Brand Storytelling Using Snapchat

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Post on 15-Apr-2017

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<ul><li><p>BRAND STORYTELLING: One Snap at a Time </p><p>By Vicki ONeill </p><p>Welcome, New Media Dayton! </p></li><li><p>What does a 224-year old company and a 49-year old university have in common? </p><p>How about a huge retailer and a community volunteer center? </p><p>What could an interna=onal technology company and an entrepreneur have in common? </p><p>They all desire to tell their story. </p></li><li><p>MarkeFng is no longer about the stuff you make, but about the stories you tell. </p><p>~Seth Godin </p></li><li><p> What is Snapchat? Snapchat stats Use cases B2B and B2C businesses using </p><p>Snapchat </p><p> Where do I begin? How to leverage Snapchat Best pracFces to get you </p><p>started </p></li><li><p>What is Snapchat? Mobile only app that allows you to: </p><p> Create videos and pictures Communicate one-on-one with your </p><p>audience Engage with your followers and those </p><p>you follow Tell your story in a new way Save your story and share on other </p><p>plaEorms View your story up to 24 hours, then </p><p>its deleted </p></li><li><p>We want </p><p>Brands to have a place where </p><p>they can tell their </p><p>stories in a better way. </p><p>~Imran Khan, Chief Strategy Officer at Snapchat </p></li><li><p>Whos Using Snapchat? </p><p>Source: mediakix, June 2016 </p></li><li><p>And Usage is Evolving </p></li><li><p>Snapchat Compared to </p></li><li><p>To put this in perspecFve </p><p>1. 150 million people accessing daily 2. 10 billion videos are watched every day 3. Users sending 9,000 snaps/second 4. Reaches 41% of users 18-34 every day 5. U.S. adver=sers spent $50M in 2015 and </p><p>es=mated to spend $804M in 2017 </p></li><li><p>Snapchat Use Cases Taco Bell used Snapchat to announce the re-release of its Beefy Crunch Burrito. Users who added Taco Bell as a friend were sent a snap of a burrito and the new products release date. </p><p>1 </p></li><li><p>Snapchat Use Cases Acura gave its first 100 followers on Snapchat a chance to see the new NSX prototype, sending them a short video clip of the prototype a video the brand later posted on Instagram. </p><p>2 </p></li><li><p>Snapchat Use Cases Teen retailer Wet Seal handed over its Snapchat account to a 16-year-old blogger for two days, resul=ng in 9,000 new followers and 6,000 views of the story. </p><p>3 </p><p>Aka Account Takeover </p></li><li><p>Businesses Using Snapchat B2B </p><p> B2C </p></li><li><p>!Gary Vaynerchuk !Brian Fanzo !Mark Suster !Jay Baer !Ted Rubin !Carlos Gil </p><p>Entrepreneurs Using Snapchat </p></li><li><p>SoWhere do I begin? </p><p>1. Download app Apple &amp; Android </p><p>2. Create profile 3. Share your Snapcode 4. Follow brands and friends 5. Start Snapping! </p></li><li><p>Where to find followers </p><p> Find people in your industry Find B2B and/or B2C </p><p>ghostcodes </p></li><li><p>How To Create an Audience On Snapchat </p><p> Add Nearby Add from Contacts </p><p> Online Searches Entrepreneurs on Snapchat Medical accounts on Snapchat Sports and Snapchat Foodie, Fitness, Retailers on Snapchat Search for fun events, i.e. Dayton snap scavenger hunt </p><p> Other social plaEorms </p></li><li><p>#ChatSnap </p><p> Increase followers Ideas, engaging, learning, connec=ng </p></li><li><p>What are GhostCodes? </p><p>wilsonrebrand </p><p> Once you create your profile, you can access your GhostCode online and download Use to communicate on other plaEorms your presence on Snapchat Simply Snap from Snapchat or take a photo and Add by Snapcode to add friends Unique iden=fier to your profile same concept as QR Codes </p></li><li><p>Why consider Snapchat? Transparency, authen=c Behind-the-scenes, differen=a=on Live, real, vulnerable; brands voice Engagement, audience Time sensi=ve, spontaneous, delivery Build your brand on a different plaEorm in a different way (lenses, ads, filters) </p></li><li><p>Integrate Snapchat into Your MarkeFng Strategy </p></li><li><p>Snapchat AnalyFcs 1. Currently </p><p>available for paid ads, lenses and filters </p><p>2. Snaply=cs in 2017 3. Open rates, </p><p>views, average # of screen shots, # followers, comple=on rate </p></li><li><p>How to Leverage Snapchat </p><p>1. Redirect audience, repeat simple URLs 2. Plan it out, but keep it unscripted 3. Let someone/influencer take over your account 4. Provide exclusive access 5. Sponsor a filter 6. Host contests and give-aways </p></li><li><p>5 Tips to get started </p><p>1. Iden=fy your audience 2. Create profile and images 3. Have a Snap communica=on plan 4. A few story ideas 5. Have fun! </p></li><li><p>Best PracFces Be consistent Respond to all messages text or video Present one thing of worth, i.e. =p, discount, etc. Use Snap op=ons like filters, lenses, emojis and </p><p>Bitmojis! Use different plaEorms to promote presence Look at exis=ng B2C and B2B examples for inspira=on </p><p>and ideas Keep your audience in mind! They are your buyers </p><p>what do they need? </p></li><li><p>Snap Challenge! </p><p>1. Snap a photo with your brands logo 2. Screenshot and Tweet @WilsonRebrand a </p><p>Snap from your story 3. Ill RT with a S/O AND send you 3 content </p><p>ideas specific to your business/industry to help you get started. </p></li><li><p>Vicki ONeill WILSON rebranding voneill@wilsonrebranding.com o) 937.291.4899 m) 513.593.1195 </p><p>wilsonrebrand </p><p>Snap or screenshot to add by Snapcode </p><p>OR </p><p>Add by username </p><p>Thank you! </p><p>FOR CONTENT IDEAS! </p></li></ul>