berns garden center wlwt/cincinnati
DESCRIPTION
Berns Garden Center WLWT/Cincinnati. Revenue Results Web: $4,000 , TV: $38,000 for one location. Client Results Delivered 590,433 impressions for Berns Garden Center in 2-month flight. 1690 individuals registered for the contest to win the $200 Gift Certificate. - PowerPoint PPT PresentationTRANSCRIPT
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Berns Garden Center WLWT/CincinnatiRevenue ResultsWeb: $4,000 , TV: $38,000 for one location.Client ResultsDelivered 590,433 impressions for Berns Garden Center in 2-month flight.1690 individuals registered for the contest to win the $200 Gift Certificate.993 individuals opted-in to receive additional information from the client.449 individuals clicked-through to Bernsgardencenter.com.What Was Sold?Sponsorship on the House & Home section along with ROS.Streaming flash video message featuring Gardening Tips. Including archived video messages.Register-to-win contest for a $200 Gift Certificate.Who Bought it? Owner of Berns Garden Center. Why did they buy? Client liked the integrated TV/Web approach of our contest and ability to deliver garden tips via video segments on the website.