bonk business inc

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Strategic & Communicative Strategic & Communicative PlatformPlatform

Version 2.0 Version 2.0 Upgraded with Part IIUpgraded with Part II

BonkBonk10 April 202310 April 2023

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What is Bonk?What is Bonk?

Bonk - The Created Bonk - The Created ConceptConcept

• The Bonk Mythology– Characters, quotes, events, history, geography,

politics

• The Designed Artefacts

Bonk - The Real Life Bonk - The Real Life StoryStory

• Alvar the “mad” artist (and others) • The following Success with exhibitions,

public reactions etc..

The two aspects in combination has created an extremely strong brand The two aspects in combination has created an extremely strong brand myth with a unique, extraordinary potential.myth with a unique, extraordinary potential.

Art or Business?Art or Business?

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The single most important The single most important question:question:

How to use Bonks commercial potential without destroying the brand myth thru exploitation,

but rather, take Bonk to a new level of evolution consistent with its

own ideals?

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What shouldn’t Bonk do?What shouldn’t Bonk do?

• Become just a product brand.• Become an image without soul.

• Lose the existing myth.• Lose the existing real life story.

What then?

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What should Bonk do?What should Bonk do?

Bring the existing DNA and soul

into the future! Nothing more, nothing less.

How?

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What should Bonk do?What should Bonk do?Bonk must continue to believe - just as

Bonk always has (in the mythology).

Only difference; this time all of Bonk´s beliefs will be manifested

in the physical world.

What are the beliefs then?

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What is Bonk?What is Bonk?The MythThe Myth

“Bonk Business Inc owes its incredible success to the fact that the

company, our workers and our customers share a single unshakeable

belief. And that is that … Bonk came to this world to ignite an inextinguishable

fire of creativity that would solve the world’s

problems…”

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What is Bonk? What is Bonk? The MythThe Myth

“There is a great future ahead too - why not join us, make your contribution

to a better, happier world.”Barry Bonk 1958

“I shall provide men with the machines

that make them happy.”Pär Bonk 1893

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“Wisdom is granted to us that we may foster and

employ it for the common weal.”

Pärre Bonk 1928

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What is Bonk? What is Bonk? The MythThe Myth

“We have no competitors.

We do not compete. We believe.”

Barry Bonk 2001

“Barry always says that ´Yes´ is the most

beautiful word in the English language.”

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There is an unmistakable red line to be followed…But how?There is an unmistakable red line to be followed…But how?

“Bonk has not paved the road of its past with evil deeds or greed. The lodestar of each generation has been giving, not taking - the giving and conveying of wisdom,

happiness and harmony.”

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How to…How to… ……use Bonks commercial potential without destroying the brand myth thru use Bonks commercial potential without destroying the brand myth thru

exploitation, but rather, take Bonk to a new level of evolution consistent with its exploitation, but rather, take Bonk to a new level of evolution consistent with its own ideals?own ideals?

• By being the lodestar for a new generation of creative minds.

• And thru their involvement boost new energy and new dimensions into the world

of Bonk.

“Bonk Business Inc owes its incredible success to the fact that the company, our workers and our customers share a single

unshakeable belief. And that is that … Bonk come to this world

to ignite an inextinguishable fire of creativity that would

solve the worlds problems …”

“There is a great future ahead too

- why not join us, make your contribution to a better, happier world.”

The continuation:

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• By keeping the vision of giving, and, • By fulfilling the vision of a new,

better and happier world.

“Bonk has not paved the road of its past with evil deeds or greed.

The lodestar of each generation has been giving, not taking - the giving and

conveying of wisdom, happiness and harmony.”

Wisdom is granted to us that we may foster and employ it for the

common weal.”

The continuation:

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• By adding a distinct mark of Bonk to all products,

concepts and communication ever to be connected with the

brand.

“I shall provide men with the machines that make

them happy.” “We have no competitors.

We do not compete. We believe.”

“Barry always says that ´Yes´ is the most

beautiful word in the language.”

The continuation:

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How to…How to… … …use Bonks commercial potential without destroying the use Bonks commercial potential without destroying the brand myth thru exploitation, but rather, take Bonk to a new level of evolution brand myth thru exploitation, but rather, take Bonk to a new level of evolution

consistent with its own ideals?consistent with its own ideals?

Honesty.

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OrganizationOrganization

Bonk Bonk AssociatioAssociatio

nnProjectProject ProjectProject ProjectProject

ProjectProject ProjectProject ProjectProject ProjectProject

YinYin An association of creative people

Bonk Bonk

InstituteInstituteDeptDept DeptDept DeptDept DeptDept

ExternalExternal ExternalExternalExternalExternal ExternalExternal

YangYangA commercial company

The two half´s will interact with each other in many ways, The two half´s will interact with each other in many ways, but will nevertheless be two separate parts.but will nevertheless be two separate parts.

• Empowering Products– The financial energy source

• financing the associations different projects.

• But nevertheless run as a commercial company

• Empowering People– Increasing the entropy of happiness in

the world– The spiritual energy source for the

Bonk company.– Constant flow of new idea´s

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The Bonk AssociationThe Bonk Association

• An association of creative people • The spiritual energy source• Soul keeper • Flow of new ideas

– Maybe a world wide Bonk Creative Award

• A happier world– The planet.

• Environment, Recycling etc

– Development• The third world.

– A happier world.

• The music community

“There is a great future ahead too - why not join us, make your contribution to a better, happier world.”

“Bonk has not paved the road of its past with evil deeds or greed. The lodestar of each generation has been giving, not taking - the giving and conveying of wisdom,

happiness and harmony.”“Wisdom is granted to us that we may foster and employ it for the common weal.”

• Short term action plan– A Board – Start up – Internal communication– Dynamic mechanisms

Projects will be abundantly financed thru a concept described later on..

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10%10%

The New World Order for Commercial The New World Order for Commercial ActivitiesActivities

oror

The Bonk Paradigm ShiftThe Bonk Paradigm Shift

• Bonk Inc will give away 10% of Bonk Inc will give away 10% of all profit.all profit.

• Aggressively promote the Aggressively promote the policypolicy– ““..the one and only solution for ..the one and only solution for

sustainable growth and sustainable growth and profit...”profit...”

• Why 10%?Why 10%?• Up to 100.0% !!!Up to 100.0% !!!

“Bonk has not paved the road of its past with evil deeds or greed. The lodestar of each generation has been giving, not taking - the giving and conveying of wisdom, happiness

and harmony.”“Wisdom is granted to us that we may foster and employ it for the common weal.”

• An inspiring vision • Creates loyalty • Protects the brand• Finances the associations

activities– (Always for a good cause but also

builds the brand...)

• A new dimension for PR and brand building

• Follows the brand myth of Bonk

“Very many of my ideas have been discarded as too megalomaniacal.”

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Bonk Association - Bonk Fast ForwardBonk Association - Bonk Fast Forward

The first assignmentThe first assignment

4: To create a new source of wealth transaction

from the concept of “it is commercially necessary to be

giving”

3: To give kids in the third world new perspectives.

2: To give kids in the West new perspectives.

1: To use internet as the tool for connecting kids

in the third world with kids in the western world.

Project Snowball

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100%100%

The ChallengeThe Challenge

“After ten years the concept already possesses such

devastating logic that almost anything

at all might be justified”

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How big can Bonk get?How big can Bonk get?

““There´s no limit. There´s no limit.

Bonk´s world conquest Bonk´s world conquest is only beginning.”is only beginning.”

Alvar Gullichsen 1999

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Reason for existenceReason for existence

Bonk Tribe Bonk Institute

““Empowering people”Empowering people” ““Empowering products”Empowering products”

The Bonk Universe““Creating a happy world”Creating a happy world”

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Strategy in very few words…Strategy in very few words…

A commercial company A commercial company run by professionalsrun by professionals

• From 10% and up to 100% for certain product categories will be given to the association for the purpose of creating a better and happier world.

– That will include everything from water projects in India to a music & art centre in Harlem.

The Yin & Yang Principle

An association An association of creative mindsof creative minds

• Objective: to create a better and happier world with the funds coming from the company.

– There is very smart software under development that will make it possible to create a virtual association based on the Internet.

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Strategy in very few Strategy in very few symbols…symbols…

CashUsing the software

in order to develop commercial concepts for

the corporate side.

Mythology

Using the software to develop the

Bonk mythology further, with the

help of the people.

Happy world

Using the software to create and then work hands on with

all sorts of project with the

aim of creating a better and happier world.

An association of creative minds

Happy world

Giving 10% or 100% of the profit to the

association for commercial

reasons.

CashActing very professional

in order to maximise profit within the framework of Bonks visions and beliefs.

Mythology

Talking like an asshole but

acting like an angel.

Always using unconventional marketing tools

and public relation concept.

A company Commercially run by

professionals

The Bonk Universe

The Yin & Yang Principle

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100% owned

by Bonk Inc

Bonk Bonk Clubs Clubs FoodFood

External organizationExternal organization

Bonk Bonk AssociationAssociation

ProjectProject

ProjectProjectProjectProject ProjectProject

Bonk Bonk Mother Mother

IncInc

Bonk Bonk Fashion Fashion

IncInc

Bonk Bonk Candy IncCandy Inc

Companies giving 10%

Bonk Bonk DesignHotDesignHot

elsels

Bonk Bonk WatchesWatches

Bonk Bonk PhonesPhones


Bonk Bonk Dog FoodDog Food

Bonk Bonk Cereals Cereals

IncInc

Bonk Bonk Cola IncCola Inc


License agreeme

nt

Owned together

with a partner

Bonk Bonk Smurf IncSmurf Inc



ProjectProject

ProjectProject ProjectProject


ProjectProject

ProjectProject

ProjectProject

ProjectProject

ProjectProject

ProjectProjectProjectProject

ProjectProject

ProjectProject



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Internal organizationInternal organization

Bonk Bonk TribeTribe

Bonk Bonk

InstituteInstitute

Bonk Tribal CouncilBonk Tribal Council

BoardBoard Board

Bonk Mind LabBonk Mind Lab Public RelationsRecreating the vision for Bonk Institute

•Setting of framework and main direction.Giving the association new challenging assignments

For the Inc: Overall think tank for product development and marketing concepts, but no direct influence of management

Board of AssociationBoard of Association Operative management of funds Other economic and administrative issues.• Public Relations

Board of InstituteBoard of InstitutePrimarily economic and administrative issues.

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Decentralized ManufacturingDecentralized Manufacturing

Bonk is not selling products Bonk is not selling products after manufacturing them.after manufacturing them.

Bonk is certifying products Bonk is certifying products after empowering them.after empowering them.

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Bonk doesn’t know a shit about manufacturing t-Bonk doesn’t know a shit about manufacturing t-shirts. But Bonk does know a lot about shirts. But Bonk does know a lot about

how to empower t-shirts.how to empower t-shirts.

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Bonk is empowering the Bonk is empowering the consumer, thru certified consumer, thru certified

products, how?products, how?• By the joy of givingBy the joy of giving

• By the advantage of cosmic therapyBy the advantage of cosmic therapy• By the sensation of anchovy oilBy the sensation of anchovy oil

• By the vibration of spiritual featuresBy the vibration of spiritual features• By subliminal messages in the designBy subliminal messages in the design• By the experience of total lack of logicBy the experience of total lack of logic

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What should that sort of What should that sort of organisation be called?organisation be called?

Bonk Institute Bonk Institute - For Product Empowerment & - For Product Empowerment &

CertificationCertification

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How could the association How could the association create a happier world?create a happier world?

1.1.By increasing whatever By increasing whatever increases happiness increases happiness

2.2.By decreasing whatever By decreasing whatever decreases happinessdecreases happiness

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What areas of human culture What areas of human culture havehave

an impact on happiness? an impact on happiness?• CultureCulture– Painting, Music,

Storytelling, Theatre, Sculpture, Design. movies ….

• ScienceScience– Heretical research,

scholarship, financing small projects, the Bonk Science Award…

• SocialSocial– Neighbourliness, barter,

self-organizing systems…

• Mental EnvironmentMental Environment– Mental pollution, lateral

thinking, universal education…

• Economic barriersEconomic barriers– Third world

• education, sports, contacts…

– First world

• SpiritualSpiritual– Ideas, values, belief

systems, religions, New Age….

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The New World Order for Commercial The New World Order for Commercial ActivitiesActivities

oror

The Bonk Paradigm ShiftThe Bonk Paradigm Shift

• Bonk Inc will give away 10% of all profit to Bonk Inc will give away 10% of all profit to a good cause, preferably within the area of a good cause, preferably within the area of preservation of the planet or the preservation of the planet or the development of the third world.development of the third world.

• Bonk Inc will aggressively promote this Bonk Inc will aggressively promote this policy as “..the one and only solution for policy as “..the one and only solution for sustainable growth and profit...”. This will sustainable growth and profit...”. This will be addressed as The new World Order for be addressed as The new World Order for Commercial Activities or The Bonk Commercial Activities or The Bonk Paradigm Shift.Paradigm Shift.

• Bonk Inc will, for some product categories, Bonk Inc will, for some product categories, even be so mad as to give away 100.0% of even be so mad as to give away 100.0% of all profit.all profit.

“Bonk has not paved the road of its past with evil deeds or greed. The lodestar of each generation has been giving, not taking - the giving and conveying of wisdom, happiness and

harmony.”“Wisdom is granted to us that we may foster and employ it for the common weal.”

• Giving 10% of the profit will protect the brand from being seen as exploited for commercial reasons.

• It also creates the alibi making people loyal to the brand, willing to support the brand and even willing to fight for the brand.

• Setting up a vision for a new world order will increase the overall attraction and sets an inspiring agenda for the association.

• The 10% will finance the different projects within The Bonk Association. Those activities will not only be a vital part of the brand building process - it will turn the brand into something entirely new and before unseen.

• The vision of a new world order for commercial activities and the fact that the policy is already implemented by Bonk itself, creates a whole new dimension for PR and brand building.

• It follows the brand myth of Bonk to be the company that initiates the paradigm shift for commercial activities.

““The future will tell if I´m part of some The future will tell if I´m part of some movement movement

or if I´m maybe even creating one!”or if I´m maybe even creating one!”

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Strategic & Communicative Strategic & Communicative PlatformPlatform

Version 2.0Version 2.0Upgraded with Part IIUpgraded with Part II

BonkBonk 10 April 202310 April 2023