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Beyond Monetization:Build Lasting Valuethrough Social Media
Laura Fitton Pistachio Consulting Inc.www.PistachioConsulting.com
[email protected] 800-747-1941
@Pistachio
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Ads are Ailing
Make Money Helping People Sell
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Long Live Social Media
Make Money Helping People Buy^More
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Are You Listening?
Markets are conversations.Conversations suck if you don’t listen.
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Photo Credit: (cc) matrianklw on flickr.com
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Social Media Drives Traffic?
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Photo Credit: (cc) Hamed Saber on flickr.com
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Social Media Makes Money?
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Social Media Builds Value.
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Social Media Builds Business
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Social Media is Nothing New
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Photo Credit: (cc) jerryfletcher on flickr.com
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Social Media is Knowledge
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Knowledge is Socially Mediated
Photo Credit: (cc) fredoalvarez on flickr.com
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Knowledge is Socially Mediated
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Knowledge is Socially Mediated
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Photo Credit: (cc) gregor_y on flickr.com
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Markets are Socially Mediated
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Markets are Socially Mediated
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Tricks? Tips? Shortcuts?
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[animal doing a trick]
Photo Credit: (cc) redjar on flickr.com
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Tricks Won’t Work
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Tricks Won’t Last
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Facebook Beacon
Warning: Here be rocks.[image: lighthouse]
Photo Credit: (cc) shoothead on flickr.com
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Facebook Beacon
Warning: Here be rocks.[image: lighthouse]
Photo Credit: (cc) shoothead on flickr.com
DANGER.
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Listen.
Photo Credit: (cc) gari.baldi on flickr.com
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Love Matters. Love Lasts.
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Love Matters. Love Lasts.
Photo Credit: (cc) prakhar on flickr.com
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VALUE.LASTING impact on searchrelevant audiencesrelationshipscommunitytrust
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Resources
• Cluetrain Manifesto (now more than ever!)• Naked Conversations• Tipping Point & Made to Stick• Marketing to the Social Web• Groundswell• Now is Gone
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http://www.twitter.com/pistachio
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