CompanyProfileLeading HospitalityOnline communication& Marketing

ABOUT USA door to a different continuum

With more than 10 years experience

Positioner is an industry leader in

providing outstanding online &

offline communication for the

luxury & travel industry.

Our objective is to position your

product so sharply that it becomes

top-of-mind when your target group

thinks about your category. We do

that. We do it with creativity,

passion, enthusiasm,

professionalism, surprising

concepts, ever-fresh ideas, and an

inimitable style tailored to each

individual project.

Headquartered in the sunny Ticino

where people still master the art of

stress-resistant relaxation, our team

combines Swiss precision with

Mediterranean flair and German

functionality. Our focus is on class,

style, and taste. Our ambition is to

capture site visitors and to entice

them to explore your exclusive

world.

The assets we provide are

timelessness, simplicity,

functionality, and innovation.

www.positioner.com

Some hotels just provide accommodation. Comfortable, clean, and nondescript. And there are hotels that make people feel at home. With an outstanding atmosphere and a refined touch. Those are the special ones we are dedicated to. Daniele BiandaCreative Director & Owner, Positioner

PHILOSOPHY

We know how to communicate with

luxury-seeking targets groups: they

respond to persuasive ideas, brilliant

imagery and ingenious

communication ideas.

We analyze and developed the site’s

results, optimize its integrations,

image, technology and marketing

strategy.

Positioner build lasting relationships

with their customers by establishing

a communication strategy

developed with the aim to achieve

measurable results.

CLIENTS

Roma

L

SERVICES

We craft custom communication

solutions that integrate your unique

business processes with easy-to-use

tools.

Brand positioningCorporate imageWebsite developmentOnline MarketingCopywriting & PhotographyAnalysis

ONLINEBOOKING

IDS GDS

REPUTATIONMANAGEMENT(REVIEW)

SEOEMAILMARKETING

PPCSOCIALMARKETING

ONLINE PR

HOTELWEBSITE

REVENUEMANAGEMENTSTRATEGY

BY POSITIONER

CASE STUDIES

Villa d’EsteVilla la Massavilladeste.com

villalamassa.com

ClientVilla d'Este is one of the most

charming and iconic hotels in the

world. Located in a beautiful bend of

the lake of Como is no doubt elegant

and rich of charme.

SolutionVilla d'Este fullscreen website allows

the use of big and expressive

pictures, which gives to the online

visitors the chance to see exactly

where they are going to stay. The

structure of the website is very

modern and the elegance of Villa

d'Este is palpable right through the

site.

ResultsPositioner's strategy and design

meant a 50% growth in website

visits and a 40% increase of the time

users spend on the website.

The CambrianAdelbodenthecambrianadelboden.com

ClientSituated amid the pristine scenery of

the Swiss Alps, and with stunning

mountain views in every direction,

The Cambrian offers the kind of

location that tense desk huggers the

world over spend their days

dreaming about.

SolutionA personalized website

with�effective�online marketing

strategies.�It is a personalized service

which develops a synergy between

Positioner and the customer,�that

continues to develop over time.

ResultsThe marketing strategies confirmed

Business Online Revenue increased

by 100% the first 6 months and a

200% increase of the website visits.

<Newsletter(Email marketing)

Website

Flickr (Photos)Channel

TripAdvisorBusiness Listing

Google Local Business

Youtube (Video)Channel

Jagdhof Glashütte jagdhof-glashuette.de

ClientSpecial hotels express perceptible

finesse. The Jagdhof Glashütte is the

place where you feel like home away

from home, in the magnificent

Relais et Châteaux style.

SolutionAn upscale design with integrated

marketing strategies and innovative

technology. New pictures had to be

taken in order to express Jagdhof

Glashütte at its best. An impactful

design to build branding &

recognition.

ResultsAfter the website's redesign and the

change of strategy, Jagdhof

Glashütte appeared in the Top #5

Search Engine position. Both website

visits and time spent on the website

increased by 60%.

Hotel Guarda Golfhotelguardagolf.com

ClientThis new and innovative five star

hotel, fashioned in a modern yet

characteristic alpine style, reveals a

unique concept and philosophy.

A new Swiss Alps retreat, with cozy

atmosphere and personalized

service.

SolutionPositioner planned strategically the

launch of Guarda Golf's website in

two phases: first the pre-site whose

goal was to promote the hotel and to

start gathering future clients; then,

once the hotel opened, the official

website.�

ResultsThe official hotel opening has been a

great success. The websites went

from 0 to 8'000 visits per month.

Print DesignTesto ......

ONLINECONCIERGE

IntroductionThe “Online Concierge” is a

personalized service contract and

involves Positioner and the customer

to evolve over the time together.

When Positioner assumes the role of

your online concierge, we become

your 2nd hand for all your online

marketing strategies; Positioner

analyzes the market and suggests all

the actions to take to maintain great

visibility, profitability & revenue.

As a Positioner client, you are our

guest, and we discreetly take care of

things in the background to assure

your well-being and to safeguard

your interests.

Return on Investment The only way to guarantee success is

to measure the results of your

efforts. When Positioner assumes

the role of your online concierge, we

design and implement tailor-made

tools and reports that measure your

online marketing results every day

of the year.

Our goal is to separate lookers from

bookers.

“We realize that the true measure of

your site's success is the number of

reservations it generates”.

PHOTO&VIDEO

Online and interactive media

demand for ad hoc created high-

quality photography.

We select the most experienced

photographers to offer you

a professional and outstanding

service.

Our photographers are all

experienced in hotel and

architectural photography.

Their goal lays in catching the very

essence �of your hotel transforming

it in unforgettable images.�

EyePhotos

Capanna San Gottardo

Hotel Internazionale, Bellinzona

Photos

Hotel Lugano Dante, Lugano

ChrisPhotos

Tschuggen Grand Hotel, Arosa

Photos

Trois Rois, Basel

Photos

Kronenhof, Pontresina

SolPhotos

Maradiva, Mauritius

Photos

Le Sirenuse, Positano

CONTACT Our reception desk looks forward to welcoming you.

Positioner SA

Centro Monda 3

6528 Camorino

Switzerland

phone +41 91 840 92 40

fax +41 91 840 92 41

info@positioner.com