beyond feedback: involving students in publicity and promotion via ucd student digital ambassadors
TRANSCRIPT
josh clark@jclark923
james molloy@jpjmolloy
ANLTCapril 2016
marketing and promotionworkshop
TCD long room hub
beyond feedbackinvolving students in publicity and promotion via
UCD Student Digital Ambassadors
opportunity
mouthgift horse
why? user experience
collaboration
student engagement
the right message
projects
create a video for use with library orientation
2 x students
contribute to library
social media
2 x students
library digital
resources focus group
9 x students
how? twitter
ucd media
wordpress blog
real time
why? get the student perspective
opportunity to gain insight into strengths & weaknesses
student engagement
42 retweets
7700+ impressions
71 likes
impact
110+ engagements
56 likes
7 posts
5 tweets(!)
so?
regrets...we’ve had a few more planning
set deadlines & quota
agree on themes/topics
...but then again, too few to mention some things just worked
a bit of luck
it’s a lottery
what else
can we do?
launch party
student press
kanye puppies
=viral
thanks
over to you
josh clark@jclark923
james molloy@jpjmolloy
photo credits
vincent hoban (UCD media services)
all other photos by the authors
beyond feedbackinvolving students in publicity and promotion via
UCD Student Digital Ambassadors