bolcom couchmovies glass app
DESCRIPTION
Show and tell of Glass project we did for bol.com, presented at Glass Explorer meetup in Amsterdam March 28, 2014TRANSCRIPT
Iskander Smit, @iskandr
bol.com Couchmovies for Glass
Glass Explorers Meetup, March 28, 2014
Experimenting with Glass
Next generation mobile OS
Glass is part of an overall trend towards now media and impulse shaped services
Trigger design
Key relationships/value propositions
Money
Example values: Money, Power, Exposure, Experience, Love, Reputation, Rights, Attention, Trust, Service, Loyalty, Product, Information, Credits, Performance, Convenience
Loyalty
Stakeholders
InternalPrimarySecondary
Mission
Company
Key brand values
Date Design team
Inspired by the Value Network Canvas by DesignThinkersInfo.nl 2012
value network map
Business objectives/KPI's
Journey stages
Value proposition
Mind to include pre-service, service consumption and post-service periods in your customer journey
Persona Objectives
Inspired by the Customer Journey Canvas by Mark Stickdorn & Jacob Schneider
Customer touchpoints
Emotional journey
Info.nl 2012
Company Date Design team
customer journey map
Place/time Actors Data
(Devices, networks, touchpoints, other people,...)
Usage
(Where does it come from? When? By whom? Does it change?)
(Location on time of day, weekday, weekend,...)
(What can be done with the data? What are the oppurtunities)
Conditions Trigger Result (end user) Result (business)
Base trigger
+1
+1
Mix of Lean Service Design tools Add context, add data Make a difference with trigger design
couchmovies Branded Glass utility bol.com
<T> <P> <T>
Cinema RSS
bol.com recommendation engine
[T+P]
[T] [>>]
Beyond Minimal Viable Product
<T> <P> <T>
Add personal watch profile
Add social watching
Add second screen (IMDb trivia)Add personal movie profile
Add save to watchlist
