business blueprint: how to sell ithemes products and services to your clients
TRANSCRIPT
Business BlueprintAn iThemes Special Presentation
Is this truly a business for you?
Remember this Number!
350
BackupBuddy - Monetized
$75 - $150 / month
Providing a Backup Service (Piece of Mind Package)
Remove need for additional Dev Servers
Migration System
iThemes Security - Monetized
$75 - $150 / month
Providing a Security Service (Piece of Mind Package)
Health Checks for the System
Better Control of Users and System Usage
iThemes Exchange - Monetized
$2500+
If anything is going to go wrong with a site, its going to be an ecommerce site. (Murphys Law)
The moment a client says “ecommerce” - you need to be thinking 2x-3x current bid price.
iThemes Sync - Monetized
$35 - $75 / month
Monitoring Service (Piece of Mind Package)
Free up your dev time for better efficiency
Organize and prioritize
Mobile - Monetized
$250 - $500
Sometimes the site you build for a client just won’t work right with the responsive design. So, you whip out Mobile to create a mini-site that is served on specific devices.
Other items to monetize
● Frolic - Social Network objects● ThumbsUp - Community Voting● Builder & LoopBuddy● Training Ideas● Stash● Unbranded Tutorials
Twelve Clients a Year
One Time (upcharges) : $350 - $3500 per clientX12 clients
$4,200 - $42,000 MORE***
Residual (monthly) : $75 - $350 per clientx 12 clients = $900 - $4,200 / month
x 12 months = $10,800 - $50,400 MORE
What was that first number
$350
????Taking the low number ideas
$15,000 EXTRA a year
Recap
If for every client (1 client a month) you charge $350 more per bid contract… and $75/month in ongoing fees/maintenance/piece-of-mind packages….You will increase your bottom line by $15,000
So is $350 worth it?
Business as a Freelancer
1. Price your pricing for what YOU need to survive in business… not in response to what you see on Fiverr
2. Don’t undersell yourself. Keep your prices up and instead incentivize the package to close the deal.
Business as a Freelancer
3. Work with the tools that you know. It takes time, money, and energy when you need to learn a new tool. So maximize the long-tail of that investment.
4. Raising your bottom line and making your workflow more efficient will enable the growth of your business.
iThemes Toolkit
LASTCHANCE40