branding in the era of storytelling
TRANSCRIPT
Branding in the Era of Storytelling
“Victory is for those who dare to jump in”
What’s on the menu?
• Branding
• Storytelling
BrandingFind your enemy
Nike = Lethargy
Dove = Conformity
Who is our enemy?
Storytelling
“A lot of content marketing is thinly veiled advertising”
“Brands are now publishers and consumers are distributors”
“Our brains are organized on narrative”
“You remember your own stories way more than stories you're told”
“You can't just buy scale. You have to create content that people will share”
'If a content has an emotional connection the success will follow'
"The stuff that goes viral is the stuff that's authentic”
“There is an insatiable appetite for authentic content in an ‘always on
world”
Closing thought...
“Marketing today can’t be effective without media, creativity & technology brought together”
Want to learn more about the content behind the slides?
Click on on the link below:
http://incito.syedabdulkarim.com/2013/08/brand-storytelling/