how to create a blog: a beginners guide to blogging for therapists

31
LIVE Marketing Workshop: A Beginners Guide to Blogging for Therapists with Clinton Power, Developer and Founder of www.AustraliaCounselling.com.au www.AustraliaCounselling.com.au COPYRIGHT © 2013

Upload: clinton-power

Post on 09-May-2015

555 views

Category:

Marketing


1 download

DESCRIPTION

http://australiacounselling.com.au In this presentation, find out how to use blogging to attract new therapy and counselling clients and establish yourself as an authority in your niche.

TRANSCRIPT

Page 1: How to Create a Blog: A Beginners Guide to Blogging for Therapists

LIVE Marketing Workshop: A Beginners Guide to Blogging for Therapists

with Clinton Power, Developer and Founder of www.AustraliaCounselling.com.au

www.AustraliaCounselling.com.auCOPYRIGHT © 2013

Page 2: How to Create a Blog: A Beginners Guide to Blogging for Therapists

Benefits of Blogging

www.AustraliaCounselling.com.auCOPYRIGHT © 2013

Page 3: How to Create a Blog: A Beginners Guide to Blogging for Therapists

Thought Leadership

www.AustraliaCounselling.com.auCOPYRIGHT © 2013

Page 4: How to Create a Blog: A Beginners Guide to Blogging for Therapists

Media Requests

www.AustraliaCounselling.com.auCOPYRIGHT © 2013

Page 5: How to Create a Blog: A Beginners Guide to Blogging for Therapists

Blog to Book

www.AustraliaCounselling.com.auCOPYRIGHT © 2013

Page 6: How to Create a Blog: A Beginners Guide to Blogging for Therapists

It Doesn’t Have to Take Long

www.AustraliaCounselling.com.auCOPYRIGHT © 2013

Page 7: How to Create a Blog: A Beginners Guide to Blogging for Therapists

Google Loves Fresh Content

www.AustraliaCounselling.com.auCOPYRIGHT © 2013

Page 8: How to Create a Blog: A Beginners Guide to Blogging for Therapists

Resources for Clients

www.AustraliaCounselling.com.auCOPYRIGHT © 2013

Page 9: How to Create a Blog: A Beginners Guide to Blogging for Therapists

Technology

www.AustraliaCounselling.com.auCOPYRIGHT © 2013

Page 10: How to Create a Blog: A Beginners Guide to Blogging for Therapists

Technology

www.AustraliaCounselling.com.auCOPYRIGHT © 2013

Wordpress.org NOT WordPress.com

Page 11: How to Create a Blog: A Beginners Guide to Blogging for Therapists

Integrate Your Blog Into Your Website

www.AustraliaCounselling.com.auCOPYRIGHT © 2013

Jodiegale.com

Page 12: How to Create a Blog: A Beginners Guide to Blogging for Therapists

How to Find Blog Ideas

www.AustraliaCounselling.com.auCOPYRIGHT © 2013

Page 13: How to Create a Blog: A Beginners Guide to Blogging for Therapists

Follow the News

www.AustraliaCounselling.com.auCOPYRIGHT © 2013

Page 14: How to Create a Blog: A Beginners Guide to Blogging for Therapists

Capture Blog Ideas

www.AustraliaCounselling.com.auCOPYRIGHT © 2013

Page 15: How to Create a Blog: A Beginners Guide to Blogging for Therapists

Mind Maps

www.AustraliaCounselling.com.auCOPYRIGHT © 2013

Page 16: How to Create a Blog: A Beginners Guide to Blogging for Therapists

Awareness Days

www.AustraliaCounselling.com.auCOPYRIGHT © 2013

Clinton Power
Page 17: How to Create a Blog: A Beginners Guide to Blogging for Therapists

Follow Other Blogs

www.AustraliaCounselling.com.auCOPYRIGHT © 2013

www.alltop.com

Page 18: How to Create a Blog: A Beginners Guide to Blogging for Therapists

Post Multi-Media

www.AustraliaCounselling.com.auCOPYRIGHT © 2013

watersedgecounselling.com

Page 19: How to Create a Blog: A Beginners Guide to Blogging for Therapists

Create Images Using Picmonkey.com

www.AustraliaCounselling.com.auCOPYRIGHT © 2013

clintonpower.com.au/blog

Page 20: How to Create a Blog: A Beginners Guide to Blogging for Therapists

Post Multi-Media

www.AustraliaCounselling.com.auCOPYRIGHT © 2013

clintonpower.com.au/blog

Page 21: How to Create a Blog: A Beginners Guide to Blogging for Therapists

Review Books

www.AustraliaCounselling.com.auCOPYRIGHT © 2013

Psychcentral.com/lib/book-reviews

Page 22: How to Create a Blog: A Beginners Guide to Blogging for Therapists

Writing Structure

www.AustraliaCounselling.com.auCOPYRIGHT © 2013

Write so your content can be scanned

Page 23: How to Create a Blog: A Beginners Guide to Blogging for Therapists

Use Eye Catching Images

www.AustraliaCounselling.com.auCOPYRIGHT © 2013

Page 24: How to Create a Blog: A Beginners Guide to Blogging for Therapists

Free Images

www.AustraliaCounselling.com.auCOPYRIGHT © 2013

•Photopin.com•Morguefile.com

Page 25: How to Create a Blog: A Beginners Guide to Blogging for Therapists

Post Writing Tips

www.AustraliaCounselling.com.auCOPYRIGHT © 2013

Watersedgecounselling.com

Page 26: How to Create a Blog: A Beginners Guide to Blogging for Therapists

Share Your Posts on Social Media

www.AustraliaCounselling.com.auCOPYRIGHT © 2013

Page 27: How to Create a Blog: A Beginners Guide to Blogging for Therapists

Free Images

www.AustraliaCounselling.com.auCOPYRIGHT © 2013

•Photopin.com•Morguefile.com

Page 28: How to Create a Blog: A Beginners Guide to Blogging for Therapists

Proof Read Your Blogs

www.AustraliaCounselling.com.auCOPYRIGHT © 2013

Page 29: How to Create a Blog: A Beginners Guide to Blogging for Therapists

Revisit Your Archives to Refresh Old Posts

www.AustraliaCounselling.com.auCOPYRIGHT © 2013

Page 30: How to Create a Blog: A Beginners Guide to Blogging for Therapists

Write on a Regular Basis

www.AustraliaCounselling.com.auCOPYRIGHT © 2013

Page 31: How to Create a Blog: A Beginners Guide to Blogging for Therapists

Website Critiques

www.AustraliaCounselling.com.auCOPYRIGHT © 2013