Beyond 140 Characters: The New Rules of Twitter

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Post on 02-Dec-2014

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This presentation provides a high-level overview of Twitters advertising product offerings.

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<ul><li> 1. TWITTER: TWO TENETS </li> <li> 2. TWITTER: TWO TENETS </li> <li> 3. TWITTER: TWO TENETS </li> <li> 4. O BRAVE NEW TWITTER WORLD </li> <li> 5. O BRAVE NEW TWITTER WORLD </li> <li> 6. O BRAVE NEW TWITTER WORLD </li> <li> 7. TWITTER: TWO TENETS </li> <li> 8. IMAGE CARDS </li> <li> 9. VIDEO CARDS </li> <li> 10. O BRAVE NEW TWITTER WORLD </li> <li> 11. O BRAVE NEW TWITTER WORLD </li> <li> 12. PROMOTED TWEETS </li> <li> 13. PROMOTED TWEETS </li> <li> 14. LIVE VS. DARK TWEETS </li> <li> 15. TARGETING SPECTRUM </li> <li> 16. INTEREST TARGETING </li> <li> 17. FOLLOWERS TARGETING </li> <li> 18. KEYWORD CONTEXTUAL TARGETING </li> <li> 19. KEYWORD IN SEARCH TARGETING </li> <li> 20. REMARKETING </li> <li> 21. TWITTER CARDS: INTRODUCTION </li> <li> 22. TWITTER CARDS: INTRODUCTION CARD UNITS CAN SEE UP TO 5X USER ENGAGEMENT! </li> <li> 23. TWITTER CARDS: WEB CARD </li> <li> 24. THE ANATOMY OF A WEB CARD </li> <li> 25. TWITTER CARDS: LEAD GENERATION CARD </li> <li> 26. TWITTER CARDS: VIDEO PLAYER CARD </li> <li> 27. TWITTER CARDS: APP CARD </li> <li> 28. THE BUY CARD: COMING SOON </li> <li> 29. THE BUY CARD: COMING SOON </li> <li> 30. PRICING &amp; MEASUREMENT </li> <li> 31. PRICING &amp; MEASUREMENT INCLUDES POST- VIEW ATTRIBUTION! </li> </ul>