boehringer-ingelheim: creating your online success
DESCRIPTION
When a website attracts the wrong users, it’s a failure. It fulfils neither customer-driven demands nor our internal aims. And this applies especially to marketing and image online campaigns, the main driver for establishing websites. But we cannot simply create websites as a quick fix and must always establish them as an integral part of our digital strategy.Manuela Pastore, Director Online Communications, Internet Strategy & Consulting, Boehringer IngelheimTRANSCRIPT
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Creating your Online Success Boehringer-Ingelheim Online Communications Strategy & Consultancy Team Ingelheim, August 2010
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Boehringer Ingelheim, M. Pastore
Introduction
Your website is not just a website. Go
for a strategic online approach.
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Realising your Digital Strategy A good planning is key
Awareness Design Development Implementation Evolution
ADDIE – It‘s about making your website a
success
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Costs, numbers and efficiency
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When is a website a success? L Isolated thinking, pure Project/short term thinking, missing digital strategy
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Introduction
Our key to success is CQ5 in combination with our business service package.
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Internet Strategy & Consulting The big picture
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Communication &
Promotion
Consultants ensure „long term
success”
Consultancy
Governance Our CMS BI standard system
(CQ5)
Finance
Training Workshop
& Online Academy
Online Competence Center
(Knowledge platform)
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1 + 1 = 3 A car. Good drivers. Perfect traffic.
A standardized
Content Management
System (CQ5)
Is a business & technical solution
Internet Strategy & Consulting
Team
Offers user-centric consultancy for your project
Internet-related
Knowledge at a glance
Online Competence Center (launch Q4/2010)
Training and know how Online Academy (launch 2011
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Our business service package
We offer you a convenient
prefabricated house.
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A standardised Content Management System CQ5
Choose your interior decoration!
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A standardised Content Management System CQ5
Do you prefer it simple?
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A standardised Content Management System CQ5
… or perhaps more complex?
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NL Country
HIV Topic
Selfmedic Information Portal
Cardiguard Product
InOncology Topic
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A standardised Content Management System CQ5
The website master supports all website kids: • Same set of templates & modules • Individual appearance via CSS
Master Boehringer Ingelheim, M. Pastore
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A standardised Content Management System CQ5
A genious mother and child principle.
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Our business service package
What does we offer? • Prefabricated content modules and master templates for quick and
cost-saving roll-outs • Quick and easy editing / maintenance • Standards for accessibility and security • Central storage of media assets • Excellence Monitoring • Sharing of future developments: modern web-functionalities out of
the box • Centralised maintenance: avoiding inconsistency, minimise your
efforts
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Our business service package: … and Consultancy
Need the right knowledge at the right time for making your project a success? From pre-launch activities to a long-term sucess … Consultancy, training, Multichannel approach, Communication issues …
Let‘s share our experience with you on to do‘s and don‘ts
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User-centric Training workshops
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Project Helpers: Checklists, Briefing template, Information sheets, Quick references
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Internet Strategy & Consulting Team
We are here for: • Giving you an overview
on processes, Boehringer Ingelheim standards and stakeholders to be involved
• Consultancy for your website project
• Informing about CQ5 and organising trainings
• Communications Internal and external marketing
activitities for your project
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Training workshop
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A standardised and future thinking approach
Outlook & ongoing development
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1. Creating a second
standard marketing
template set
2. Mobile Website
3. Further
development of new features
and functionalities
4. Rollout:
Supportive material for
product managers Social
Collaboration and communication
Online Academy …
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One website, please….
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Resume
Online Communciations strategy and Consulting Team
supports the website set-up of all Boehringer Ingelheim countries and businesses:
cost-saving, flexible and quick.
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Thank you. Any questions?
Contact:
Manuela Pastore Boehringer Ingelheim GmbH