blastchat pitch deck - november
TRANSCRIPT
Blastchat Pitch Deck - 2016
Did You Know?
LESS THAN 2% OF ORGANIC TWEETS AND POST
ARE SEEN ON TWITTER AND FB!
86% OF SMALL TO MEDIUM SIZE BUSINESSES
USE SOCIAL MEDIA TO CONNECT WITH
THEIR AUDIENCE!
Problem
1. Immediately access content they care about the most
2. Share content with their respected audience in an effective
and efficient way
Companies and others lack the ability to:
Solution
A mobile app that allows companies
and others to send content directly
to their respected audience with the
use of push notifications.
BOLD PREDICTION - The lock screen will become
the new social feed.
Product
1. Create Content + PressBlast!
2. Content appears on allrecipients devices.
3. Recipients have 24hours to react to content.
Competition Updated Content
Outdated Content
Low Content Visibility High Content Visibility
Competitive Advantage
PUSH NOTIFICATIONS
Blast are sent with push
notifications
24 HOUR CONTENT
Blast are deleted after 24
hours to ensure fresh content
EASY TO USE
Send content to millions in a
second
CONTENT REACH
65% of Blast are seen
2% on FB/Twitter
ANONYMITY
Followers are anonymous so
users can opt out easily
BRAND
Branding is marketed to
Millenials and GEN Z.
Traction
93% of users say they get more engagementon Blast than Twitter and FB
65% of blast are seen by recipients - 2% on Twitterand FB
51.2% of users are active monthly
5,000 users in 12 months (bootstrapped, organic growth)
before technical pivot.
Business Model
Ads
BuyButtons
EcommercePlatformBig Data
push notificationsin app ads
Take % on everytransaction
User Aquisition Strategies
EVENTS COLLEGE REP PROGRAMINFLUENCER OUTREACH
Sponsored events on
college campuses.
Offer in term intern sales and
marketing opportunities.
Pay high/low profile influencers
cash to join Blast.
DIGITAL ADVERTISING
Strategic Facebook and
Snapchat marketing campaigns
on college campuses.
Opportunity
$100K12 month runway
Target KPI: 275k MAU+
Misc
CollegeMarketing
InfluencerOutreach
Overhead
6k 12k 12k 25k
Usage of Funds
Tech
Android/iOS
17k
Partnerships
7k
Social Media
Marketing
21k
Team
Jhamar Youngblood
Founder/CEO
Dartmouth College
3rd startup in 6 years
FOWNDERS
Founded by Gerard Adams
