BIRD’S NEST MARKET INFORMATIONS

CONTENTS

• General informations• Product• Price• Place• Bird’s Nest taste test result• Opportunities• Threats

GENERAL INFORMATIONS• Having many Bird’s Nest Brands in Viet Nam, such as: Sanest,

Tribico, Wonderfarm, Queenest, Nguyen Sa, Thien Hoang…• Having 2 kinds of Bird’s Nest

– Bird’s nest as soft drink: Wonderfarm, Tribico…, 90% packed in tin cans, low price.

– Real Bird’s nest: Sanest, Thien Hoang, Nguyen Sa…100 % packed in glass bottle.

• Today, most of consumers really care health when choosing food or beverages. And they have believed that Bird’s Nest good for health.

• Supermarket is not main place for selling Bird’s Nest. Just having 4 to 5 brands have sold Bird’s nest (Bird’s nest as soft drink) in Supermarket. And the sales out is really slow, such as Wonderfarm at Metro An Phu.

TARGET CUSTOMERS

• The traditional family, having 3 generations in the family.

• The elder.• Patients in the

rehabilitation goods time.

PRODUCT• Thai Bird’s nest:

– Packed in glass bottle, 230 Ml.– Good for health.

• Viet Bird’s nest: 2 kinds– Bird’s nest as soft drink -> Packed in tin cans, 180 Ml – 240 Ml.– Bird’s nest (maybe real Bird’s nest) ->Packed in glass bottle, 50 ml.

PRICE

• View attachments (Excel file)

PRICE

PLACE• Most of Supermarket in Viet Nam have sold Bird’s nest as soft drink (nearly

70%) • GT channel have sold Bird’s nest in low price, such as wonderfarm…• Having many chain of store have sold Bird’s nest in Viet Nam.

The main place that Bird’s nest have been distributed well.

BIRD’S NEST TEST RESULT

We implemented sampling for taste test (at our Company), and got the result that:• 63 opinions (more than 50%) that Bird’s Nests, which imported from Thailand,

are normal, especially Rock Sugar taste.• 37 opinions that Bird’s Nests are Bad and only 20 opinions that Bird’s Nests are

good.

Bird's nest Very Bad Bad Normal Good Very Good Total

Sugar free 0 15 10 4 1 30Rock Sugar 0 6 20 4 0 30

Gin seng 1 6 17 6 0 30Red dates 3 6 16 5 0 30

Total 4 33 63 19 1 120

Bird's nest test result

OPPORTUNITIES

• Today, the health is the best thing that people most care.• Bird’s nest is good for heath because of many amino

acid in Bird’s nest.• The customers have been familiar with Bird’s nest.• The Non - alcoholic beverages market have increased

well in Viet Nam.• Most of the consumers have thought that Bird’s nest,

which have been produced in Thailand is the best in Southeast Asia ( compared with Viet Nam, Malaysia)

THREATS

• Maybe, the price of Thai Bird’s Nest is higher than Viet Bird’s nest -> it’s hard for competition.

• Viet Nam is one of the best nation in Southeast Asia in producing Bird’s nest -> so the quality of Viet Bird’s nest and others (which were imported from other Nation) are nearly same.

• The customers think that Bird’s nest in can, bottle with the low price is not good for health, and it is soft drink that the customers use when they are thirsty.

• Having many chain of store that sell only Bird’s Nest and products made from Bird’s nest in Viet Nam.

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