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7/31/2019 Business Communcation SLIDE

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MBA501 Effective English For BusinessCommunication


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COMPANY PROFILEWifang Securities Limited, a Brokerage House under Dhaka

Stock Exchange Limited, began its journey on the 03rd

March2006.

The Corporate Head Office is at Modhumita DSE Annex.Building, Room # 901 (8th Floor), 158 160 MotijheelCommercial Area, Dhaka 1000.

Now Wifang Securities Limited (WSL) is having eight branches in

4 districts.The list of Branch is given below:

Dilkusha

Mirpur

Banani

Gulshan

Uttara

Hobigonj

Moulvibazar

Sylhet


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COMPANY PROFILE

WSL conducts all types of brokerage activities as

per rule of Securities and Exchange Commission

and Dhaka Stock Exchange Limited. The core

business of the company comprises of Beneficiary

Owner (BO) Account opening, Share Trading and

Loan providing.


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COMPANY OVERALL ORGANGRAM

Managing Director

Chief Operating Officer (COO)

Senior Executive Officer (SEO)

Executive Officer (EO)

Senior Officer (SO)

Officer

Junior Officer (JO)

Assistant Officer (AO)


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SUPPORT SERVICESOF WIFANG SECURITIESLIMITED

IT Support Accounts & Finance

Central Operations Legal & Compliance

Support

Admin & HR Marketing Department


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FUNCTIONAL ORGANGRAM

ManagingDirector

TradingCustomer

ServiceCompliance

Accounts &Settlement

Payment &Receive

ShareSettlement

IT Support

ChiefOperating

Officer


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VARIOUS CHANNEL OFCOMMUNICATION IN WIFANG SEC.

Vertical Communication

Horizontal Communication

Formal Communication

Informal Communication

Internal Communication

Upward Communication

Downward Communication

External Communication

Personal Communication


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VERTICAL COMMUNICATION

Communication between managers and

subordinates is known as vertical communication. Such as Chief Operating Officer Communicate with

SEO of Account Dept for official purpose.

ChiefOperating

Officer

SEO(Trading)

SEO

(CustomerService)

SEO(Compliance)

SEO

(Accounts &Settlement)


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HORIZONTAL COMMUNICATION

Wifang most effective & successful communication is horizontal

communication.

It takes place between people who are at the same level in the

organization hierarchy or status

Such as SEO(Trading) Dept communicate with SEO(Account Dept)

Employee Employee


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FORMAL COMMUNICATION Formal Communication is the formal flow of communication that follows the

official chain of command.

Formal communication is the WSLs official channel or system ofcommunication. It includes communication sanctioned by company

management Such As Memos, Conference calls, Report presentation.

ManagingDirector

Chief OperatingOfficer

SeniorExecutiveOfficer Level

Executive OfficerLevel

Senior OfficerLevel

Officer Level


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INFORMAL COMMUNICATION Informal communication between Head of Department and Mid Level &

Entry Level employees.

It is effective & successful for sharing ideas & information as well as goodunderstanding & makes relation between all employees.

Such as email, instant messaging, face to face conversation.

Head OfDepartment

Manager

ExecutiveOfficer

Officer

AssistanceOfficer

JuniorOfficer

SeniorOfficer


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INTERNAL COMMUNICATION

Internal Communication means when communication

happens within the company. In Wifang Securities

Limited The following internal communication takesplace here:

Face to Face Communication

Telephone Communication

E-mail

Skype

Chatting

Oral Communication Written Communication

Weekly and monthly meeting


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INTERNALCOMMUNICATION

TelephoneCommunication

Weekly & MonthlyCommunication

Face to FaceCommunication

E-mail

Skype

Chatting Oral Communication

WrittenCommunication


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Accounts Department All Employee

Staff salary payment is an example of Internal Communication

Trade Modification is another Internal Communication

Trade ModificationAccounts &

Settlement

Department


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Customer ServiceDepartment

Accounts & SettlementDepartment

Customer Service Department passes the Account Information modificationrequest to the Accounts & Settlement Department

Trading Department informs any Network problem to the IT Service

Department

Trading DepartmentIT Service

Department


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Accounts & SettlementDepartment

Branch Office

Accounts & Settlement Department deals with Branch Offices regarding anyFinancial or Administrative mismatch

IT Support Department gives the requisition for procurement

IT Support Department

Accounts &

Settlement

Department


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UPWARD COMMUNICATION

Top Level

Mid LevelEntry Level

Upward communication consists of message from

subordinates to superiors.

Wifang

Securities Ltd. follow upward

communication process in the organization.

The entry level employees communicate to

the successively top level employees


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DOWNWARD COMMUNICATION

Downward communication occurs when information flows down from

superiors to subordinates.

Wifang Securities Ltd. follows downward communication process in the

organization.

The top level employees communicate to the successively entry level

employees Top Level

Mid Level

Entry Level


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EXTERNAL COMMUNICATION

External Communication is the exchange of

information between the organization and outside

individuals or groups.

Wifang Securities Ltd. follows the external

communication to make good relation with Clients,

Regulator body like Dhaka Stock Exchange,

Securities & Exchange Commission, Government

Agencies, Commercial Banks, Merchant Banks andother stakeholder


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EXTERNAL COMMUNICATION

Legal & ComplianceDepartment

Regulator Body

Communication with the Regulators are also an External Communication thatis done by the Legal & Compliance Department

Wifang Securities Ltd. is panel broker of three Merchant Banks. The communicationwith those is an external communication. Often the Accounts & Settlement Department

contacts with Merchant Banks

Accounts & SettlementMerchant Banks


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PERSONAL COMMUNICATION

Not all the communication that goes on in the company isoperational however; in fact, much of it is withoutpurpose as far as the company is concerned. Suchcommunication is classified as personal

They share the many events of daily work, like officerelated, customer dealings, trade, market condition andso on.

The employees also share their views and ideas ondifferent issues like transport service of company, foodquality of canteen, banking service of companys listed

bank


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ONLINE COMMUNICATION

Wifang Securities Ltd uses some Online

Communication for both Internal and External.These are as follows:

E-mail

Internet

Fax

Chat Room

Video Conferencing

Teleconferencing


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