A quick look at

Globally Scaled.

190+ offices

worldwide

1,400,000+ properties in 220+ countries

& territories

815,000+ instantly bookable VRs

43 languages supported in Customer and

Partner Services

15,000+ employees serving

demand and supply

1.4 million rooms nights

booked every 24 hours

120+ million reviews

from real guests

Locally Relevant.

A simple business model:

Flexibility & Optionality

100% free sign-up and enables

flexibility in usage.

Year-round global demandAccess demand searching to

discover our partners’ property.

Free online marketing

Worldwide exposure on website, mobile apps

and through 15,000+ distribution partners.

Content in up to 43 languages

We provide potential guests with information

about our properties in their local language.

24/7/365 multilingual assistanceDedicated live support team

around the clock.Straight-forward commission modelEntirely success-based.

No revenue, no booking fees.

Easy-to-use online toolsUser-friendly property extranet

(aka Connect) with Analytics,

Market Benchmarking, B.Suite

is to empower people to experience the world.

Our mission

Travel Predictions 2018

64% of travelers say they

would like to ‘try before they

buy’ with a virtual reality

preview

34% of travelers will

consider a holiday they

experienced as a child

36% of travelers want to

experience on-screen

locations from TV-series,

films and music videos.

44% will use travel

apps more often.

Source: Eight Travel Predictions for 2018, as Revealed by Booking.com

Now. 2020.

3.2 billion connected

people

7.6 billion connected

people

17 billion

connected objects

52 billion

connected objects

40% of search

done by voice

200 billion searches

per month by voice

source: Forbes

Why do we need Personalization?

Different People receive Different Offers . . .Example

Rachel, 36

Daniel, 41

Seeing Dress offersSeeing Movie offers

Same goes for our Ranking . . .

Millions of

visitors a day

with different

needs/

expectation

Each has their own

expectations,

preferences and habits -

resulting

in an almost infinite

list of possible

customer

experiences.

Contextualized

Search

Results

Our dynamic use of data

uses context to match user

behaviour to the right

accommodation mix.

~1.5 million

accommodation

partners offered

on our site

Every property is

unique, we want to

make sure each

one stands out

from the crowd.

So…

How does it all work?

Empower people to experience the world.

It starts with the People behind the business.

CS/AS

Support

15,000+

dedicated employees

Our Mission:

Partner

Services

Tech

Developers/

Designers

Marketing

Department

Product

Developers

Data

Experts

Other/

CorporateBookingSuite

Passionate people who love to travel…

Booking.com Values.

We believe in the

power of curiosity,

experimentation and

continuous learning.

We care more about

reaching our success

together than our

individual goals.

We are humble,

open and friendly,

knowing our diversity

gives us strength.

We embrace the

opportunity to improve

and understand that

success starts with

accountability and

ownership.

We thrive on

change.

Culture of Empowerment.

CEO

CTO / CPO

Middle ManagementImpediments &

Impact & results

Strategy & Great

Working

Environment

Product Development Teams

Travellers

● 150 different nationalities globally

● Over 60% female staff

● Booking Cares + Community Involvement

● Women in Technology

● Professional development + trainings

● BAM

Culture of diversity.

Culture of mobilization.

Booking Booster

Our approach to innovations:

Fail Quickly

Learn Fast

So…

What’s an experiment?

A/B

testing.

How hard

is it to

predict

customer

behavior?

Let’s vote!

Test 1.

A: No tabs opened from search results

B: New tab opened for each hotel clicked

C: No difference

Test 2.

A: No suggestions

B: Suggestions for alternative weeks

C: No difference

Test 3.

A: “Free cancellation, pay when you stay”

B: “Free cancellation – PAY LATER”

C: No difference

Test 4.

A: Price featured on the left side

B: Price featured in the middle

C: No difference

Thank you.