using social media effectively -...
TRANSCRIPT
Using Social
Media
Effectively
What is Social
Media?Websites and applications that enable users to create and
share content or to participate in social networking.
What is Social Media
Marketing?Social media marketing is the process of gaining website
traffic or attention through social media sites.
Social media marketing programs usually center on efforts to
create content that attracts attention and encourages
readers to share it across their social networks.
Which Social Media is
Right for You?
YouTube
Google+
7 Rules of Social Media
Marketing1. Let people into your world
2. Create relevant, timely, useful, and entertaining content
3. Start conversations that matter
4. Focus on calls to action (likes/clicks/comments/shares)
5. Let your brand do the talking
6. Be deliberate and manage expectations (Be clear about who you are and what
you do) (No questions about how to do business with you)
7. Monitor, measure, and track
The magic of
storytellinghttps://www.youtube.com/watch?v=S-fvxEq_3DA
Which should you use?
Don’t Bite Off More Than You
Can Chew
NOWTake Action
Determine which social media
is right for you.