bethan turner festival of newmr 2017
TRANSCRIPT
Doyoubelieveinmagic?BethanTurner,MustardResearch
Festival of #NewMR 2017
Doyoubelieveinmagic?
BethanTurnerMustardResearch
Doyoubelieveinmagic?BethanTurner,MustardResearch
Festival of #NewMR 2017
“
”
“You don’t need to know what the questions are. You have the data.”
“I’m a statistician, I don’t get involved in the fluffy
research-y side of things.” “I just model the data. It’s up to them to decide what to do with it, or what it means…”
“Don’t think about them as respondents, or participants. They’re
just data points at this stage.”
Doyoubelieveinmagic?BethanTurner,MustardResearch
Festival of #NewMR 2017
The‘blackbox’approach
Input
Blackbox
Output
The "black box" portion of the system contains formulas and calculations that the user does not see nor need to know to use the system.
http://www.investopedia.com/terms/b/blackbox.asp
Doyoubelieveinmagic?BethanTurner,MustardResearch
Festival of #NewMR 2017
Analterna@veapproach
Research StaAsAcs
Doyoubelieveinmagic?BethanTurner,MustardResearch
Festival of #NewMR 2017
Thecommonsensetest
Research StaAsAcs
If you don’t check if the data is correct, you won’t know!
Doyoubelieveinmagic?BethanTurner,MustardResearch
Festival of #NewMR 2017
Similarly, if you don’t check if the outputs make “common sense”, you wont know!
Doyoubelieveinmagic?BethanTurner,MustardResearch
Festival of #NewMR 2017
Arecommendedapproach
Research StaAsAcs
• Iterative procedure
• Research and statistics should agree at each stage
• Researchers and statisticians should agree at each stage You don’t need team members that are experts in
both fields. You do need experts in both fields able to explain the work in layman’s terms.
Doyoubelieveinmagic?BethanTurner,MustardResearch
Festival of #NewMR 2017
Closecall#1International data hadn’t been investigated to
determine whether or not it should be standardised.
Segments would have ended up being
countries
Doyoubelieveinmagic?BethanTurner,MustardResearch
Festival of #NewMR 2017
Closecall#2One segment generally scored lower than others across the board
This segment was not rejected after investigation of other
results from qualitative research.
The low scoring segment was genuinely based on insight.
Doyoubelieveinmagic?BethanTurner,MustardResearch
Festival of #NewMR 2017
“Life is not just a series of calculations and a sum total of statistics, it's about experience, it's about participation, it is something more complex and
more interesting than what is obvious.”
Daniel Libeskind
Doyoubelieveinmagic?BethanTurner,MustardResearch
Festival of #NewMR 2017
ThankYou!
BethanTurnerMustardResearch
hGps://twiGer.com/MustardBethanhBps://uk.linkedin.com/in/bethanturner
Doyoubelieveinmagic?BethanTurner,MustardResearch
Festival of #NewMR 2017
Q&A
BethanTurnerMustardResearch
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