beyond 140 characters: the new rules of twitter

Download Beyond 140 Characters: The New Rules of Twitter

Post on 02-Dec-2014

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This presentation provides a high-level overview of Twitter’s advertising product offerings.

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  • 1. TWITTER: TWO TENETS
  • 2. TWITTER: TWO TENETS
  • 3. TWITTER: TWO TENETS
  • 4. O BRAVE NEW TWITTER WORLD
  • 5. O BRAVE NEW TWITTER WORLD
  • 6. O BRAVE NEW TWITTER WORLD
  • 7. TWITTER: TWO TENETS
  • 8. IMAGE CARDS
  • 9. VIDEO CARDS
  • 10. O BRAVE NEW TWITTER WORLD
  • 11. O BRAVE NEW TWITTER WORLD
  • 12. PROMOTED TWEETS
  • 13. PROMOTED TWEETS
  • 14. LIVE VS. DARK TWEETS
  • 15. TARGETING SPECTRUM
  • 16. INTEREST TARGETING
  • 17. FOLLOWERS TARGETING
  • 18. KEYWORD CONTEXTUAL TARGETING
  • 19. KEYWORD IN SEARCH TARGETING
  • 20. REMARKETING
  • 21. TWITTER CARDS: INTRODUCTION
  • 22. TWITTER CARDS: INTRODUCTION CARD UNITS CAN SEE UP TO 5X USER ENGAGEMENT!
  • 23. TWITTER CARDS: WEB CARD
  • 24. THE ANATOMY OF A WEB CARD
  • 25. TWITTER CARDS: LEAD GENERATION CARD
  • 26. TWITTER CARDS: VIDEO PLAYER CARD
  • 27. TWITTER CARDS: APP CARD
  • 28. THE BUY CARD: COMING SOON
  • 29. THE BUY CARD: COMING SOON
  • 30. PRICING & MEASUREMENT
  • 31. PRICING & MEASUREMENT INCLUDES POST- VIEW ATTRIBUTION!