Beyond the Buzz: Designing a MOOC for behavior change

by Bert De Coutere from the Center for Creative Leadershipfor the Online Learning 2013 conference in Chicago

Nice to meet you!

Bert De Coutere lives in Belgium, works for the Center for Creative Leadership, blogs on homocompetens.blogspot.com and is one third of the core team behind LeaderMOOC.net.

What I promised to talk about

• About the major design decisions and criteria when organizing a MOOC aimed at behavior change

• To evaluate various technological alternatives• To design a blueprint of an in-company MOOC

Case LeaderMOOC: A MOOC outside of higher education, in the field of leadership development – currently in week 1.

HAVE YOU LOOKED AT MOOCS IN THE LAST 24 HOURS?

Here a MOOC, there a MOOC, everywhere a MOOC MOOC

What’s MOOC to you?

Source: http://www.dashe.com/blog/elearning/reasons-moocs-will-change-world/

THE EARLY DAYS OF LEADERMOOCSeeing is believing

M FOR MASSIVE AMOUNT OF WORKAnd now the real stuff

Tip 1:Find your incubator protective bubble – this is still innovation

Make a pickDiscovery Phase

Tip 2: Start with everything you know about online learning

Who are you designing for?

Tip 3: Create personas but remain ‘open’

Platform and technicalities

Tip 4: Don’t do it yourself, use an existing platform

Blueprint

Tip 5: Create a simple, repeated structure and weekly topics in a matrix form

Business models

Tip 6: There are no established business models yet – get sponsors for your first one

Community

Tip 7: Build in interaction early and often. If you ignore your course, so will your participants.

Discovery Phase

Tip 2: Start with everything you know about online learning

"The idea of a MOOC is not so new, only the scale

is different.“(Inge de Waard)

If you build it t

hey will come

Copyrights

Video

Navigation, UI

Evaluation

Who are you designing for?

Tip 3: Create personas but remain ‘open’

Open: you don’t decide

• Key question for platform choice: Is your MOOC mostly about content or about people?

• One window to the MOOC or mashup?

Platform and technicalities

Tip 4: Don’t do it yourself, use an existing platform

Scalability

Blueprint

Tip 5: Create a simple, repeated structure and weekly topics in a matrix form There is a beginning, there is an end. What’s the end?

Business models

Tip 6: There are no established business models yet – get sponsors for your first one

The elephant in the room:Will it eat our sales?

Sponsors

Upselling

Certification

Ads

MarketingResearch

Fee Donations

Community

Tip 7: Build in interaction early and often. If you ignore your course, so will your participants.

The most important lessons I learned so far

Mindset

Tip 8: It is not about you, it is about them...

Control freaks will freak out

Humble

MORE:“BEHIND THE MOOC” ARTICLE SERIES

homocompetens.blogspot.com

Shameless promotion of our MOOC

www.leadermooc.netMOOCs are one of those things you just need to do to understand.

OK, let’s talk now...