how to use social media effectively for business

www.SocialMediaDynamo.com@ggroovin | @SMDynamo

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How to Use Social Media Effectively for Business

Ricardo GuerreroFounder & CEO, Stwittergy.com &

Chief Buzz Generator, SocialMediaDynamo.com

http://SlideShare.net/Stwittergy

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Agenda

– Introduction

– The “Big 3”… LinkedIn, Facebook & Twitter

– Challenges for Business Owners:Can Social Media Really Help?

– 4 Steps for Starting Social Media Marketing

– Q & A


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Introduction


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Who?

Ricardo Guerrero (aka @ggroovin)– Entrepreneur:

• SM strategy, implementation &coaching: Social Media Dynamo

• Founder & CEO: Stwittergy• Manager, Engagement: WCG

– At Dell (10 years):• Created most of Dell’s Twitter

accounts, including @DellOutlet• See more: www.dell.com/twitter

– Colombian-American


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The “Big 3”…LinkedIn, Facebook & Twitter


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Big 3 Tic-Tac-Toe

• Where do the icons/images go?– Match each to Twitter, Facebook or LinkedIn


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Big 3 Tic-Tac-Toe

LinkedIn Facebook Twitter


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Big 3 Tic-Tac-Toe


CocktailParty

Function:


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Big 3 Tic-Tac-Toe


CocktailPartyPubFunction:


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Big 3 Tic-Tac-Toe


CocktailPartyPub

Business Networking

Function:


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Big 3 Tic-Tac-Toe


CocktailPartyPub

Business Networking

Professional Network

Function:

Connections:


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Friends & Family

Big 3 Tic-Tac-Toe


CocktailPartyPub

Business Networking


Function:

Connections:


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Big 3 Tic-Tac-Toe


CocktailPartyPub

Business Networking


Friends & Family

Influencers& Others

Function:

Connections:


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Big 3 Tic-Tac-Toe


CocktailPartyPub

Business Networking


Friends & Family

Influencers& Others

Function:

Connections:

Usage: Radio


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Big 3 Tic-Tac-Toe


CocktailPartyPub

Business Networking


Friends & Family

Influencers& Others

Function:

Connections:

Usage: Radio“Snail mail”


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Groups & Answers

Big 3 Tic-Tac-Toe


CocktailPartyPub

Business Networking


Friends & Family

Influencers& Others

Function:

Connections:

Usage: Radio“Snail mail”


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Challenges for

Businesses:

Can Social Media Really Help?


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Top Challenges for Businesses

• Find more potential clients

• Close more deals/sales

• Perception of value (& trust)

• Lack of time / over-commitment

– Disagree? What’s your top challenge?


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Can Social Media Help?

• Find clients: Certainly possible– Monitoring/Listening as a way to find potential

customers (steal from competitors?)

– Potential sources:• LinkedIn groups – how many do you belong to?• Blogs & Twitter – Google Alerts? (geo-targeted?)• Answers – LinkedIn or Yahoo

– Unlikely source: Facebook (competitors’ pgs?)


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• Close deals/sales: Very probable– Every “pitch” is a job interview– Important to get to know interviewer before?

– Potential sources:• LinkedIn & Facebook profiles of potential client• Blogs & Twitter – If they have blog/Twitter, can

really get to know them personally

– Not recommended: “friending” on Facebook


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• Perception of value (& trust): YES!– Social media = a speaking event every day– Advertising: “7 impressions” rule of thumb– Social media makes you more “reachable”– Relationship-building is easier = more trust

– Potential sources:• LinkedIn & Twitter – Update your status much?• Facebook Page – Interaction, Cust. community?• Blogs – Cadillac of “content marketing”


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• Time: Uh-oh…– Time, not $, is the cost– Still, if the other challenges are

better addressed, is it worth it?– “Journey of 1K miles begins w/ a single step”

– Potential solutions (i.e. tools):• Manage multiple networks – Hootsuite (free), etc.

• Content curation – Google Alerts & Reader

• Post fr phone – Buffer (bit.ly/RGbuffer), Seesmic Ping

• Blog fr phone – Tumblr, WordPress, Blogger, etc.


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4 Steps for StartingSocial Media Marketing:

M.E.B.E.™


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Small & Large Biz Approach: MEBE™

• Monitor:– Hear customers who are (dis)satisfied– “Poach” customers from competitors– Find other potential leads


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• Engage:– Humanize/personalize your brand– Build interested audience


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• Brand:– Satisfy audience wants/needs– Add impressions of your brand


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• Empower Evangelists:– Identify influencers & foster relationships to

increase your visibility & become influencer!

3K Twitter1K LinkedIn

10.7K Twitter2.6K Facebook500+ LinkedIn

GAHCC1.4K Twitter1.7K FB Likes<500 LinkedIn<150 Google+


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Conclusion


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It’s About RELATIONSHIPS

• Customers can get to know you personally• Form stronger tie to your

business through you• …increases trust• …can potentially bring

more leads, sales, loyalty

• Relationships are at the core of much business• Social media is all about relationships!


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Thank you!

Ricardo Guerrero

[email protected]@ggroovin

www.SocialMediaDynamo.com@SMDynamo (SM News feed)

www.Stwittergy.com@STWITT3RGY

512.670.3456

www.SlideShare.net/Stwittergy