Business Use of Social Media

Shannon Holbrook

Thesis statement: Businesses may use social networking sites and integrate these tools into their marketing and recruiting efforts. Businesses should consider the primary goal of their social networking strategy before diving into the social media chaos.

What are the needs of my business? What are the primary advantages that social

recruiting has to offer? Which sites should I take on? Who’s going to manage my page? How to set up my profile?

Introduction

Do you want to recruit employees for your department?

Do you want to connect to more people in your industry?

Do you want to market a new line of products or services?

What are the needs of my business?

Social recruiting tools and advantages

Advantages Tools

Use custom searches. Updating your status

message. Linking to stories and

external content.

Empowers your employees to distribute job information.

Helps you put the passive job candidate in your crosshairs.

A low-cost method of finding high-quality candidates.

Who’s attention am I trying to get? Do I choose a social, professional, or industry-

specific site or all?

What sites should I take on?

Can you find a current employee to take on this responsibility?

Do you need to bring in new talent?

Who’s going to be the personality of my page?

Who has access? What type of trust level do you

have established at your company? Will all of your employees have

access or just a select few?

Who’s going to manage my page?

How to set up my ?

Are you going to be strictly professional or give some personal information to form connections with your audience?

Will you post pictures and videos?

What settings will you control?

Focus on the audience you want to target by establishing and maintaining the needs for your business.

Embracing social media networking is a major component of your success strategy.

Summary

?

McCorvey, J.J. “How to Use Social Networking Sites to Drive Business.” Inc.com. Published on 25 Jan. 2010. Retrieved 8 June 2011. <http://www.inc.com/guides/using-social-networking-sites.html>

Joyner, April. “30 Tips for Using Social Media in Your Business.” Inc.com. Published on 25 Jan. 2010. Retrieved 9 June 2011. <http://www.inc.com/articles/2010/01/30-tips-for-using-social-media.html?nav=related>

Sources