business guide to mobile marketing
TRANSCRIPT
Ultimate Guide To
Mobile MarketingBy TextAnywhere
With mobile devices will eventually outnumbering humans and by 2016 10 billion mobile phone will be connected devices around the world - ensuring your business is mobile is essential.
Why Text? Why Now?
40%of UK customers are interested in being contacted via mobile by advertisers.
75%75% of people would like to have offers sent to them via SMS.
8x more engagement rates from SMS marketing which is higher than email!
70%
Text-messaging is NOT only for consumers...
of employees think their organization should use text messaging to communicate with employees,
Quick tips to make your SMS campaign successful..
Clear & Concise Content
Segment your audience
Call to action Timing
Track, test and repeat!
What Businesses Use SMS?
RestaurantsRestaurants find a texting service
particularly useful when offering one off deals, promotions or simply when they want to encourage customers into their
restaurant during quieter periods.
FinanceBanks, insurance firms and loan providers, can all use SMS to keep in contact with existing and potential new clients. Banks can keep account holders updated about any recent transactions or changes to their account via text message.
Loan providers can schedule bulk SMS reminders when their customers next payment is due and send any follow-up messages if the
customer fails to take action. Financial organisations can use SMS to prevent fraud by alerting their clients of any suspicious activity
on their account.
HospitalsText-messaging is particularly good for the healthcare industry as appointment reminders and dates can be forwarded
straight to patients, for a small sum, knowing that the information will be
delivered straight to the mobile phone with enhanced confidence on
confidentiality
Retail & Ecommence
Voucher codes, one off sales and new items coming into stock are just a few of the ways in which retail businesses are able to make the most of online
SMS services.
EducationWith the average primary school sending 4,000 text messages a year and secondary schools
sending over 12,000 - text messaging is popular method of communication within the
educational services industry. Schools,colleges and universities can benefit hugely such as
send SMS reminder for inset days, non-uniform days, homework prompts, parents evening
appointments, truancy notification and much more!
Event PlanningThe run up to a big event can involve a
lot of in-depth planning and organisation. Festival organisers can send ticket
information i.e. when the tickets will be available for purchase or when a concert has been announced. Confirm last minute
details such as weather forecast and what to bring. Gain feedback on the
event with text survey and keep them updated about future events
WarehousesWarehouses can use this service to
keep track of deliveries between business to customers for a more reliable and trustworthy service. A
customer is able to find out when and where their delivery was dispatched
and when they should expect it.
Estate Agents
The property industry is highly competitive, so timing and speed is important. Estate agents
can send text messages for viewing confirmations or appointments such as survey appointments. Create a listings clients to be
notified regarding relevant 'open house' events to attend.
CharitiesCharities are able to greatly benefit from this service for many reasons.
The main reason is the low cost alternative of text message marketing
compared to other commercial forms of marketing. Charities can also receive
donations through text message.
Recruitment
90% of recruitment agencies have claimed text messaging has helped their business grow. Over 340,000 people in the UK have already opted into receive
weekly communications from recruitment agencies. They can send anything job alerts, interview reminders, temporary
role notifications and candidate surveys.
What do our clients have to say about SMS marketing…?
“We are delighted with the success of this sales initiative. We are equally pleased with TextAnywhere. We have worked with them for three years now, and the service has been faultless, simple to use, and highly economical”, Paul Munday, Debenhams
“The service and support we receive from TextAnywhere is excellent. Should we encounter any technical issues or have pricing concerns, we know that we will receive an immediate satisfactory response from the support team. I would certainly recommend the TextAnywhere service as a superb add-on to any business involved in regular customer communication.”
A few more reviews...
These are just a few industries that can benefit from utilising SMS marketing. Many of these ideas can be replicated within any sector and with TextAnywhere
it can be done quickly, efficiently and reliably!
CContact TextAnywhere today on 08451 221 302 or email welcome@textanywhere.