being involved with blogging you:

Reading other blogs gives you great ideas about what you can do to be moreeffective. The collective knowledge of a community gives great insight into newways of doing things. The Internet has brought about more sharing instead ofguarding all your secrets. People are starting to recognize that by sharing theirexperience people are more likely to share back and everyone wins. The most

successful agents/brokers I have seen are totally open to sharing their knowledgeabout what works and what doesn't.

This could be looked at as a new way of farming your existing prospect list orprevious clients that you have worked with in the past. When someone asks youa question, you can give them an answer, but if you write a blog post addressingthat question you can send them a link to it. They will feel special that you tookthe time to write something specifically for them.

By writing a blog your writing skills will naturally improve, but you may be surprisat how your verbal communication can improve. Most real estate professionalscommunicate concepts verbally every day, but by writing these same conceptsyou get to take a step back and reflect on what/how you are communicating.Writing is an exercise that helps you refine your messaging and after doing it ona consistent basis you will improve your delivery.

Of course that same information is a resource for others that might have the

same question and now you have made the answer public for anyone to see(keep in mind that you do not want to include the person in the blog post unlessyou receive their permission. Most people prefer to be anonymous in these typesof situations). Along the same lines if you do newsletters or have other ways offarming your past clients, blogs can be a cost effective way to stay in contactwith those people you helped years ago. It's cheaper than snail mail!


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Every time you write in your blog, you create a post. The term can also be usedas a verb: You can post to your blog. Posts are also sometimes called entries.

The opportunity for your readers to leave their opinion on your posts is mostoften referred to as comments. Comments are usually identified by the authorsname and most of the time a link to their Web site or blog.

A hyper link is a reference or navigation element in a document to another sectionof the same document or to another document that may be on a (different)website, also known as a link.

This is the name given to Google's method of ranking pages according to anumber of factors such as link popularity. The Pagerank will display as a number

from 0 to 10 in a green bar on the Google Toolbar whenever you visit a blog orwebsite. The tool bar must be installed. Here is a link to the downloadhttp://toolbar.google.com

Meta information tag inserted at the top of your blog and displayed in thebrowser bar.

A Search Engine Results Page is the listing of web pages returned by a searchengine in response to a keyword query. The results normally include a list of webpages with titles, a link to the page, and a short description showing where thekeywords have matched content within the page. A SERP may refer to a singlepage of links returned, or to the set of all links returned for a search query.- Wikipedia.org

In Internet marketing, conversion rate refers to the number or percentage ofvisitors who convert casual content views or website visits into desired actionsbased on subtle or direct requests from marketers, advertisers, and contentcreators.- Wikipedia.org

In blogging terms this refers to content that is community based or geographically

specific to a particular city, neighborhood or even street.

Keyword stuffing is considered to be an unethical search engine optimization(SEO) technique. Keyword stuffing occurs when a web page is loaded withkeywords in the meta tags or in content.- Wikipedia.org


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Search Engine Optimization the process of improving the volume and quality oftraffic to a web site from search engines via "natural" ("organic" or "algorithmic")search results for targeted keywords.

Also known as video blogging is a form of blogging for which the medium is video.Entries are made regularly and often combine embedded video or a video linkwith supporting text, images, and other metadata.- Wikipedia.org


A tag cloud is a visual depiction of user-generated tags used typically to describethe content of websites or blogs. 1. You should be authentic

2. You should put yourself in the shoes of your readers

3. You should NOT sell

4. You should be truthful

5. You should be consistent

6. You should NOT steal content

7. You should check spelling and grammar

8. You should avoid posting technical jargon

9. You should be concise and clear

10. You should have fun!


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There are numerous blogging platforms. Some are free and the paid solutionsare relatively inexpensive. Here is a list of the most popular blogging platformsfor real estate:

VivaReal.us, Su Casa Online is THE online destination in the United Stateswhere Spanish speakers go to buy or sell homes. It has a free platform whereany real estate professional can create their own profile page and blog. It is theonly blogging community totally tailored to the Hispanic market. If you haven'tregistered, you can do sohere.

It also has educational videos about how to get involved and be effective withyour blog. The site will be rolling out some new tools very soon that will allowyou to upload your listings for free and answer consumer questions.

You can check out the officialYouTube.com Channel of VivaReal.uswhich includes

educational videos for professionals and consumers.

> Blogger.com

> Wordpress.com

> Typepad.com

> RSSpieces.com (real estate custom)>TomatoBlogs.com (real estate custom)


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for reading!

Since the first real estate professional set finger in the blogosphere, the realestate industry has never been the same. This new virtual voice has createdmore opportunities for real estate professionals to connect with clients andshowcase their experience. Blogs help consumers identify who is qualified andknowledgeable giving deserving practitioners a platform to help catapult theirbusiness.

Understanding the importance of blogging and implementing the techniques

mentioned in this e-book have brought success to real estate practitionersnationwide. Blogging will open new doors to your online presence, improve youposition on the search engines and build your credibility as a local market expert.



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I want to send a special thanks to the following real estate bloggers andtechnologist, some of which I have never met (only virtually). They have beena source of inspiration and are true innovators in their space.

Lani Anglin-Rosales(http://www.rerevealed.com/)

Bill Arce(http://realestatelatino.com/)

Jesus Barrio(http://www.tecnologiainmobiliaria.net/)

Rudy Bachraty III(http://www.truliablog.com/)

Teresa Boardman(http://www.stpaulrealestateblog.com/)

Kevin Boer(http://3oceansrealestate.com/blog/)

Nick Bostic(http://www.nickbostic.com/)

Brian Brady(http://www.mortgageratesreport.com/)

Ricardo Bueno(http://www.industry-report.com/)

Joel Burslem(http://www.futureofrealestatemarketing.com/)

Beth Butler(http://blog.ewm.com/)

Jim Cronin(http://realestatetomato.typepad.com/)

Joseph Ferrera(http://blog.sellsiusrealestate.com/)

Ines-Hegedus Garcia(http://www.miamism.com/ )

Tony Grey(http://www.vidlisting.com)

Rob Hahn(http://robhahn.wordpress.com/)

Andy Kaufman(http://myeastbayagent.com/)Pat Kitano(http://transparentre.com/)

Frank Borges Llosa(http://blog.franklyrealty.com/)

Dustin Luther(http://www.4realz.net/)

Drew Meyers(http://www.zillowblog.com/)

Brad Nix(http://bradnix.com/profile/)

Jean-Paul Pangalos(http://inmosfera.com/)Mario Pineda(http://www.bayareainvestmentrealestate.com/)

Mike Price(http://www.mlpodcast.com/blog/)

Benn Rosales(http://agentgenius.com/)

Daniel Rothamel(http://realestatezebra.com/)

Jay Thompson(http://www.phoenixrealestateguy.com/)

Juan G. Tornoe(http://juantornoe.blogs.com/)Jeff Turner(http://res.realestateshows.com/ )

Cesar Villasante(http://www.inmoblog.com/)

Mariana Wagner(http://www.coloradospringsrealestateconnection.com/)

Eliud Gautier -(http://www.eliudgautier.com/)

Victor Montalvo -(http://activerain.com/vicswt)



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Brian Requarth is the CEO and Co-Founder of Bilingual Marketing Group, a real estate media company developing the larg

network of real estate community web sites tailored to the Hispanic market. Brian began his career as an Internet market

consultant in 2001 for Z57, Inc, a real estate web design company. Over the last decade Brian has spent 5 years living, work

and studying in Mexico, Costa Rica, Colombia, Spain and Argentina. He serves on the board of directors at NAHREP (Nati

Association of Hispanic Real Estate Professionals) and consults with the organization about online marketing and technolo

He has taught seminars about Hispanic real estate marketing online and blogging for the Hispanic real estate marke


beginners guide to blogging for the hispanic real estate market

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