building support through storytelling

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Your organization’s story is your most valuable asset. Your story can inspire action and create change. In addition, non-profits that tell compelling stories tend to raise the most funds. During this presentation we covered a variety of topics to help non-profit organizations to tell their story through social media means. Topics included: - Why storytelling - Creating a plan - Conveying the story with pictures - Video storytelling checklist - Case studies/examples - Resources

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Livingston_Building Support through Storytelling Deck_Sept12.pptx

Build Support for Employee Volunteer Programs via Storytelling

Becky Livingston President & CEO

Royal Apple Marketing September 2012

2012 Royal Apple Marketing

My Story Social media advocate, author, trainer,

speaker, and practitioner Big dog lover Small business consultant Daily user of LinkedIn,

Facebook, Twitter, G+, Pinterest, & Hootsuite

Marketing pro and Tech enthusiast

Why storytelling? Stories increase loyalty Good stories are spread Good stories have conflict True, but hard-to-believe, odd or unexpected

events Acts of heroism Emotional, funny, innovative, provocative

Ask the question, Would I share this story with others?

Create a Plan Self assessment Whats your story? How does storytelling fit into the Strategic

Plan? Who are we trying to reach? What change to do we want to see? How do we measure success? Who are our storytellers? How do we get the word out?

Journalisms 5 Ws to Help You Who your characters What what happened When sequence of events Where specific scene or

setting Why the motivation of

the characters How how it happened

5 Questions People Ask 1. What do other people think about this

organization? 2. Are people here like me? 3. Does this work? 4. What difference can I make? 5. May I come along?

Get to the Heart of it Know your point Nail your plot Have a big theme, but a small scale

The human experience = a universal feeling, emotion, or truth that resonates with us all.

Convey the Story w/ Pictures Create the visual story Use it in public outreach, website, blog,

social media, annual report, email, etc. Enter contests like: DoGooder Awards TechSoup Storytelling Challenge The Current Cause

Video Storytelling Checklist Purpose Measurement Distribution How Preparation Video Planning Timing Permission

Shooting Organize Details Editing Copyright Dissemination

Examples / Case Studies

Deer Lake Strawberry Festival

Sharing feature

Listing of services

Call to action!

The what?

Super Tuesday Invisible Children

Share Our Strength

Stories dont have to be long in fact shorter is probably better.

Stories tell of challenges confronted, a turning point that can emotionally draw in the reader, and an ending that provides lessons learned, results attained, and a clear path forward.

Reed Dewey, Volunteer Frontier

Connect with Royal Apple Marketing @RoyalAppleMkgt / @BMLiving

Resources Bowden 2 Bowden Blog http://bowden2bowden.wordpress.com/2012/09/06/stories-can-

build-a-brand-image/ Storytelling tips from Roy Peter Clark & Shelter Box http://www.atlargeinc.com/blog/

2012/03/02/storytelling-tips-from-roy-peter-clark-shelterbox/ Volunteer Stars Engagement Report 2012 http://www.volunteerfrontier.com/volunteer-

engagement-stars.html From Business Case to Storytelling: Bringing Voluteer Engagement Out of the Shadows

http://blogs.volunteermatch.org/engagingvolunteers/2012/05/22/from-business-case-to-storytelling-bringing-volunteer-engagement-out-of-the-shadows/

How to get to the Heart of Your Story http://www.nonprofitmarketingblog.com/site/how_to_get_to_the_heart_of_your_story

Nonprofit Storytelling Tips From the Experts http://www.causevox.com/blog/2012/04/17/nonprofit-storytelling-tips-from-the-experts/

Keep Your Eyes Open: Visual Storytelling for Nonprofits http://blogs.volunteermatch.org/engagingvolunteers/2012/04/02/keep-your-eyes-open-visual-storytelling-for-nonprofits/

Video Storytellling Checklist http://www.socialbrite.org/2010/07/15/visual-storytelling-checklist/

A Roundup of Resources for Grass Roots Media Makers http://www.socialbrite.org/sharing-center/media/

19 Best Non-Profit Websites http://socialdriver.com/2012/05/19-best-non-profit-websites-and-why-theyre-awesome/

5 Questions Non Profits Should Answer with Stories http://www.nonprofitmarketingguide.com/blog/2008/04/18/five-questions-nonprofits-should-answer-with-stories/

Storytelling 2.0: Why Nonprofits Need to Tell Stories http://www.socialbrite.org/2011/08/24/storytelling-2-0-why-nonprofits-need-to-tell-stories/

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