beyond social media: uncover new ways to connect, engage and educate your audience physically and...
DESCRIPTION
Watch the full presentation at: http://bit.ly/bY8daH. Social media is emerging as an extremely effective tool for promoting events and engaging audiences before the event even begins, during the actual live broadcast and even after it has already taken place. Currently the most popular social network tools are Facebook, LinkedIn and Twitter, but the question is not the tool but the engagement strategy you leverage. Attend this webcast and hear from industry experts as they discuss how to leverage social media technologies that augment how you connect, engage and educate your audiences physically and virtually. After attending this webinar, you will be able to: 1) Discuss the value of social media as it relates to associations, brands, conferences and organizations 2) Identify ways to leverage social media for private, corporate events and public tradeshows 3) Discover how a platform like InXpo can provide an attendee integrated experience. Moderator: Elliot Markowitz, Director of Content, InXpo Speakers: Jeff Hurt, Director, Education and Engagement, Velvet Chainsaw Consulting Michael McCurry, Strategic Account Manager, Experient Samuel Smith, Editor, Interactive Meeting Technology BlogTRANSCRIPT
Virtual Events. Real Results
March 18, 2010:
Beyond Social Media: Uncover New Ways To Connect, Engage And Educate Your Audience PhysicallyAnd Virtually
Virtual Events. Real Results
Today you will learn how to:• Discuss the value of social media as it
relates to associations, brands, conferences and organizations.
• Identify ways to leverage social media for private, corporate events and public tradeshows.
• Discover how a platform like InXpo can provide an attendee integrated experience.
Virtual Events. Real Results Virtual Events. Real Results
Interactivity Tips• Turn computer speakers up
• To ask a question to one of our panelists simply type it in the field and submit it. We will try to get to as many questions as time allows
• Don’t log off early. There will be a short post-event survey so we can get your feed back
Virtual Events. Real Results
Today’s Speakers
Jeff Hurt, Director, Education and Engagement, Velvet Chainsaw Consulting
@jeffhurt
Elliot Markowitz,Programming Director, InXpo
@inxpo
Michael McCurry, Strategic Account Manager, Experient
@michaelmccurry
Samuel Smith, Editor, Interactive Meeting Technology Blog
@samueljsmith
Virtual Events. Real Results
Value of Social Media for Associations, Brands, & Organizations
Virtual Events. Real Results
Value of Social Media for Associations, Brands, & Organizations
Community Building
Virtual Events. Real Results
Value of Social Media for Associations, Brands, & Organizations
Communication & Engagement
Virtual Events. Real Results
Value of Social Media for Associations, Brands, & Organizations
Branding
Virtual Events. Real Results
Value of Social Media for Associations, Brands, & Organizations
Reputation Management
Virtual Events. Real Results
Value of Social Media for Associations, Brands, & Organizations
Product & Service Development
Virtual Events. Real Results
Value of Social Media for Associations, Brands, & Organizations
WOMMarketing
Virtual Events. Real Results
Create a Listening Culture
Communication & Engagement
Virtual Events. Real Results
Dialogue• With customers• Peer2Peer• Customer Initiated
Communication & Engagement
Virtual Events. Real Results
Customer Initiated
Communication & Engagement
Virtual Events. Real Results
Building Community
Connect Customers with one another
Virtual Events. Real Results
Building Community
Grow Relationships
Virtual Events. Real Results
Building Community
Make New Connections
Virtual Events. Real Results
Thought Leadership• Blogs
• Twitter Hashtags
• Facebook Fan Page
• LinkedIn Discussion Group
Branding Building Awareness
Virtual Events. Real Results
Customer Service Help Center• Service/Product Support
• Information Center
Branding Building Awareness
Virtual Events. Real Results
Monitor The Chatter• Twitter Search• Facebook Fan Pages• LinkedIn Groups
Reputation Management
Virtual Events. Real Results
Alerts• Google Alert• TweetBeep
Reputation Management
Virtual Events. Real Results
Professional Monitoring Services• Hubspot• Radian 6
Reputation Management
Virtual Events. Real Results
Customer Surveys• On the fly• High Response Rate
Reputation Management
Virtual Events. Real Results
Involve Customers (Crowdsourcing)• Foster Loyalty• Capture Buyer Perspective• Creates Ownership
Product/Service Development
Virtual Events. Real Results
Targeted Messaging• Rapid Deployment• Viral effect
WOM Marketing
Virtual Events. Real Results
Ways To Leverage Social Media for Events & Tradeshows
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Virtual Events. Real Results
Today we:• Discussed the value of social media as it
relates to associations, brands, conferences and organizations.
• Identified ways to leverage social media for private, corporate events and public tradeshows.
• Discovered how a platform like InXpo can provide an attendee integrated experience.
Virtual Events. Real Results
Today’s Speakers
Jeff Hurt, Director, Education and Engagement, Velvet Chainsaw Consulting
@jeffhurt
Elliot Markowitz,Programming Director, InXpo
@inxpo
Michael McCurry, Strategic Account Manager, Experient
@michaelmccurry
Samuel Smith, Editor, Interactive Meeting Technology Blog
@samueljsmith