blackberry 8707h tm japanese-language smartphone 日本語対応端末 mobile monday
TRANSCRIPT
BlackBerry 8707hTMBlackBerry 8707hTM
Japanese-language SmartphoneJapanese-language Smartphone日本語対応端末日本語対応端末
Mobile MondayMobile Monday
リサーチ・イン・モーション リミテッドResearch In Motion Limited
シニアテクニカルアカウントマネージャ
Senior Technical Account Manager
リサーチ・イン・モーション リミテッドResearch In Motion Limited
シニアテクニカルアカウントマネージャ
Senior Technical Account Manager
ジョン・マクアンドリュースJohn McAndrews
ジョン・マクアンドリュースJohn McAndrews
3
Research In MotionResearch In Motion
Founded in 1984BlackBerry® launched in 1999Headquarters in Waterloo, Canada with offices in the
USA, Europe, Asia Pacific and JapanOver 6,000 employees globallyTraded on NASDAQ (RIMM) and TSX (RIM)
Founded in 1984BlackBerry® launched in 1999Headquarters in Waterloo, Canada with offices in the
USA, Europe, Asia Pacific and JapanOver 6,000 employees globallyTraded on NASDAQ (RIMM) and TSX (RIM)
Subscribers1,000
800
600
400
200
0
(Thousand)
Q1’05 Q2’05 Q3’05 Q4’05 Q1’06 Q2’06 Q3’06 Q4’06 Q1’07 Q2’07 Q3’07 Q4’07 Q1’08
9,000
8,000
7,0006,200
5,5004,900
4,3003,650
3,1102,510
2,0441,657
1,340
4
The Wireless LeaderThe Wireless Leader
First wireless data developer in North America 1988 and first handheld shipped in 1997
First wireless data developer in North America 1988 and first handheld shipped in 1997
World’s largest wireless design group dedicated to wireless data innovation
World’s largest wireless design group dedicated to wireless data innovation
Focus on wireless research and development: $65 million (7% of revenue) in Q4 FY07
Focus on wireless research and development: $65 million (7% of revenue) in Q4 FY07
ISO certified company-wideExcellence in wireless product manufacturing: ・ Best of breed, dedicated SMT facilities
ISO certified company-wideExcellence in wireless product manufacturing: ・ Best of breed, dedicated SMT facilities
5
Revenue generated fromhardware, service, software
Accelerating Revenue GrowthAccelerating Revenue Growth
Revenue (US$M)1,200
800
600
400
200
Q1‘05
Q2‘05
Q3‘05
Q4‘05
Q1‘06
Q2‘06
Q3‘06
Q4‘06
Q1‘07
Q2‘07
Q3‘07
Q4‘07
Q1‘08
0
1,082
930
835
659
613561561
490454
405366
310270
Q1 FY08 revenue grew 76.5%
over same quarter last year
(US$613.1M to US$1.08B)
Drivers areDrivers are
Global expansion of the BlackBerry platform
Execution by our carrier partners
New product launches
1,000
6
BlackBerry: 300 Networks in 120 CountriesBlackBerry: 300 Networks in 120 Countries
Countries with BlackBerry coverage
7
Leadership Position in Japanese Enterprise Market
Growing Presence in JapanGrowing Presence in Japan
Launched service with NTT DoCoMo in September 2006.
Launched service with NTT DoCoMo in September 2006.
Initially satisfied built up demand for foreign multinationals with English language product.
Initially satisfied built up demand for foreign multinationals with English language product.
Expanding to Japanese firms and further penetration of multinationals with Japanese language.
Expanding to Japanese firms and further penetration of multinationals with Japanese language.
More innovation and new products to come.More innovation and new products to come.
8
Strong Presence in Asia PacificStrong Presence in Asia Pacific
BlackBerry was first introduced in Hong Kong in May 2002
Strong presence in Asia Pacific… 32 carriers in 17 markets
And growing… plan to add more carriers in coming monthsAnd growing… plan to add more carriers in coming months
Australia: Optus, Telstra, Vodafone
China: China Mobile
Fiji: Vodafone Fiji
Guam: MPULSE
Hong Kong: 3, CSL, SmarTone, PCCW, Peoples
India: Bharti Airtel, Hutch India
Indonesia: Indosat, Telkomsel, XL
Korea: KT Powertel
Macau: Hutchison, CTM
Malaysia: Maxis, Celcom
New Zealand: Vodafone
Philippines: Globe, Smart
Singapore: M1, SingTel, StarHub
Sri Lanka: Dialog Telekom
Taiwan: Taiwan Mobile
Thailand: AIS, True Move
10
What is BlackBerry ?What is BlackBerry ?
The BlackBerry Enterprise Solution is a flexible, IT friendly solution that provides mobile users with secure wireless access to their enterprise e-mail and business critical applications.
CurrentlyCurrentlyCurrentlyCurrently BlackBerry BlackBerry adoptionadoptionBlackBerry BlackBerry adoptionadoption
The user’s corporate e-mail is pushed to the device instantly.It can be then read immediately or during down time. The user is now always on and always connected.
The BlackBerry provides end-to-end AES encryption which allows corporations to trust that all data transmissions and data storage is safe regardless of the location.
If a BlackBerry is lost or stolen, administrators are able to remotely wipe the device, lock the device, enforce or change a password, and change the home screen message
Users bring their laptop with them everywhere which is very bulky and time consuming to connect
This is secure only if users are not able to bring their laptop outside of work or forward e-mails to their phone
If a laptop is brought outside the office there is no way to manage security or prevent the loss or theft of proprietary information
The BlackBerry Enterprise Solution™ has been approved forstoring and transmitting sensitive data by several main government groups
The BlackBerry Enterprise Solution™ has been approved forstoring and transmitting sensitive data by several main government groups
IT policies can also enforce multiple other security practices like out of network device wiping or password length
IT policies can also enforce multiple other security practices like out of network device wiping or password length
11
End to End AES Encryption
BlackBerry Enterprise SolutionBlackBerry Enterprise Solution
Instant MessagingServer
Groupware
BlackBerryEnterprise
Server (BES)
BlackBerrySmartphone
2G
2.5G
3G
Firewall
Internet
12
BlackBerry Japanese LocalizationBlackBerry Japanese Localization
ScopeScope
BlackBerry Device Software
BlackBerry Enterprise Server
BlackBerry Desktop Software
All associated product documentation
13
Full Localization
BlackBerry Japanese LocalizationBlackBerry Japanese Localization
2G
2.5G
3G
Firewall
Internet
BB Enterprise ServerBB Enterprise ServerBB Enterprise ServerBB Enterprise ServerBB Device softwareBB Device softwareBB Device softwareBB Device software
BB Desktop softwareBB Desktop softwareBB Desktop softwareBB Desktop software
14
BlackBerry Japanese LocalizationBlackBerry Japanese Localization
BlackBerry Device Software 4.2.2BlackBerry Device Software 4.2.2
1 ) No hardware change
2 ) BlackBerry Device software User Interface
3 ) Japanese input system
4 ) All applications (Address book, Calendar etc)
5 ) Yomi field support (Last, Fast and Company name)
4.2.2 New features
1 ) New set up Wizard
2 ) BlackBerry Messenger (standard out of the box feature)
3 ) Spell check (Alpha language)
Japanese Localization
15
BlackBerry Japanese LocalizationBlackBerry Japanese Localization
BlackBerry Japanese input systemBlackBerry Japanese input system
1 ) Integrated with kana/kanji conversion engine
2 ) Romaji input
3 ) Word completion
4 ) Next word prediction
5 ) Learning feature
6 ) Large word coverage (>200K words)
7 ) Ease of use
16
BlackBerry Japanese LocalizationBlackBerry Japanese Localization
BlackBerry Enterprise Server 4.1.4BlackBerry Enterprise Server 4.1.4
Japanese Localization
1 ) BlackBerry Manager user Interface
2 ) BES Installer user Interface
3 ) For both Microsoft Exchange and IBM Lotus Domino
4 ) Shift JIS Encoding Attachment sever support
5 ) Yomi field synchronization (Last, Fast and Company name)
17
BlackBerry Japanese LocalizationBlackBerry Japanese Localization
BlackBerry Desktop Software 4.2.2BlackBerry Desktop Software 4.2.2
1 ) BlackBerry Desktop Software user interface
2 ) BlackBerry Desktop Software Installer
3 ) Yomi support
4.2.2 Enhancement
1 ) Switch Device Wizard
2 ) Support Windows Vista, Outlook 2007
Japanese Localization