design communcation (2009)

7/31/2019 Design Communcation (2009)

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Jhtoce

Dkbbxeodnzoke



Dkezhez

Zlot fkki zngit nfkxz lks zlh slkgh pvkdhtt ckhtoe zlh pvkmhdz " Jhtoce dkbbxeodnzoke% Zlot pvkmhdz akvdxtht ke zlh fntod hghbhezt ka jhtoce "jkzt' goeht' tlnpht nej dkbpktozoke%

>% Jkzt

6% Goeht

4% Tlnpht

:% Dkbpktozoke

8% Cvkxp Pvkmhdz



Jkzt



Shhi 6 " JkztDgntt Ndzoqozy



Shhi 6 " Jkzt

Vhthnvdl ! Zhtzoec =

Slnz O ehhjhj zk jk snt zk ihhp dvhnzoecjoaahvhez ioejt ka jkzt ! pxz hndl zyph ka jkzt kezk ne >‒| >‒ t~xnvh%Zk jhbketzvnzh keh ka zlh jhtoce pvoedopght

fy nvvnecoec zlh t~xnvht oe >0 vkst fydkgxbet' zlxt lkgjoec zlh fhtz >00 zyphtfy jkzt%

>tz lkbh nttocebhez " Nvvnecoec ka jkzt



Shhi 6 " Jkzt

Bkqoec zlh txnvht nvkxej nej h|pgkvoec zlh nvvnecbhez tk zlnz zlh dkbpktozoke anggt oezk keh ka zlh jhtoce pvoedopght%



Shhi 6 " Jkzt



Shhi 6 " Jkzt 6ej lkbh nttocebhez " N4 jvnsoec ,Qhvtoke >/

Oe andz'zlot jvnsoec ot ekz N4 to}h fhdnxthO botxejhvtzkkj zlh oetzvxdzoket% Zlhvhakvh'

zlh jvnsoec gkkit oedkbpghzh% Bkvhkqhv' zlh dkezvntz ka zlh jvnsoec ot ekz tzvkechekxcl nej zlh jkzt nvh pvhzzy xcgy%



Shhi 6 " Jkzt Fnthj ke zlh dkbbhezt coqhe fy by zxzkv' Ojvhs nekzlhv N4 jvnsoec%

Qhvtoke 6,eng skvi/



Shhi 6 " Jkzt

Zlh fhtz nvvnecbhez ka >00 jkzt " eng skvi



Goeht



Shhi 4 " Goeht,Tkbh ekzht nfkxz goeht/

>%Goeht dne fh dvhnzhj oe bney snyt' njjozoke'txfzvndzoke' akgjoec' hzd' goih jkzt%

6%Goeh dne fh thhe nz zlh mkoeoec ka zsk andht%4%Zlhvh nvh hbkzokeng goeht= Vncchj' dxvqoec'

zhvvkv' zxvfxghez hbkzoket%:%Zlhvh nvh tbkkzl nej jhgodnzh goeht' tybfkgodgoeht% Dkezkxv goeht nvh xthj zk jheh akvbt%

8%Pnvngghg goeht ,Lnzdloect/ nej oezhvthdzoec pnvngghg goeht ,dvktt lnzdloec/ nvh xthj oe bkj"hgoec%1%Slhe goeht nvh fhez kv zsotzhj' zlhy dne ngtkfhdkbh akvbt%

3%Dghnv nej tobpgh goeht nvh xthj oe jvnsoect' zk vhejhv n tkgoj cxvh oe n xaay jvhtt%

Goeht nvh nppgohj ke jhtoce nt pnzzhve' zh|zxvh%<%Goclz fhnbt nvh qhvy haahdzoqh% ?%Zlhvh nvh gkzt ka goeht oe zlh enzxvh' zlhy nvh

nvkxej xt hqhvyslhvh% >0%Goeht nt jovhdzoke nej hbplntot% Goeht dne fh akvbhj fy zypht% Goeht nvh xthj nt zlh htthezong

hghbhez ke tkbh pvkjxdzt% >>%Zlh bhneoect ka zlh yhggks goeht sh thh hqhvyjny dne qnvy avkb pvkzhdzoke zk tnahzy' ek gkozhv"oec' dnxzoke' joqojhejt' hzd%

>6%Goeht dvhnzh tphhj' jovhdzoket' bkqhbhezt' zh|zxvht' akvdh' vlyzlb' cvnjnzoke' ekoth' bxtod'tzobxgnzoke%

>4%Goeht dne nbpgoay% Fvkihe goeht dvhnzh bkqh"bhez' zlhy dvhnzh jkzt oe bkqhbhezt%

>:%Goeht lnqh tzvheczl% Goeht dvhnzh zh|zxvht zlnzfhdkbh pnzzhve' nej zlot pnzzhve dvhnzht zlh vhp"hzozoke ka n bkqhbhez%

>8%Goeht dvhnzh zh|zxvht nej zh|zxvht fhdkbh akvbt% >1%Zlodi nej zloe goeht dkbfoehj zk dvhnzh jhpzl

nej qkgxbh% >3%Goeht nvh hqhvyslhvh% ><%Goeht nvh xthj zk jheh zlh nzbktplhvh ka ntpndh%



Shhi 4 " GoehtH|pvhttoqh Goeh=

Jotdkqhv zlh h|pvhttoqhehtt ka goeh zlvkxcl ykxv kse jvnsoec%Xtoec n qnvohzy ka bhjon' zkkgt' nej zhdleo~xht'jvns goeht nej+kv cvkxpt ka goeht zlnz vhtpkej zk

zlh jheozoke ka zlh akggksoec gotz ka skvjt= ,Zvynz ghntz zhe ka zlhb/… necvy … mncchj … avncogh … fkgj … jyenbod … lh"vkod

Zhdleo~xht=Dkezkxv — qnvy goeh shoclz sozloe zlh txfmhdznej zvy zk dvhnzh ne oggxtoke ka bntt% Kxzgoeh —xth kegy keh shoclz kv zlodiehtt ka goeh% Jvns

zlh txfmhdz oe zlh tzygh ka n dkezhbpkvnvy kv lot"

zkvod nvzotz kv jhtocehv% Jvns zlh txfmhdz xtoeckegy qhvzodng goeht ,qnvy zlh shoclz ka goeh kv ekz/%

Jvns zlh txfmhdz xtoec kegy zvonecght' dovdght't~xnvht' nej vhdznecght ka keh goeh shoclz%

Nttocebhez >= Pvhpnvh eoeh dxfht slodl ahnzxvh 8: joaahvhez zypht ka h|pvhttoqh goeht% Zlh fhcoeoec nej zlhhejoec ka hndl tojh ka zlh dxfh tlkxgj lnqh nz

ghntz keh goeh zkxdloec zlh bojjgh ka zlh zkp nej zlh fkzzkb hjcht tk zlnz oz dne ‗dkeehdz‒ sozl zlhgoeh,t/ ke zlh njmndhez dxfh%

Zlh skvi ot ke zlh eh|z pnch%



Shhi 4 " GoehtDxfh >



Shhi 4 " GoehtDxfh 6



Shhi 4 " GoehtDxfh :



Shhi 4 " GoehtDxfh <



Shhi 4 " GoehtDxfh ?



Shhi 4 " Goeht

Zlhth nvh ndzxnggy zlh skvi ka anogxvh fhdnxth zlhy nvh tlnpht ekzgoeht% O ckz dkeaxthj sozl bhneoect ka ‗goeht‒ nej ‗tlnpht‒%

Dkbbhezt coqhe fy zlh zxzkv= >/ tkbh ka zlh dxfht nvh ekz ‗dkeehdzhj‒' tk zlhy lnqh ek vhgnzoketlopt fhzshhe zlhb

6/ zkk bney tlnpht' zlot tlkst zlnz O jke‟z lnqh bxdl xejhvtznejoec nfkxz ‗goeht‒ ! ‗tlnpht‒

Nt n vhtxgz' O vhjvhs tkbh ka zlh dxfht' slodl nvh dxfh3' < nej ?%



Shhi 4 " Goeht Plkzkcvnplod jkdxbheznzoke ke dkbfoenzoke ka dxfht



Shhi 4 " Goeht



Shhi 4 " GoehtH|zvn ndzoqozy=O dlkth zlh fhtz to| goeht O dvhnzhj nej pxz zlhb ngg

ke keh toecgh dxfh%



Shhi 4 " Goeht Tkbh pvndzodh ke goeht=



Shhi 4 " Goeht Nttocebhez 6= Tihzdloec sozl goeht= H|pvhttoqh vhpvhtheznzoket sozl goeht oe fgndi nej slozh% Pvkjxdh 8 pohdht ka jvnsoect oe joaahvhez zhdleo~xht%



Shhi 4 " Goeht



Shhi 4 " GoehtDkbbhezt coqhe fy zlh zxzkv=

Toedh zlh fndicvkxejt ka hndl jvnsoec nvhtobognv' tk zlh ‗h|pvhttoket‒ ka zlh zvhht nvh ekzkxztznejoec%



Tlnpht



Shhi : " Tlnpht Nttocebhez >=Znih zshezy plkzkcvnplt ke ‗Toglkxhzzht‒% Zlhytlkxgj dkqhv ngg ioejt ka tlnpht%

Zlhth nvh zlh kvocoeng skvi% Fxz tkbh ka zlhbjke‟z bhnez zk fh ‗tlnpht‒ ,toglkxhzzht oe vhjdovdght/%

Fh vhboejhj slhe znioec plkzkt=-enzxvng tlnph-chkbnzvod tlnph-nftzvndz tlnph-eke " kfmhdzoqh tlnph-kvcneod tlnph



Shhi : " Tlnpht Pvhtheznzoke ka nttocebhezt ke ‗Toglkxhzzht‒ !tkbh ka zlh kzlhvt‟ skvi=



Shhi : " Tlnpht Tkbh pvndzodh ke tlnpht=



Shhi : " Tlnpht Nttocebhez 6= N4 jvnsoec sozl tlnpht

Zlhth nvh zlh skvi ka anogxvh=Oz gkkit goih ‗jkzt‒ bkvh zlne ‗tlnpht‒%

Oz lnt zkk bney ‗goeht‒' jkhte‟z thhb zk fh njvnsoec ke tlnpht%



Shhi : " Tlnpht

Aoeng skvi

Dkbbhezt coqhe fy zlh zxzkv= Toedh zlh fvoclzehtt nej dkezvntz ka zlh fnc nvh ekz tzvkec hekxcl' tk zlh jvnsoec ka fnc jkhte‟zgkki vhng%



Dkbpktozoke



Shhi 8 " Dkbpktozoke

Pvhtheznzoke ka nttocebhezt ke “Dkbpktozoke‟=

4 thzt ka plkzkt ehhjhj zk fh znihe' hndl dkeznoe >0 obncht' zk jhtdvofh+envvnzh=

>% n gkdnzoke 6% n tobpgh oedojhez ,n tobpgh tzkvy ka slnz lnjlnpphehj/4% n pvkdhtt ka skvi



Shhi 8 " Dkbpktozoke By Skvi= Gkdnzoke

T z n v z

Eh|z pnch%%%



Shhi 8 " Dkbpktozoke , d k ez o ex hj /

Zlh Hej



Shhi 8 " Dkbpktozoke By Skvi= Lks zk%%%

Tznvz

E h|z p nch%%%



Shhi 8 " Dkbpktozoke By Skvi= Hqhez ,qhvtoke >/




Oe andz' qhvtoke > ot ekz ckkjfhdnxth zlh plkzkt jke‟z lnqh‗vhgnzoketlopt‒ sozl hndl

kzlhv' tk zlh ‗tzkvy‒ dne‟z fhbnjh xp% Zlxt' O zkki nekzl"hv thvoht ka plkzkt%"



Shhi 8 " Dkbpktozoke By Skvi= Hqhez ,eng qhvtoke/

T z nv z

E h | z

p n c

h % % %

,



Shhi 8 " Dkbpktozoke , d k ez o ex hj /

Z l h H e j



Shhi 8 " Dkbpktozoke Nttocebhez 6=Xtoec ‗Lks zk%%%‒ plkzkt zk jvns n tzkvy fknvj

xtoec ngg jkz' goeh' nej tlnph hghbhezt%

Nt O botxejhvtzkkj zlh oetzvxdzoket ka zlh nt"tocebhez' O pxz zlh akdxt ke ‗hbkzoket‒ bkvh

zlne ‗dkbpktozoke‒' tk tkbh ka zlh skvi ehhjhj zkfh vhjvnse%

Skvi ka anogxvh=



Shhi 8 " Dkbpktozoke Aoeng skvi=

o o




o o




Nt zlh jvnsoect‟ dkbpktozoket tlkxgj fnth ke zlh vhng plkzkt' O ehhj zk lnqh obpvkqhbhezt ke zlhjvnsoect' fxz nz ghntz zlh ehs jvnsoect nvh bkvh ‗vhntkenfgh‒ zlne zlh kvocoeng kehdh%



Cvkxp Pvkmhdz

m



Shhi 1 " Cvkxp PvkmhdzZlh gntz nttocebhez ka zlh dkxvth snt jkoec ncvkxp pvkmhdz% By cvkxp joj n vhthnvdl ke lks h|"

lofozoke nej dnbpnoce pktzhvt xth goeht ,keh ka zlh jhtoce hghbhezt/ nt pnvz ka zlhvh jhtoce%

Aovtz' O joj tkbh chehvng vhthnvdl%



Zlhe nt zlhvh nvh joaahvhez zypht ka goeht sh



Zlhe' nt zlhvh nvh joaahvhez zypht ka goeht' shcvkxphj zlh goeht nddkvjoec zk vhphzozoke ! phv"tphdzoqh' vnjonzoke ! tybbhzvy' jovhdzoke !bkqhbhez%O joj zlh pnvz jovhdzoke' nej O akxej tkbh h|lofo"

zoke ! dnbpnoce pktzhvt xtoec jovhdzoke ka goeht zk pvhthez zlh ojhnt%



Dkbbhezt coqhe fy zxzkv= Tlh tnoj zlnz oe chehvng' kxv pvhtheznzoke sntkiny' fxz sh pxz kxv akdxt zkk bxdl ke slnz

pktzhv ot nej ozt nppgodnzoket% Sh tlkxgj akxdxtbkvh ke lks zlh goeht oezhvndz sozl h|lofozoke !dnbpnoce pktzhvt zk pvhthez zlh ojhnt nej zlh jh"toce%

Thga hqng nzo hp z



Thga " hqngxnzoke vhpkvzSlhe O vtz tzxjohj zlot txfmhdz' O zlkxclz oz snt mxtz tkbhzloec nfkxz fntod jhtoce pvoedopght% Lkshqhv' oz snt ekz nt hnty nt O zloei% Toedh O snt n Tdo"

hedh tzxjhez slhe O snt oe thdkejnvy tdlkkg' O lnj ekz tzxjohj neyzloec nfkxz Nvzt nej Jhtoce fhakvh% Zlhvhakvh nz zlh fhcoeeoec' oz ot n foz joadxgz akv bh zk

ihhp xp sozl zlh ghttket% O zvy zk ej tkbh vhahvhedh fkkit vhdkbbhejhj fy zlh zxzkvt zk ghnve bkvh nfkxz slnz jhtoce ot' nej zk anbogonv bythga sozl zlh zkpodt

ka hndl shhi%

Zlh vtz zkpod znxclz ot jkzt% Oe andz' zlnz snt zlh vtz zobh O lhnvj nfkxz jhtoce pvoedopght nej jhtoce hghbhezt% O snt n foz dkeaxthj fhdnxth O lnj

ekz ghnvez nfkxz jhtoce"vhgnzhj zloect fhakvh% Nej O lnqh ngvhnjy tznvzhj skvvyoec nfkxz by tzxjoht oe zlot dkxvth% Fxz O zloei O dne chz zlvkxcl zlh vhtz ka oz'

zlkxcl O ieks oz sogg fh n lnvj zobh% Zlh vtz nttocebhez nfkxz jkzt snt dvhnzoec >00 jkzt nej bnioec zlh fhtz nvvnechbhez xtoec zlkth jkzt% Aoenggy O xthj

‗dkezvntz‒,keh ka zlh jhtoce pvoedopght/ zk nvvnech by jkzt' ngzlkxcl oz snt ekz n qhvy tphdong nvvnechbhez ka jkzt' O zloei slnz O joj snt kiny% O zloei zlh

pvkfghb snt zlh N4 jvnsoec% Zlh gntz zobh zlnz O pvkjxdhj jvnsoect snt zlh zobh slhe O snt n A%4 tzxjhez oe Qotxng Nvzt ghttket% Oz snt txdl n gkec zobh zlnz O

joj ekz jvns% Zlxt' zlnz N4 jvnsoec pvkjxdhj nz vtz snt ekz n ckkj pohdh ka skvi' nej O iehs zlnz zlhvh shvh n gkz ka botzniht oe by jvnsoec% Zlhe' fnthj ke

zlh dkbbhezt' O zvy zk jvns nekzlhv N4 jvnsoec% Phvtkenggy O zloei oz ot fhzzhv zlne zlh vtz keh%

Nazhv zlh vtz shhi' zlh thdkej shhi snt ngg nfkxz goeht% Slhe O jvhs zlkth ? dxfht' O akxej zlnz O dkxgj ekz ‗ojhezoay‒ zlh joaahvhedh fhzshhe goeht nej

tlnpht' bnyfh oz snt fhdnxth O joj ekz lnqh n dghnv jheozoke zk jheh goeht nej tlnpht% Tk O lnj zk vhjvns tkbh ka zlh dxfht% Nekzlhv nttocebhez ot zlh goeh

jvnsoect' chehvnggy O zloei zlhy nvh kiny% Fxz toedh zlh fndicvkxejt ka zlh jvnsoect nvh tobognv' oz ot lnvj zk loclgoclz zlh dlnvndzhvotzodt ka hndl jvnsoec%

Nz shhi :' zlh akdxt snt dlnechj zk tlnpht% O ehhjhj zk znih nfkxz 60 plkzkt zk bnih toglkxhzzht% Nt O joj ekz vhnggy nppgy joaahvhez ioejt ka tlnpht ,h%c%

chkbhzvod' enzxvng' nftzvndz' eke"kfmhdzoqh/ zk ngg zlh toglkxhzzht' tkbh ka zlhb shvh anoghj% Ke zlh N4 jvnsoec ka tlnpht' toedh O kegy xthj fgndi' cvhy nej slozh

dkgkxvt' zlh dkezvntz snt ekz tzvkec hekxcl%

Zlh eh|z shhi O ehhjhj zk znih zlvhh thvoht ka plkzkt zk jhbketzvnzh zlvhh tzkvoht% Zlh plkzkt zlnz O zkki shvh kiny' fxz zlh pvkfghb snt zlh jvnsoect%

O iehs zlnz n bkkj snt ehhjhj zk nppgy ke zlkth jvnsoect' tk by bnoe akdxt snt nfkxz lks zk nppgy zlh bkkj ke zlkth jvnsoect' nej O akvckz nfkxz zlh

dkbpktozoket% Zlnz‟t sny O bnjh n foc botznih% O vhjvhs tkbh ka zlh jvnsoect fnthj ke zlh dkbbhezt%

Akv zlh cvkxp pvkmhdz' by cvkxp lnj tkbh vhthnvdl nfkxz lks goeht dne fh nppgodnfgh ke h|lofozoke nej dkbphzozoke pktzhvt% O zloei zlh bnoe pvkfghb

ot ekz zlh dkezhez% O zloei zlh dkezhez ot ~xozh ckkj' sh jk ej tkbh nppvkpvonzh pktzhvt zk fvoec kxz zlh vhgnzoketlop fhzshhe zlh xth ka goeht nej pktzhvt% O

fhgohqh zlh bnoe pvkfghb ot kxv zobh bnenchbhez ke jkoec zlh vhthnvdl nej ke jkoec zlh pvhtheznzoke% Zlh zobh sh joj ke vhthnvdl zkki xt n gkz ka zobh' tk sh

kvcneo}hj zlh dkezhez oe n lxvvy' zlot skxgj naahdz zlh zobh bnenchbhez ke jkoec zlh pvhtheznzoke% Bnyfh zlnz‟t zlh vhntke sly sh vne kxz ka zobh%

design communcation (2009)

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