building support through storytelling
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DESCRIPTIONYour organization’s story is your most valuable asset. Your story can inspire action and create change. In addition, non-profits that tell compelling stories tend to raise the most funds. During this presentation we covered a variety of topics to help non-profit organizations to tell their story through social media means. Topics included: - Why storytelling - Creating a plan - Conveying the story with pictures - Video storytelling checklist - Case studies/examples - Resources
Livingston_Building Support through Storytelling Deck_Sept12.pptx
Build Support for Employee Volunteer Programs via Storytelling
Becky Livingston President & CEO
Royal Apple Marketing September 2012
2012 Royal Apple Marketing
My Story Social media advocate, author, trainer,
speaker, and practitioner Big dog lover Small business consultant Daily user of LinkedIn,
Facebook, Twitter, G+, Pinterest, & Hootsuite
Marketing pro and Tech enthusiast
Why storytelling? Stories increase loyalty Good stories are spread Good stories have conflict True, but hard-to-believe, odd or unexpected
events Acts of heroism Emotional, funny, innovative, provocative
Ask the question, Would I share this story with others?
Create a Plan Self assessment Whats your story? How does storytelling fit into the Strategic
Plan? Who are we trying to reach? What change to do we want to see? How do we measure success? Who are our storytellers? How do we get the word out?
Journalisms 5 Ws to Help You Who your characters What what happened When sequence of events Where specific scene or
setting Why the motivation of
the characters How how it happened
5 Questions People Ask 1. What do other people think about this
organization? 2. Are people here like me? 3. Does this work? 4. What difference can I make? 5. May I come along?
Get to the Heart of it Know your point Nail your plot Have a big theme, but a small scale
The human experience = a universal feeling, emotion, or truth that resonates with us all.
Convey the Story w/ Pictures Create the visual story Use it in public outreach, website, blog,
social media, annual report, email, etc. Enter contests like: DoGooder Awards TechSoup Storytelling Challenge The Current Cause
Video Storytelling Checklist Purpose Measurement Distribution How Preparation Video Planning Timing Permission
Shooting Organize Details Editing Copyright Dissemination
Examples / Case Studies
Deer Lake Strawberry Festival
Listing of services
Call to action!
Super Tuesday Invisible Children
Share Our Strength
Stories dont have to be long in fact shorter is probably better.
Stories tell of challenges confronted, a turning point that can emotionally draw in the reader, and an ending that provides lessons learned, results attained, and a clear path forward.
Reed Dewey, Volunteer Frontier
Connect with Royal Apple Marketing @RoyalAppleMkgt / @BMLiving
Resources Bowden 2 Bowden Blog http://bowden2bowden.wordpress.com/2012/09/06/stories-can-
build-a-brand-image/ Storytelling tips from Roy Peter Clark & Shelter Box http://www.atlargeinc.com/blog/
2012/03/02/storytelling-tips-from-roy-peter-clark-shelterbox/ Volunteer Stars Engagement Report 2012 http://www.volunteerfrontier.com/volunteer-
engagement-stars.html From Business Case to Storytelling: Bringing Voluteer Engagement Out of the Shadows
How to get to the Heart of Your Story http://www.nonprofitmarketingblog.com/site/how_to_get_to_the_heart_of_your_story
Nonprofit Storytelling Tips From the Experts http://www.causevox.com/blog/2012/04/17/nonprofit-storytelling-tips-from-the-experts/
Keep Your Eyes Open: Visual Storytelling for Nonprofits http://blogs.volunteermatch.org/engagingvolunteers/2012/04/02/keep-your-eyes-open-visual-storytelling-for-nonprofits/
Video Storytellling Checklist http://www.socialbrite.org/2010/07/15/visual-storytelling-checklist/
A Roundup of Resources for Grass Roots Media Makers http://www.socialbrite.org/sharing-center/media/
19 Best Non-Profit Websites http://socialdriver.com/2012/05/19-best-non-profit-websites-and-why-theyre-awesome/
5 Questions Non Profits Should Answer with Stories http://www.nonprofitmarketingguide.com/blog/2008/04/18/five-questions-nonprofits-should-answer-with-stories/
Storytelling 2.0: Why Nonprofits Need to Tell Stories http://www.socialbrite.org/2011/08/24/storytelling-2-0-why-nonprofits-need-to-tell-stories/