How Can “Pinning” Help My Business

Blane Warrene

&

Caitlin Zucal

Who We AreBlane Warrene - @blano

Co-founder and CEO at Arkovi, Blane is a financial services industry veteran and an alumni of CBIZ, ING & Pacific Life.

Caitlin Zucal - @caitlin_zucalArkovi’s Marketing Coordinator and a Pinterest ‘pinja’ – she is also a graduate of the Ohio State University with a degree in Public Relations. She also misses Orlando after a world-class internship at Disney.

What is the Big Deal?• Pinterest launch: 2010 (now 10 million

+)

• 1/3 Pinterest users: $100k or better annual household income; 70% women

• Refers more traffic than LinkedIn, Google+ and YouTube...COMBINED

• Average time on site - 15.8 minutes (vs. Facebook 12.1 minutes)

Sources: comScore, Tech Crunch, Shareaholic Blog

Why Is Pinterest Popular?

• Visually driven - emotional triggers

• Low barrier to entry - no ‘lingo’ or limits

• One click to ‘Pin’ image, video, link

• One click to Like, Share and comment

How Pinterest Works

Pinterest Pros

• Can share the public & behind the scenes persona of your firm & team

• Each Pin (& re-Pin) is additional link to web site; contributes to search rankings

• 2/3 of Pinterest users integrate Facebook (also one-click)

• 100% visually driven

Found on Search

• Like Twitter and other social networks:

• Pinterest organically drips into search results

Pinterest Cons

• Experiencing copyright concerns as Facebook and YouTube have

• Critical mass not reached yet (i.e. unlike Facebook or YouTube)

• Entanglement potential for compliance

How to Get Started

One Two Three Four

Add to Policy Determine Topics Editorial Calendar Comply

Consider it like Facebook &

Twitter

Think about your firm “voice”

Ideas: Events, Seasonal topics & outreach

Archive it!

How do you ‘pin’?• From web browser - “Pin It” button

• From iPhone - via app (uses Photo Stream)

• - Interesting article

• - Book or product you like

• - Photo(s) you took

• - Brand or Cause you support

Compliance

• Bio & Logo = static content

• Consider ‘pins’ like tweets

• Comments cannot be blocked

• Pins can be deleted (if required)

• Think about integrations

Tech Tips

• You can control what goes to Facebook and/or Twitter (if at all)

• You can control if search engines index

• You can delete account with one click

• You can prevent images on your site from being ‘pinned’

Brands Emerging

• Allstate

• CNBC

• Pacific Life

• Scottrade

• TD Ameritrade

• Thomson Reuters

More Pinterest Info

1.http://bit.ly/pinitnow (on Investment Writing blog - Susan Weiner)

2.http://blog.pinterest.com

3.https://pinterest.com/arkovi/

Who Is Arkovi?

• Social Media Archiving built for Financial Services in 2009

• Working with more than 200 companies in US, Canada & UK

• Support for:

• Facebook, LinkedIn, Twitter, YouTube, Blogs, Websites & more (including Pinterest!)

• www.arkovi.com / 866-222-2334 / @arkovibackups