1. misconceptionn.Amistaken thought, idea, or notion

2. I NEED
a TV ad to get mass reach and a big budget
3. FALSE
4. http://www.youtube.com/profile?user=Blendtec
5. I NEED
a promo or an online tool to get interaction
6. FALSE
7. Australia Sports Commission Viral
Objectives:
Bring attention to young Australians that the Australia Sports Commission have training programs and a support centre they can visit they also wanted to highlight their online assessment tool and get take up and hopefully uncoverAustraliasnext Olympic champion.
Idea:
Play to the rivalry between Australia and Englandby sending a personalised message of support.We used a cocky Pom that poked fun at these young Australias and suggestedin his most charming way they avent got what it takes to win gold at the London 2012 Olympics.
8. Australia Sports Commission Viral
Results:
The results was staggering in 8 days the viral generated over $4 million dollars of prime time media coverage here and abroad appearing on all the TV breakfast shows from Channel 10 to Sky Sports.
It appeared on the BBC in the UK, and had major coverage in all national newspapers from the SMH to The Telegraph, and from the UK featured in The Times, The Mirror and The Sun.
The ASC site had over 400,000 hits within 3 days (This doesnt include any uploads on various YouTube sites which generated another 30,000 hits. It featured on 50 different blogs, sports discussion boards and even had MPs here and in the UK discussing the viral.
First Gold for Aussie AussieAussie .
http://www.youtube.com/user/kevincferry#p/u/19/0vSOn_HhKZo
9. TRUE
Integration and what it REALLY means
10. http://www.youtube.com/watch?v=fV0QPPRk0jc&feature=player_embedded